Study Document
...Celebrity Appendix
External Analysis
1. PESTEL Analysis
1.1. Political
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global interactions with other political leaders. They also have high interactions and reach with the global community: U.S President Donald Trump had 30.13 million twitter followers as at May 2017 and former U.S. President Barack Obama had 103 million followers as at June 2018 (C-142)
1.1.3. Depending on the political climate in various countries, governments may censor content and access to social media platforms.
1.2. Economics
1.2.1. Generated revenues through advertising, data licensing and other products. products. In 2017, total revenue generated was $2,443, 299, 000 (C-142)
1.2.2. Fluctuating exchange rates and inflation rates can affect overall profit-margins. (C-147)……
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
… will be a tremendous help in this avenue, as it will allow the company to gain traction at the grassroots level and seek celebrity endorsement (Stever & Lawson, 2013), which can greatly enhance brand visibility and assist in crowdfunding to get the company’s brick-and-mortar store open and ……
References
Lunt, T., & Nicotra, E. (2018). Event Sponsorship and Fundraising: An Advanced Guide. Kogan Page Publishers.
Malhotra, C. K., & Malhotra, A. (2016). How CEOs can leverage twitter. MIT Sloan Management Review, 57(2), 73.
Stever, G. S., & Lawson, K. (2013). Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction. North American journal of psychology, 15(2).
Yauney, R. H. (2018). Leadership Development: A Study of Elon Musk. Marriott Student Review, 2(2), 4.
Zhou, S., & Kuo, C. (2018). How Social Media are Changing Nonprofit Advocacy: Evidence from the Crowdfunding Platform in Taiwan. The China Nonprofit Review, 10(2), 349-370.
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...Celebrity Effects of Domestic Violence on African- American Women: Opinion Paper
Issue and History of the Issue
Young women are primary victims of domestic violence and it has been estimated that every minute, 20 people suffer from domestic violence in the U.S. (NCADV, 2017). This issue is therefore one that is quite serious, but it is one that particularly impacts the African-American community. African-American women struggle particularly because the African-American family has suffered for decades in the U.S. because of a number of issues—from the incarceration of black men to such an extent that black disproportionately make up a greater percentage of the prison population than any other group to the fact that black culture has been abused by the pushing of drugs culture and liberalism into the homes and streets of black communities. However, this issue goes all the way back to the days of slavery when black women were……
References
Adorno, T., & Horkheimer, M. (2007). The culture industry: Enlightenment as mass deception. Stardom and celebrity: A reader, 34.
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Bent-Goodley, T.B. (2001). Eradicating domestic violence in the African American community: A literature review and action agenda. Trauma, Violence, and Abuse: A Review Journal, 2,316-330.
Franklin, D.L. (2000). What\\\\\\'s love got to do with it? Understanding and healing the rift Between Black men and women. New York: Simon and Schuster
NCADV. (2017). Statistics. Retrieved from https://ncadv.org/statistic s" target="_blank" REL="NOFOLLOW">
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...Celebrity Taking a Knee and the Cultural Problem at the Heart of Race
Introduction
The recent riots over the death of George Floyd has stemmed not so much from the killing of an unarmed black man by police but rather from the perception that the black community in general has been marginalized and oppressed for years. High profile celebrities like LeBron James, Steph Curry and Colin Kaepernick have supported the Black Lives Matter (BLM) movement, as have many black communities across the nation. However, for blacks and other races and ethnicities in the military, the desire to speak out against oppression while at the same time honoring and respecting the flag and the rule of law has presented a paradox of sorts. On the one hand, taking a knee during the National Anthem became a sign of protest for oppressed voices, spearheaded by Kaepernick and later endorsed by Nike, other celebrities……
Works Cited
Carbado, Devon W. \\\\\\"Racial naturalization.\\\\\\" American Quarterly 57.3 (2005): 633-658.
Graber, Shane M., Ever J. Figueroa, and Krishnan Vasudevan. \\\\\\"Oh, Say, Can You Kneel: A Critical Discourse Analysis of Newspaper Coverage of Colin Kaepernick’s Racial Protest.\\\\\\" Howard Journal of Communications (2019): 1-17.
Morrison, Toni. “Recitatif.” Skin Deep. Doubleday, 1995.
Naber, Nadine. “Osama’s Daughters: Cultural Racism, Nation-Based Racism, and the Intersectionality of Oppressions after 9/11.” Review of Women’s Studies, 5 (2009), 50-63.
Sabo, Samantha, et al. \\\\\\"Everyday violence, structural racism and mistreatment at the US– Mexico border.\\\\\\" Social Science & Medicine 109 (2014): 66-74.
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...Celebrity Nike Should Move Production to the US and Make America Great Again
Introduction
Nike is a global sport, clothing and shoe supplier and retailer with over 1000 retail outlets in the US and with global brand recognition. Since its founding in the 1960s, the company has dominated the sporting industry with its apparel, shoes, accessories and sporting products—from golf balls to tennis rackets. One reason for its success has been its ability to brand itself as the company that produces the products champions use. Nike is associated with winners like Michael Jordan and Tiger Woods and LeBron James. When people think of Nike, they think of winning, and the trademark phrase of the company—“Just Do It”—has inspired millions of customers to put on Nike gear and go out onto the field to give it their all.
Overview of Firm
History
Nike was founded by Phil Knight and Bill Bowerman as……
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
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…
Counselor: Okay.
Client:
I think like, there's a few things that are, uh, insensitive, you know, just in terms of dealing, the new celebrity, I call it the new celebrity, like, first responders, or people on the front lines, you know, because there's more people on the front line than doctors and nurses ……
Study Document
… Marching to the stadium with team banners and flags is replaced by exclusive fan party zones during tailgating. And players are elevated to celebrity status rather than community heroes” (Campos, 2017). Americans have taken soccer and made it distinct in the U.S. from what it is elsewhere ……
References
Campos, E. (2017). The glocalization of soccer in America. Retrieved from https://thesocietypages.org/trot/2017/07/20/the-glocalization-of-soccer-in-america/
Jijon, I. (2017). The moral glocalization of sport: Local meanings of football in Chota Valley, Ecuador. International Review for the Sociology of Sport, 52(1), 82-96.
Study Document
...Celebrity A Systematic Review of Online Auctions for Fund Raising by Non-Profit Organizations
Background
Its origin dating back to Babylon in 500 BC auctions account as one of the oldest forms of price determination mechanism in the markets. Auction is negotiation protocols that entail simultaneous bidding with the price determined bidders and products or services allocated based on competition amongst potential buyers (McAfee, 2017).
Classifications of Auctions
There are four major classifications of auctions formats in the market based on the information asymmetry and the flow of prices. The auction types include English Auction, Dutch Auctions, sealed-bid first-price auctions, and Vickrey auctions (Klemperer, 2004).
English and Dutch auctions are both open auctions implying that they are orally implemented but entail distinguishing value setting features. According to Klemperer (2004), an English Auction also known as the oral ascending auction or first-price auction entails an ascending sequential price strategy where the auctioneer sets a……
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
...Celebrity Those Who Wear the Mask and Those Who Don t Life in a Time of Quarantine
Introduction
The quarantined life can be voyeuristically experienced via social media or by way of any number of the various videos submitted to Instagram, Snapchat, Facebook, YouTube or Twitter by celebrities seeking to share with the world how they themselves are getting on during a time of lockdown. Conan O’Brien and Jimmy Fallon interview friends from their computers at home and post them for our entertainment, and generally the overall feeling that one has is that in spite of the “serious” nature of the event, life in quarantine is like one big slumber party, where people stay in their pajamas, talk to friends using Zoom, play games, and while away the time reconnecting with family at home. In short, it sounds like an extended and much-deserved holiday for everyone. No problem, right? Then again,……
Works Cited
Branch, S., Shallcross, L., Barker, M., Ramsay, S., & Murray, J. P. (2018). Theoretical Frameworks That Have Explained Workplace Bullying: Retracing Contributions Across the Decades. Concepts, Approaches and Methods, 1-44.
Hilton, J. L., & Von Hippel, W. (1996). Stereotypes. Annual review of psychology, 47(1), 237-271.
McLeod, S. (2008) Social Identity Theory. Simply Psychology. Retrieved from http://www.simplypsychology.org/social-identity-theory.html
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...Celebrity Representations of Black Culture in the Media
Introduction
Culture theory is one theory that can be used to explain domestic violence. As Serrat (2017) notes, culture is the set of “distinctive ideas, beliefs, values, and knowledge” that define the way people behave and think (p. 31). This theory suggests that the way people act is based on the inputs they receive from their environment; and peers, groups, and media all go into shaping their perception of themselves and those around them (Bandura, 2018). If the culture in which they grow up signals to them that treating people in an inhumane way is acceptable, then those individuals are likely to engage in domestic violence acts as they feel or believe that it is an acceptable mode of behavior, sanctioned by the culture in which they live. The culture of media, friends, family, schools, churches and other organizations may all play a……
References
Adorno, T. & Horkheimer, M. (2007). The culture industry: Enlightenment as mass deception. Stardom and celebrity: A reader, 34, 2007.
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136. https://doi.org/10.1177/1745691617699280
Breger, M. L. (2017). Reforming by re-norming: How the legal system has the potential to change a toxic culture of domestic violence. J. Legis., 44, 170.
Cashmore, E. (2006). The Black culture industry. Routledge.
Coleman, L. (1974). Carl Van Vechten Presents the New Negro. Studies in the Literary Imagination, 7(2), 85.
Cramer, E. P., Choi, Y. J., & Ross, A. I. (2017). Race, Culture, and Abuse of Persons with Disabilities. In Religion, Disability, and Interpersonal Violence (pp. 89-110). Champaign, IL: Springer.
Davis, A. (2012). The Meaning of Freedom. San Francisco, CA: City Light Books.
Decker, J. L. (1993). The state of rap: Time and place in hip hop nationalism. Social Text, (34), 53-84.
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