Advertising Essays (Examples)
Study Document
Branding Study
… Nike swoosh sign and the phrase “Just Do It” which appeared in the subsequent decades as the company came to define itself through advertising (Peters).
Leadership
Phil Knight was always heavily involved in guiding the company and making sure that it used the best brand ambassadors to ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Strategic
… time of the working day.
Short Term Marketing Objectives
The short term marketing objectives are:
1. To promote the new service—this will include advertising locally with ads online that use targeted marketing
2. To engage the audience—by developing a social media presence and describing what is available ……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Social Media Campaign Discouraging Binge Drinking Among Teens
...Advertising Social Media Campaign: Discouraging Binge Drinking Among Teens
Problem Definition
Binge drinking, according to the Centers for Disease Control and Prevention – CDC (2019), could be defined as “a pattern of drinking that brings a person’s blood alcohol concentration (BAC) to 0.08 g/dl or above… typically happens when men consume 5 or more drinks or women consume 4 or more drinks in about 2 hours.” As the CDC further points out, in every six US adults, one binge drinks a minimum of four times in a month. It is, thus, apparent that the problem of excessive consumption of alcohol is rather widespread across the nation. The issue becomes even worse when binge drinking is increasingly becoming common amongst teenagers.
The National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020) observes that underage drinking is one of the main concerns facing the country at present. In the words of NIAAA……
References
References
Centers for Disease Control and Prevention – CDC (2019). Binge Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
Centers for Disease Control and Prevention – CDC (2020). Underage Drinking. Retrieved from https://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
Grenard, J.L., Dent, C.W. & Stacy, A.L. (2013). Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems. Pediatrics, 131(2), e369-e379.
Karen, P., Wei, Q. & Scott, L. (2017). Binge drinking and academic performance, engagement, aspirations, and expectations: a longitudinal analysis among secondary school students in the COMPASS study. Health Promot Chronic Dis Prev Can., 37(11), 376-385.
National Institute on Alcohol Abuse and Alcoholism – NIAAA (2020). Underage Drinking. Retrieved from https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking
Rothoni, A. (2019). Teenagers’ Everyday Literacy Practices in English: Beyond the Classroom. New York, NY: Springer Nature.
Study Document
Bell Hooks On Mass Media
...Advertising Cultural Criticism
Bell hooks notes that “popular culture is where the pedagogy is, is where the learning is” (2006). This statement sums up her views rather well and gets right to the heart of what hooks is up to in her Cultural Criticism and Transformation talks. I agree a lot with what hooks says about popular culture and it lines up well with what cultural critics in the past have said. The Frankfurt School, for example, was very critical of popular culture and its effect on the mass of people. Horkheimer and Adorno (1944) were very critical about what popular culture was doing and how it was achieving a kind of hypnotic effect on people.
However, I tend to be a bit more traditional in my thinking when it comes to roles and I think having clearly defined gender roles in society is not a bad thing at all. I……
References
References
Bell hooks. (2006). Cultural criticism and transformation. Retrieved from https://www.youtube.com/watch?v=zQUuHFKP-9s
Bendix, R. (1974). Inequality and social structure: a comparison of Marx and Weber. American Sociological Review, 149-161.
Horkheimer, M. & T. Adorno, T. (1944). The Culture Industry. UK: Routledge
Study Document
The Transformation Of The US Into Oceania
...Advertising The Greatest Issue Facing 21st Century Ethical Leadership
Big Brother is Watching You. -- George Orwell, 1984
The chilling but fictitious epigraph above is becoming all too real for many people around the world today. Indeed, a growing number of authorities believe that threats to the fundamental right to privacy have become the greatest issue facing 21st century ethical leadership. Indeed, public and private sector organizations of all types routinely collect consumers’ personal information and use it in ways that are violative of the spirit if not the letter of the law, and the proliferation of the so-called Internet of Things has introduced yet more ways that individual privacy can be violated. The purpose of this paper is to provide a review and analysis of the relevant literature concerning this threat to ethical leadership, including recent and current trends in global leadership. In addition, a discussion concerning the various ways……
References
References
Black’s law dictionary. (1990). St. Paul, MN: West Publishing Company.
Cantor, M. D. (2006, Summer). No information about me without me: Technology, privacy, and home monitoring. Generations, 30(2), 49-55.
Ethical issues facing businesses. (2020). Florida Tech. Retrieved from https://www.floridatech online.com/blog/business/the-5-biggest-ethical-issues-facing-businesses/.
Haslag, C. (2018, Fall). Technology or privacy: Should you really have to choose only one? Missouri Law Review, 83(4), 1027-1033.
Karn, R. (2019). The biggest threat to data security? Humans, of course. The Privacy Advisor. Retrieved from https://iapp.org/news/a/the-biggest-threat-to-data-security-humans-of-course/ .
Sharma, P. (2017, June). Organizational culture as a predictor of job satisfaction: The role of age and gender. Journal of Contemporary Management Issues, 22(1), 35-40.
Taslitz, A. E. (2009, Spring). The Fourth Amendment in the twenty-first century: Technology, privacy, and human emotions. Law and Contemporary Problems, 65(2), 125-131.
Study Document
Government Transparency
...Advertising The Importance of Transparency in Government
We live in an age where government, more and more, appears to be transparent and responsive on social media. It is possible to communicate with public figures through a series of clicks on Twitter or Facebook, and to read moment-by-moment accounts of their comings and goings via the 24/7 news cycle. Yet despite this technological innovation, concerns about the transparency and fairness of government are greater, not less than ever before.
It is important to note that there are many bright spots to increase the knowledge of the public about their governments. For example, the Association of Southeast Asian Nations (ASEAN) recently reported upon a policy conference designed to promote awareness of policy and dialogue about the creation of micro enterprises to fuel economic growth, and the need for government support of such emerging economic entities (ASEAN, 2019). The Internet not only offers information……
References
References
ASEAN holds policy dialogue on formalisation of micro enterprises. 2019. Accessed June 30,2109 at: https://asean.org/asean-holds-policy-dialogue-formalisation-micro-enterprises/
Government transparency. 2019. Ballotpedia. Accessed June 30, 2109 at: https://ballotpedia.org/Government_transparency
An honest and responsive government. 2014. UN SDG Action. Accessed June 30, 2109 at: https://sdgactioncampaign.org/2014/10/24/an-honest-and-responsive-government-the - role-of-citizen-voice/
Krastev, T. 2019. Does more transparency mean more trust? Open Government Partnership. Accessed June 30, 2109 at:
https://www.opengovpartnership.org/trust/does-more-transparency-mean-more-trust/
Transparency in the age of social media influence. 2017. Bookmark This. Accessed June 30, 2109 at: https://bookmarkcontent.com/blog/content/transparency-age-social-media - influence/#
Study Document
Recruitment Of Talented Employees
...Advertising Recruiting and Attracting Talent:
Using HR to Improve Company Performance
A commonly cited cliché is that an organization is as only good as its people; in other words, that talent and organizational performance go hand-in-hand. This is even truer today than it has been in past eras, as companies must strive to differentiate themselves from other organizations with a similar price point. Service is key, which demands recruiting and attracting top talent. It also means retaining such talent with the right balance of extrinsic and intrinsic rewards. According to the McKinsey consulting firm’s senior partners Scott Keller and Mary Meaney, the evidence suggests that the very best people do the majority of the work at most organizations, thus hiring and keeping the right people can result in productivity gains as well as cost savings due to retention. Keller & Meaney (2017) estimate that high performers are 400% more productive than……
References
References
Bajic, E. (2013). The 6 steps for retaining good employees. Forbes. Retrieved from:
https://www.forbes.com/sites/elenabajic/2013/07/15/the-6-steps-for-retaining-good- employees/#63a92aa5721f
Fallon, N. (2016). 6 steps for learning how to recruit the best talent. Business News Daily.
Retrieved from: https://www.businessnewsdaily.com/6252-tips-for-recruiters.html
Keller, S. & Meaney, (2017). Attracting and retaining the right talent. McKinsey. Retrieved
from: https://www.mckinsey.com/business-functions/organization/our-insights/attracting - and-retaining-the-right-talent
Williams, D. & Scott, M. (2012). Five ways to retain employees forever. Harvard Business
Review Retrieved from: https://hbr.org/2012/11/five-ways-to-retain-employees
Study Document
CFOs Big Data Opportunities In Firms
… by psychographic and demographic profiles. This inability for advanced segmentation limits businesses in their ability to accurately target their market segments when doing advertising. There is a growing need for a more advanced system that can help overcome these challenges especially in the financial services sector (Zhou, ……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
Barriers That Prevent Implementation Of IoT Within Small Businesses
...Advertising Executive Summary
The purpose of this study is to develop timely and informed answers to a series of guiding research questions and subquestions to identify the risks and barriers that are associated with Internet of Things implementations. These types of studies are important today because the Internet of Things is changing the manner in which companies of all sizes and types operate their businesses, and current trends indicate that these implementations are increasing exponentially. The Internet of Things allows conventional computer-based networks to incorporate data collected from everyday objects to provide real-time analyses and new applications for these technologies are being developed every day. Indeed, there are already more mobile devices in use around the world than there are people, and most authorities agree that the Internet of Things deployments will continue to increase well into the foreseeable future. Chapter one of the study provides the rationale in support of……
References
References
Ahamed, J., & Rajan, A.V. (2016). Internet of Things (IoT): Application systems and security vulnerabilities. 2016 5th International Conference on Electronic Devices, Systems and Applications (ICEDSA), 1-5.
Aishah, S., Sahandi, R., Prakoonwit, S., & Khan, W. (2019). Big data and IoT opportunities for small and medium-sized enterprises (SMEs). In Handbook of Research on Big data and the IoT. doi: 10.4018/978-1-5225-7432-3.ch005
An, N. & Wang, J. (2018, October). Research and practice on innovative methods of ideological and political education for college student. Educational Sciences Theory and Practice, 18(5), 2386-2391.
Banham, R. (2016, July-August). IoT complexity: As the Internet of Things expands, the risks-and questions of liability-become more complicated. Risk Management, 63(6), 39-44.
Bhardwaj, A., Subramanyam, G. V., Avasthi, V. & Sastry, H. (2016). Review of solutions for securing end user data over cloud applications. International Journal of Advanced Computer Research, 6(27), 2277-2291.
Bok, H. (2014, September). An empirical study on factors influencing Internet advertising effects. Advances in Management, 7(9), 6-9.
Business.com. (2018). Disaster preparedness for small businesses. Business.com, September 26. Retrieved from https://www.business.com/articles/business-disaster-prep/ .
Cass, J. (2019). Internet of Things: What it is, how it works, examples and more. Just Creative. Retrieved from https://justcreative.com/2018/11/19/internet-of-things-explained/ .
Study Document
Media And Its Grip On Youth Culture
… in the business of educating, teaching principles or of reflecting the truth or reality. They are in the business of selling—selling merchandise, selling advertising, selling tickets, and selling data (that is collected on each individual consumer) to other companies that aim to sell as well. This paper ……
References
Works Cited
Drake, Jennifer, et al. Growing up postmodern: Neoliberalism and the war on the young. Rowman & Littlefield Publishers, 2002.
Giroux, Henry. “Disney, Casino Capitalism and the Exploitation of Young Boys: Beyond the Politics of Innocence.” TruthOut, 2009. https://truthout.org/articles/disney-casino-capitalism-and-the-exploitation-of-young-boys-beyond-the-politics-of-innocence/
Hall, Stuart. “Representation & the Media.” Media Education Foundation, 1997. https://www.mediaed.org/transcripts/Stuart-Hall-Representation-and-the-Media-Transcript.pdf
Marger, Martin N. \\\\\\\\\\\\"The mass media as a power institution.\\\\\\\\\\\\" Power in modern societies (1993): 238-249.
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