Ad Campaign Essays (Examples)
Study Document
Fero Beauty
… where friends connect and share information and pictures online, to a platform for businesses to market themselves via interrelation with consumers and also self-ad and self-promoting (Palma, 2016). Fero Beauty will capitalize its official business page on the platform to ad its brand identity. This will be through sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will … identity. This will be through sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will employ Facebook ad to reach a greater target market and social media reach for new consumers. Promoted posts and sponsored stories within the app will also … more than 1 billion users. Capitalizing on this platform will enable Fero Beauty to cast a wider net on reaching its target audience (Al-ad et al., 2014).
Social Responsibility Plan
A social responsibility plan elucidates the……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
TikTok Platform And Application Walkthrough
… its users a platform for creating and sharing lip-sync videos, short music, and looping videos, among others. Emerging in 2018 as the first most-ad Chinese app in the United States, TikTok has an approximate global userbase of over a billion people. In the context of its economic … proposed by Poell et al. (3), TikTok is a multi-sided market platform. This is because it efficiently connects the end-users, content creators, and ad within its ecosystem (Tiwana 61). Through ad leveraging of artificial intelligence, the platform has created a personalization for all its users. The end-users get recommendations based on their view history … created a personalization for all its users. The end-users get recommendations based on their view history and the complementors, i.e., content creators and ad get information on the latest trends for targeting their content. This system of the network works efficiently because each set of the……
References
Works-Cited List
Nieborg, David B., and Thomas Poell. "The platformization of cultural production: Theorizing the contingent cultural commodity." New Media & Society, vol. 20, no. 11, 2018, pp. 4275-4292.
Nieborg, David B., and Anne Helmond. "The political economy of Facebook’s platformization in the mobile ecosystem: Facebook Messenger as a platform instance." Media, Culture & Society, vol. 41, no. 2, 2018, pp. 196-218.
Plantin, Jean-Christophe, et al. "Infrastructure studies meet platform studies in the age of Google and Facebook." New Media & Society, vol. 20, no. 1, 2016, pp. 293-310.
Poell, Thomas and David Nieborg and José van Dijck. "Platformisation". Internet Policy Review 8.4 (2019). Web. 7 Mar. 2020.
Tiwana, Amrit. "The Value Proposition of Platforms." Platform Ecosystems, 2014, pp. 61-69.
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