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Strategic Research: Analysis of Walmart Research Paper
Pages:5 (1681 words)
Sources:3
Subject:Personal Issues
Topic:Strategic Thinking
Document Type:Research Paper
Document:#27022231
Walmart essentially has a foul image to most consumers, and that thus creates a negative stigma regarding working there.
Recommended Corporate Strategy
Based on all the intelligence gathered on Walmart the most vital corporate strategy it needs to engage in would be one which works hard to change its image. As already established, Walmart is essentially neck and neck with its major competitors on a price-based aspect; one could argue that the element which really deters people from shopping there is knowing that it doesn't treat its employees well. Many people view Walmart as a cold, unfeeling corporation that would rather line the pockets of its executives than give the people who do the really back-breaking work, a livable wage. In this era of the Internet, when information is readily at people's fingertips, and more and more shoppers are becoming educated, Walmart cannot afford to engage in such unpalatable business practices. Walmart needs to aggressively, pay its employees better, and change its image by donating to schools, human rights and relief organizations in the U.S. And abroad.
References
Banjo, S. (May, 17 2012). Can Wal-Mart Think Small? Retrieved from Online.wsj.com: http://online.wsj.com/article/SB10001424052702303879604577408540682212740.html
Jalan, P. (2005). Encyclopaedia of Economic Development, Volume 3. New Delhi: Sarup & Sons.
Kavilanz, P. (2011, March 8). Low, low prices: Target beats Wal-Mart. Retrieved from Cnn.com: http://money.cnn.com/2011/03/07/news/companies/walmart_target_better_price/index.htm
RapidBI, & Morrison, M. (n.d.). Michael Porter's Five Forces. Retrieved from Rapidbi.com: http://rapidbi.com/porterfiveforces/
Retailindustry.about.com. (n.d.). Wal-Mart Stores' Mission Statement - People, Saving Money, Living a Better Live. Retrieved from About.com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Wal-Mart-Mission-Statement.htm
Schmitt, E. (2009, July 14). The Profits and Perils of Supplying to Wal-Mart. Retrieved from Businessweek.com: http://www.businessweek.com/smallbiz/content/jul2009/sb20090714_270767.htm
Seekingalpha.com. (2012, May 5). Why Wal-Mart Beats Its Competitors. Retrieved from Seekingalpha.com: http://seekingalpha.com/article/562821-why-wal-mart-beats-its-competitors
Walmartstores.com. (n.d.). Stock Information. Retrieved from Walmartstores.com: http://investors.walmartstores.com/phoenix.zhtml?c=112761&p=irol-faq
Sample Source(s) Used
References
Banjo, S. (May, 17 2012). Can Wal-Mart Think Small? Retrieved from Online.wsj.com: http://online.wsj.com/article/SB10001424052702303879604577408540682212740.html
Jalan, P. (2005). Encyclopaedia of Economic Development, Volume 3. New Delhi: Sarup & Sons.
Kavilanz, P. (2011, March 8). Low, low prices: Target beats Wal-Mart. Retrieved from Cnn.com: http://money.cnn.com/2011/03/07/news/companies/walmart_target_better_price/index.htm
RapidBI, & Morrison, M. (n.d.). Michael Porter's Five Forces. Retrieved from Rapidbi.com: http://rapidbi.com/porterfiveforces/
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