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Starbucks Wake Up and Smell Term Paper
Pages:5 (1788 words)
Sources:3
Subject:Business
Topic:Dunkin Donuts
Document Type:Term Paper
Document:#56880298
Neither McDonalds nor Dunkin Donuts has a product quite like this one. In order to further beat the competition, this product should be manufactured as soon as possible. Though some customers may be tempted to choose a Dunkin Donuts or McDonalds coffee over Starbucks by their proximity to the competitors' restaurants, one whiff of the air freshener will change their minds and have them driving back to Starbucks.
Since 1971, Starbucks has made an amazing climb up the ladder of corporate America. The first international store was started in 2001, and in 2008, one can barely walk down the streets of London or Paris without seeing Starbucks galore. Though competitors are beginning to catch up with Starbucks in terms of its cultural icon, Starbucks can keep growing and continue to leave their competitors in the dust. By adopting the coffee cup shaped, drink scented air freshener, Starbucks will be on its way to continuing its cycle of growth.
Works Cited
African Origins." Coffee. 2008. National Geographic Society. 25 May 2008. http://www.nationalgeographic.com/coffee/ax/frame.html.
The History of Branding." History of Starbucks. 2007. History of Branding. 25 May 2008. http://www.historyofbranding.com/starbucks.html.
Indicators of the Coffee Industry in Brazil." Statistics. 2008. Cafeicultura. 25 May 2008. http://www.revistacafeicultura.com.br/index.php?tipo=ler&mat=15755.
International Coffee Organization. n.d. International Coffee Organization. 25 May 2008. http://www.ico.org/index.asp.
Iwata, Edward. "Owner of small coffee ship takes on java titan Starbucks." 2006. USA
Today. 25 May 2008. http://www.usatoday.com/money/industries/food/2006-12-20-starbucks-usat_x.htm>,
Shen, Samuel and Yidi Zhao. "Forbidden City's Starbucks in hot water." Marketplace by Bloomberg. 2007. International Herald Tribune. 25 May 2008. http://www.iht.com/articles/2007/01/18/bloomberg/bxstarbucks.php.
Starbucks Corporation." Companies 2008. Hoovers. 25 May 2008. http://www.hoovers.com/starbucks/--ID__15745 -- /free-co-profile.xhtml.
Sample Source(s) Used
Works Cited
African Origins." Coffee. 2008. National Geographic Society. 25 May 2008. http://www.nationalgeographic.com/coffee/ax/frame.html.
The History of Branding." History of Starbucks. 2007. History of Branding. 25 May 2008. http://www.historyofbranding.com/starbucks.html.
Indicators of the Coffee Industry in Brazil." Statistics. 2008. Cafeicultura. 25 May 2008. http://www.revistacafeicultura.com.br/index.php?tipo=ler&mat=15755.
International Coffee Organization. n.d. International Coffee Organization. 25 May 2008. http://www.ico.org/index.asp.
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