Social Networking Sites Today We Are Present Essay

Social Networking Sites

Today we are present in the era where social media and social networking plays a great role in interactions. This includes all types of interactions: people to people, business to client and enterprise to enterprise. In-fact the question is raised by many whether enterprise collaboration is largely affected by the social media and the surrounding social networks.

First the two terms: collaborative enterprise and social media/networks are discussed for further understanding. Collaborative enterprise is the way we people collaborate with one another in terms of sharing our skills and information regarding our training. In other words, it can be looked as a team of people in a group or collaboration responsible for managing an enterprise or business. Social media, however, is interacting or networking with one another in terms of getting the message across to more and more people. Social media or social networks can be looked as one of the components of the marketing department of any enterprise or business.

Social networking has its advantages:

Social sites like face book and Twitter are widely accepted across the general public, thereby, an easier way for an enterprise to reach its clients.

Social networking allows a more diverse communication between client-client and client-enterprise as it is not face-to-face.

Social media and the diverse network of people offers new and innovative ideas for the enterprise, not to mention, free advice clients are giving (Sherman 2011).

Similarly, discussion and collaboration between teams from all areas of the enterprise does allow better decision making and new functional ideas.

Employees can also have a say about the changes they would like to see in the enterprise; which they cannot offer otherwise.

An enterprise can definitely attract new talent through social media (Sullivan 2011).

Lastly, any business requires its workers to search and gather useful information especially in times of unstable economy. Now with the help of social networking sites content is easy accessible and faster than ever, thereby, achieving cost optimization (Sherman 2011).

Applications like E-mail and client relationship management (CRM) are important components of social media and have become useful tools for the enterprise. CRM is managing and maintaining a relationship between the client and the enterprise. Multiple roles can be played by the user of an enterprise through the use of e-mail and…