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Social Networking Sites Began in Term Paper
The primary target market for Facebook is between the ages of 22-34. The secondary target market is between 35-54.
The strengths are that it is addictive, has a clean layout is open platform and is a real-world network (unlike Myspace). It has relatively few weaknesses, other than low revenue per user. Threats are other social networking sites, instant messenger services and photo sharing sites. There are opportunities in new markets and for a more fully-integrated platform.
Through our ads we want to efficiently reach our target market so they become more aware of Facebook. We want to build familiarity with the site in a market that has not traditionally understood the benefits of social networking sites. The goals are more sign-ups and an increase in the frequency of visits to the site.
We intend to do this by partnering with party-planning sites that organize reunions, to convince them to leverage the power of Facebook. We will take photos at the reunions for posting on Facebook and plug this to the attendees. This will take place in a 30-city trial with the objective of increasing trial usage of Facebook amongst our target market. This brings Facebook to the market, rather than the traditional method of letting the market find Facebook. At each event, a booth will be set up and attendees will be able to see the…
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