Study Document
Product Analysis Organizations Are Formed Term Paper
Pages:7 (1932 words)
Sources:7
Document Type:Term Paper
Document:#53032588
On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.
Marketing Mix of iMac
Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are
Product
Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.
Price
Price is the thing on which the consumers emphasize a lot. The buying power of every individual is always different from other that is why Apple Inc. has to produce low budget products as well which can be affordable for the low income people. If the company becomes able to produce products with reasonable prices then it has a wonderful chance to accelerate the pace of its revenue.
Place
This is the biggest provision on which the organization has to look forward. The organization has to found new territories like South America to market and sell their products. Emphasizing only on one destination will not make a difference in long run for either for the brand or for the company.
Promotion
Promotion is the last component of the 4Ps of marketing which means that what sort of advantages consumers will get while purchasing iMac? The company has to attract people towards its products by giving discounts and other benefits. After sale free service is one of the biggest promotion strategies which can be utilized by the organization in order to accelerate its revenue earnings.
Conclusion
Organization is a mixture of people as it is a place where people belong to different demographics and mind set works. The actual meaning of organization is a place where people of different class and mind set strive hard to achieve a specific goal. Marketing is the most important department counts for an organization because of its propensity to generate revenue. The assignment is all about analyzing a product with different tools of marketing. The product which has been chosen on which this entire study has based on is iMac of Apple Inc.
References
Alvin, J (2006), Marketing: An Introduction, Prentice Hall…
Sample Source(s) Used
References
Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications
Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications
Baker, J (2007), the Marketing Book, Curtin University of Technology Publications
Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications
Related Documents
Study Document
Diagnostic Analysis Organizational Analysis Is
The sharing of information between the associates reflects some of the principles. The case study also brings out an important variable in organizational theory, which is Transformational Leadership. The study presents an organization faced with the risk of organizational failure brought about by low motivation of the associates. The president presents a strategic plan that would also act as a motivational framework for the employees. The tool would also
Study Document
Technology Conduct a Technology Analysis Organization. 1.What
Technology Conduct a technology analysis organization. 1.What kinds good services organization produce? Are input, conversion, output activities source greatest uncertainty organization? 2.What role technology form knowledge play production organization's goods services? 3. Apple's recent technological advancement propelled the company into the group of the most profitable institutions ever. The fact that the organization expanded its focus to incorporate the mobile market played an important role in making it possible for
Study Document
Organizational Developement Plan to Improve
In terms of the organizational development style to be used throughout the change process, this should best be the pathfinder style. Despite the complexity of this approach, fact remains that it combines the benefits of other styles, while reducing their limitations. The pathfinder style virtually focuses on both high levels of organizational effectiveness, as well as high levels of member satisfaction (Harvey and Brown, 2001). This means that the approach
Study Document
Organizational Change and Development This Is an
Organizational Change and Development This is an article on various aspects of change with special emphasis on the factors for change and subsequent OD activities. It has 11 sources. Change is invariable in any management setting though it is concerned with the whole organization or only certain key management roles. Even though change in any form is one of the most contentious issues to deal with, it must be said that change
Study Document
Organizational Theory the Theoretical and
Further, coercive and reward power are often highly distributed through the more agile organizations and as a result must be applied immediately to behavior to be effective. In the context of Dr. Edgar Schein's (1983) analysis and presentation of results in his working papers referenced in this document, an industry's growth and culture is well defined in the following quote. In the working papers, Schein (1983) writes: For an organizational culture
Study Document
Organizational Behavior Matter Organizational Behavior Is Basically...
organizational Behavior Matter? Organizational behavior is basically the study of how establishments can be structured more successfully, and how more than a few events in their outside circumstances result administrations. Learning a lot in regards to organizational behavior in today's commerce environment could aid those that are supervisors that are building up a better work that relates to an understanding of themselves and their supplementary. Organizational behavior matters because it