Marketing - Communications Plan Order Research Proposal

The LPMI concept is to provide periodic interviews and diagnostic testing for students through to high school graduation, and into college if they choose.

Beginning in the middle school years, many students begin to exhibit specific interests, such as in the physical or biological sciences, literature, and foreign languages, and/or to exhibit specific talents and abilities, such as in public speaking, writing, or drawing maps. In addition to specific areas of interest, students also begin to exhibit certain innate talents and abilities that are substantially genetically determined. The LPMI program uses skilled social scientists and educators to help identify all of the most likely ways of applying students' natural talents to the widest range of conceivable future academic and vocational applications capable of being facilitated academically.

Furthermore, the genetic testing component is capable of identifying potential areas of conflict between academic interests and natural ability.

In 2006, researchers studying the genetic basis for predicting which Army Special Forces cadets were likely to successfully complete a physically and mentally grueling training program managed to develop a an accurate and reliable way of doing so by measuring secretion rates of several blood enzymes which is known to be genetically determined. Since then, those methods of predicting special forces suitability have been developed into genetic screening for equally identifiable factors determining myriad elements of behavioral preferences that LPMI has synthesized into a complex predictive matrix. The LPMI program combines the analyzed results of the student interviews, diagnostic testing, and genetic screening and applies formulae based on those parameters to an equally complex field of all possible academic avenues leading to future academic success and vocational direction that will likely maximize the life potential of students to achieve the most satisfying career and life possible.

Need for an Integrated Marketing Communications Program: The LPMI program needs an integrated marketing program to create awareness and build positive images of the concept, and to generate interest and patronage among its target demographic. Focus group studies and research commissioned during LPMI program development demonstrated that the Army Special Forces experiment that gave rise to the concept is, coincidentally, the optimal marketing tool. That is particularly true because the United States Department of Defense (DoD) has supported and contributed to the funding of the program ever since the demonstration conducted for DoD authorities in Washington which proved that pinpointing academic and possible vocational talent and coordinating them with the other