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Health Care REIT: Strategic Analysis Research Paper
Pages:2 (723 words)
Sources:5
Subject:Business
Topic:Strategic Analysis
Document Type:Research Paper
Document:#26178941
Rarity: Health Care REIT is one of many luxury and acute care investment properties on the market.
Imatability: Given the lack of available credit for starting new property ventures and construction, the company's current facilities do give it an advantage. Financial barriers to industry entry are higher than they were in the past. This can act as a barrier to 'imatiblity' of its business model.
Organization: Health Care REIT has a fairly concentrated organizational structure. While this can be an advantage in terms of assuring consistency of service, it can also result in narrowness of vision, such as (perhaps) a tendency to focus too much on high-end offerings, when seniors may have less financial leverage than in the past.
Sources, rarity, and imatability of cost advantages
Economies of scale may be possible, given the size of Healthcare REIT. Unlike some of its competitors, the company was an early, first mover in the field of assisted living. According to the "History" section of the company website, "Today, Health Care REIT is a member of the S&P 500 Index and has an approximately $7.5 billion portfolio spanning the full spectrum of medical, senior living and health science real estate." Its long-standing traction in the market and difficulty of securing new credit to build new structures to compete with Heath Care REIT can secure it a market advantage.
Organizational structure in implementing cost leadership: Value of differentiation
Health Care REIT's multifaceted investments and structures enable it to engage in a strategy of risk management: even if the demand high-end assisted living facilities experience a downturn, the organization has other assets. However, the organization is not entirely shielded from risk. Many of the investments are highly concentrated in the more pricey, luxury price range, and if the entire segment experiences an economic downturn, the organization as a whole may suffer. However, some aspects of the company enterprises, such as its acute care facilities, tend to have less elastic demand because of customer need.
References
Executive Officers. (2010). Health Care. REIT. Retrieved November 3, 2010 at http://www.hcreit.com/about-hcn/executive-officers
History (2010). Health Care. REIT. Retrieved November 3, 2010 at http://www.hcreit.com/about-hcn/history
Sample Source(s) Used
References
Executive Officers. (2010). Health Care. REIT. Retrieved November 3, 2010 at http://www.hcreit.com/about-hcn/executive-officers
History (2010). Health Care. REIT. Retrieved November 3, 2010 at http://www.hcreit.com/about-hcn/history
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