Study Document
Ebay Global Strategy Analysis Case Case Study
Pages:5 (1642 words)
Sources:5
Subject:Business
Topic:Global Strategy
Document Type:Case Study
Document:#21318711
Thesis
eBay can continue to experience economic growth in services if the company successfully manages to transform the insights gained from their data marts and base of intelligence into marketable services.
Hypothesis
Investing in R&D to continually grow the areas of reputation management and trust-based verification services will make a significant contribution to long-term value as these are areas all e-commerce strategies require.
I. Progression of eBay Value Chain from the Physical to the Virtual
a. Requires a Hybrid Model to integrate the physical and virtual
b. Critical for the company to move into services
II. Assessing eBay's Core Competencies
a. Dynamic Pricing and Auction Core Strength
b. Referent Systems Development
III. Assessment of the eBay Value Chain
a. Keeping Trust in Transactions is Critically Important
b. Must continue to have a strong focus on security and fraud detection
c. 300,000 third party online resellers form the foundation of the selling system
d. Referent Systems Development
IV. The Future of the eBay Value Chain
a. Capitalizing on the data marts and information sources to create data services
b. Strength of the value chain is also predicated on trust above all else
References
Chen, E., & Weber, I. (2010). To Discount or Not to Discount: An Assessment of Perceptions, Beliefs, and Intentions to Use Electronic Auctions with Discounts. Group Decision and Negotiation, 19(2), 127-148.
Dini, F., & Spagnolo, G. (2009). Buying reputation on eBay: Do recent changes help? International Journal of Electronic Business, 7(6), 581.
Gregg, D. (2009). Outline Reputation Scores: How Well Are They Understood? The Journal of Computer Information Systems, 50(1), 90-97.
Karen E. Klein (2008, October). The Growing Frustration of eBay Sellers. Business Week (Online).
Kevin Lamiman (2008, December). eBay, Inc. Better Investing, 58(4), 32-33.
Onur, I., & Tomak, K. (2009). Interplay between Buy-it-Now price and last minute bidding on online bidding strategies. Information Technology and Management, 10(4), 207-219.
Sun, Y., & Vora, P. (2009). Auctions and Differential Pricing: Optimal Seller and Bidder Strategies in Second-chance Offers. Computational Economics,…
Sample Source(s) Used
References
Chen, E., & Weber, I. (2010). To Discount or Not to Discount: An Assessment of Perceptions, Beliefs, and Intentions to Use Electronic Auctions with Discounts. Group Decision and Negotiation, 19(2), 127-148.
Dini, F., & Spagnolo, G. (2009). Buying reputation on eBay: Do recent changes help? International Journal of Electronic Business, 7(6), 581.
Gregg, D. (2009). Outline Reputation Scores: How Well Are They Understood? The Journal of Computer Information Systems, 50(1), 90-97.
Karen E. Klein (2008, October). The Growing Frustration of eBay Sellers. Business Week (Online).
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