Target Essays (Examples)
Study Document
Fero Beauty
… on the positioning of a product in the market. It is essential for pricing to take into account fixed and variable expenses, competition, target market groups, organizational goals and objectives, and the willingness of the consumer to pay the price. When a suitable price is chosen, it … is chosen, it ought to help the organization in attaining its financial goals and objectives, be a genuine and convincing price for the target market, and be cohesive with other constituents of the marketing mix (Gould, n.d). Fero Beauty will apply value-based pricing. In delineation, this approach … sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will employ Facebook Ads to reach a greater target market and social media reach for new consumers. Promoted posts and sponsored stories within the app will also be ideal for Fero Beauty … reach for new consumers. Promoted……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… is based in Ogden City in the State of Utah. Its flagship beverage will be the Lemon Thirst energy drink. The drink is targeting the rapidly expanding energy drinks segment and is different from other energy drink products in the sense that it is healthier. This paper … sugar, Lemon Thirst will appeal to health-conscious consumers, vegetarians, diabetics, convalescents, and others who do not want ordinary and unhealthy soft drink beverages.
Targeting
Lemon Thirst intends to become a product for young people because young people are the majority of consumers of energy drink products. The … for young people because young people are the majority of consumers of energy drink products. The young people that Lemon Thirst wants to target are those between the ages of fifteen to thirty-five. Young people in this age group make up about a quarter of the United … about life doing energy-demanding things……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… 2009).
The outcomes
The outcomes of the changes the CEO made helped to turn around the company. First, the company entirely refocused its target customers. Initially, the company targeted music lovers who wanted to buy new albums and music CDs in India. After the change, the company now targeted corporates, organizations, and mostly all types of businesses, both small and medium, and in all types of the business sector (EBS Worldwide Inc. ……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Brazilian Market Entry Pricing Strategy
… they use intimately – their lives depend on them. As such, any misalignment between price and quality will immediately be identified by the target market. That said, the argument for skim pricing is that the market has low price elasticity of demand and this can be leveraged ……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
Operations Management And Business Strategy
… drinking at least one cup per day (Sherman, 2018). The participants of this survey were adults, and children are not part of the target demographic. Most of the company’s customers on are the B2B side. They are usually men, middle aged, and white. They may or may … them came through the ranks starting in kitchens, to their current roles. Younger buyers will often have some sort of college background. Fiyeli targets upscale hotels and restaurants, so its end users are middle-aged, with over $100,000 in household income, usually college education, and they skew more … is not that important as the beans can be warehoused for a year or more. Low cost is not that important because the target consumer is not particularly price sensitive. For these reasons, a supply chain that is designed around quality is the optimal choice.
Materials Resource … with individual coffee farmers. Paying……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
McCain Foods Strategies
… in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the consumers of the products’ healthy attributes. This makes the product highly suitable for its target audience since its audience is mostly moms who buys the company’s products for their kids. Moms are sensitive for their kids and would … the strategies are directed to increase the convenience and customer base using the core competencies which differentiates the company from the competitors. The target audience is kept in mind to understand and direct the strategies towards them.
Analysis of External Environment
Social, Legal, Economic, Political and Technological … Also, with the use of sunflower oil, they were able to cut 70% saturated fat, making the potato based product healthier for its target audience (SLEPT Analysis of McCain Foods, 2015). Analyzing through SLEPT, the company has been effective in countering and responding to various external factors ……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
Valiant
… of purchasing products or services from a brand that advertises and markets in the LGBT media or comprises of ad creatives that specifically target them. This indicates the massive business potential that can create a link between this community and businesses in the market.
Valiant Market purposes … marketing and advertisement services will help businesses to gain understanding into the LGBTQ communities in regard to their preferences and inclinations and therefore target these consumers in an effective manner. Our company assures businesses that we will facilitate effective market positioning of their brands glaringly in the … rights and liberties of the LGBTQ community, the demographic is growing making it progressively valuable in conducting business.
Market Analysis
Market Segmentation and Target Market Selection
From a demographic perspective, Valiant Marketing will lay emphasis on both individuals and businesses that endeavor to conduct business transactions with … to neighboring states and further……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Integrated Waveguide Technologies Preparing For A Public Offering
… risk-averse and indifferent between capital gains tomorrow and dividends today. Consequently, investors prefer stocks characterized by high and…[break]…implying the firm ought to maintain the target growth, which could be achieved by revising the capital structure when inevitable.
Question 8: Stock Repurchase
Stock repurchases mean the buying of a ……
References
References
Al-Malkawi, H.-A. N., Rafferty, M., & Pillai, R. (2010). Dividend Policy?: A Review of Literatures and Empirical Evidence. International Bulletin of Business Administration, 5(9), 38–45. https://doi.org/10.12816/0037572
Baker, H. K., & Weigand, R. (2015). Corporate dividend policy revisited. In Managerial Finance (Vol. 41, Issue 2, pp. 126–144). https://doi.org/10.1108/MF-03-2014-0077
Black, F., & Scholes, M. (2010). The effects of dividend yield and dividend policy on common stock prices and returns. In Journal of Financial Economics (Vol. 1, Issue 1, pp. 1–22). https://doi.org/10.1016/0304-405X(74)90006-3
Farre-Mensa, J., Michaely, R., & Schmalz, M. (2014). Payout Policy. Annual Review of Financial Economics, 6, 75–134.
Mohanasundari, M., & Vidhya, P. (2016). Dividend Policy and Its Impact on Firm Value: A Review of Theories and Empirical Evidence. Journal of Management Sciences and Technology, 3(3), 59–69.
Travlos, Trigeorgis, & Vafeas. (2001). No Title. Multinational Finance Journal, 5(2), 87–112.
Study Document
Using DoorDash To Promote A Restaurant Brand
...Target Implementing the Market Strategy
Introduction
Just as important as developing the market strategy is the process of implementing the strategy. Implementation has its own set of challenges that have to be addressed, however. These include forming strategic partnerships, managing top-selling products, improving pricing strategies; developing sales Promotion, advertising and sale promotion strategies; developing digital strategies and measuring market performance. This paper will address each of these challenges and offer solutions for implementing the market strategy for OPG.
Strategic Partnerships
Strategic partnerships the company could develop to help promote both companies could be to look for a local brewer who is wanting to expand and partnering with that brewer to brew in the adjacent building owned by OPG. OPG wants to start brewing its own beer, but instead of hiring a brewmeister and investing in the brewing business, it may make more sense to partner with a small existing brewer and……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
Evaluating The Ideology Of The IRA
… (mainly Protestant) Ireland, itself officially part of the UK and not “independent” in the same sense as the Irish Republic.
The Provisional IRA targeted the UK’s economic infrastructure within Northern Ireland as well as politicians and the social order, too. The British forces cracked down hard on … and the extreme of agents being involved in murder” (Stevens, 2003, p. 3). The report showed that the RUC and British agents did target Irish nationalists and engage in guerilla-style assassinations in the same vein as the IRA. This was called “tactical flexibility” on the part of ……
References
References
Bamford, B. (2005). The Role and Effectiveness of Intelligence in Northern Ireland. Intelligence and National Security, 20(4), 581-607.
Branch, S., Shallcross, L., Barker, M., Ramsay, S., & Murray, J. P. (2018). Theoretical Frameworks That Have Explained Workplace Bullying: Retracing Contributions Across the Decades. Concepts, Approaches and Methods, 1-44.
Coogan, T. P. (2002). The IRA. New York: Palgrave.
Hilton, J. L., & Von Hippel, W. (1996). Stereotypes. Annual review of psychology, 47(1), 237-271.
IRA Green Book. (1977). Accessed 14 Dec 2015 from https://tensmiths.files.wordpress.com/2012/08/15914572-ira-green-book-volumes-1-and-2.pdf
Lumen. (2019). Theoretical perspectives on deviance. Retrieved from https://courses.lumenlearning.com/sociology/chapter/theoretical-perspectives-on-deviance/
Maloney, E. (2010). Voices from the Grave: Two Men’s War in Ireland. NY: Faber, Faber.
McLeod, S. (2008) Social Identity Theory. Simply Psychology. Retrieved from http://www.simplypsychology.org/social-identity-theory.html
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