Sports Media Essays (Examples)
Study Document
Media And Its Grip On Youth Culture
Introduction
As Stuart Hall shows, media representations are powerful. The problem is that the often present stereotypical images and characters that perpetuate and propagate biased beliefs. Because so much … representations are powerful. The problem is that the often present stereotypical images and characters that perpetuate and propagate biased beliefs. Because so much media is directed at and consumed by young people, youth culture itself becomes inundated with prefabricated ideas that are developed by the Culture Industry … never rose up against the owners of the means of production was because the Culture Industry had pacified them by way of the media—films, TV shows, musicals, music albums and so on—all of it had depleted the working class people of whatever impulse they might have had … it is all about hooking the kids while they are young and turning them into good little life-long consumers and brand loyalists. Today’s media……
References
Works Cited
Drake, Jennifer, et al. Growing up postmodern: Neoliberalism and the war on the young. Rowman & Littlefield Publishers, 2002.
Giroux, Henry. “Disney, Casino Capitalism and the Exploitation of Young Boys: Beyond the Politics of Innocence.” TruthOut, 2009. https://truthout.org/articles/disney-casino-capitalism-and-the-exploitation-of-young-boys-beyond-the-politics-of-innocence/
Hall, Stuart. “Representation & the Media.” Media Education Foundation, 1997. https://www.mediaed.org/transcripts/Stuart-Hall-Representation-and-the-Media-Transcript.pdf
Marger, Martin N. \\\\\\\\\\\\"The mass media as a power institution.\\\\\\\\\\\\" Power in modern societies (1993): 238-249.
Study Document
Introduction And Literature Review On Esports
Introduction
When new sports are introduced to the global market, they are frequently met with disdain, ridicule, or mistrust. Even when those sports become popular, stalwarts of the old guard cling to their notion of what differentiates a “real” sport from a “mere” game or hobby. … popular, stalwarts of the old guard cling to their notion of what differentiates a “real” sport from a “mere” game or hobby. Some sports that are now entrenched in the Olympic games, such as snowboarding, were once derided. On the other hand, many sports that have been mainstays in the Olympics still do not meet all the typical definitions of what constitutes a sport. Synchronized swimming and … do not meet all the typical definitions of what constitutes a sport. Synchronized swimming and rhythmic gymnastics are physically challenging but are not sports in the way that rugby or soccer are. Yet the latter……
References
References
Hallmann, K. & Giel, T. (2018). eSports--Competitive sports or recreational activity? Sport Management Review 21(1): 14-20.
Keiper, M. C., Manning, R. D., Jenny, S., Olrich, T., & Croft, C. (2017). No reason to LoL at LoL: the addition of esports to intercollegiate athletic departments. Journal for the Study of Sports and Athletes in Education, 11(2), 143–160. doi:10.1080/19357397.2017.1316001
Moosa, T. (2017). eSports are real sports. The Guardian. 11 Aug, 2017. Retrieved from https://www.theguardian.com/commentisfree/2017/aug/11/esports-olympic-video-games-ioc-gaming
Pereira, A.M., Brito, J., Figueiredo, P., et al. (2019). Virtual sports deserve real sports medical attention. BMJ Open Sport & Exercise Medicine 5(1): https://bmjopensem.bmj.com/content/5/1/e000606.abstract
Rosen, G. (2017). Should e-sports be considered real sports? The Telescope. Retrieved from https://www.palomar.edu/telescope/2017/11/14/should-e-sports-be-considered-real-sports-pro/
Stewart, J. (2017). Why esports ARE real sports: Video gamers\\\\\\' talents compare with those of athletes and their tournaments rival viewing figures of sport events. Mail Online. 24 Aug, 2017. Retrieved from https://www.dailymail.co.uk/sport/esports/article-4812762/Why-esports-real-sports.html
Study Document
Why College Athletes Should Be Paid
… should be paid, as colleges earn billions of dollars each year from their athletic programs. As with any athletics, college athletes and their sports are the product, The present compensation – a full or partial scholarship, depending on the athlete or the sport – is inadequate compensation … a compensation cap to prevent unfair recruiting practices, and how should it be determined how much each athlete should be paid. In professional sports, salaries on a team will different substantially, as will salaries between sports. In college athletics, these same issues would arise if compensation of college athletes is allowed. But the first and more important question is … The NCAA March Madness tournament alone generates over $1 billion in television rights. The fact that there is such big money in college sports is held up as one of the major reasons why college athletes should be paid. They are,……
References
References
Bokat-Lindell, S. (2019). Should College Athletes Be Allowed to Get Paid? Retrieved From https://www.nytimes.com/2019/10/01/opinion/california-student-athletes-paid.html
De Piccioto, E. (2019). Should College Athletes Get Paid? Retrieved From https://www.theperspective.com/debates/sports/college-athletes-get-paid/
Gaydos, R. (2019). California governor signs bill allowing college athletes to capitalize on image, name and likeness. Retrieved From https://www.foxnews.com/sports/ncaa-paid-players-california-bill-law
Lemmons, M. (2017). College Athletes Getting Paid? Here Are Some Pros And Cons. Retrieved From https://www.huffpost.com/entry/college-athletes-getting-paid-here-are-some-pros-cons_b_58cfcee0e4b07112b6472f9a
Siegfried, J. J. (2015). The Case for Paying College Athletes. American Economic Association, 29(1), 115-138. Retrieved From https://www.aeaweb.org/articles?id=10.1257/jep.29.1.115
Yankah, E. (2015). Why N.C.A.A. Athletes Shouldn’t Be Paid. Retrieved From https://www.newyorker.com/sports/sporting-scene/why-ncaa-athletes-shouldnt-be-paid
Study Document
Branding Study
… the field to give it their all.
Overview of Firm
History
Nike was founded by Phil Knight and Bill Bowerman as Blue Ribbon sports in 1964. The name of the company was changed to Nike it rebranded itself with a more motivational and inspirational tie-in: the Nike … is changing and Nike needs to improve its image.
Its customer relationship management process could stand to improve through the use of social media, and by using sites like Instagram and YouTube, the company could ask consumers to upload inspirational pics of them with their Nikes during … shoes online for purchase the way Vans does. This would also promote consumer engagement.
Conclusion
Nike has been at the top of the sports apparel and retail world for decades, but with increasing competition and its decision to promote “woke” culture, the Nike brand has suffered. Nike ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Nike S Colin Kaepernick Ad Campaign
… culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sports company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was … world will benefit while Nike suffers from supply chains being crippled in Asia.
Potential Entrants Opportunities
· Nike’s brand is dominant across all sports and its partnerships with professional athletes make it difficult for new entrants to break into the market. The Big Baller Brand of Lonzo …
Bargaining Power of Buyer Threats
· The Internet has allowed buyers to have more information about products than ever before. Influencers on social media have a big impact on who makes purchases according to Freberg, Graham, McGaughey and Freberg (2011).
Bargaining Power of Supplier Opportunities
· Suppliers … leverage in this situation.
Substitute……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
How Different People And Countries Are Managing Coronavirus COVID 19
… seems to spread like wildfire?
4. There are some who feel that the coronavirus is just another form of flu and that the media blows the effects of the virus out of proportion. They feel that people are unnecessarily spreading fear and paranoia. As a medical doctor, … months?
5. Safety is obviously an issue that is relative…[break]…strength? A cautionary message? A message of prevention? A message to go get tested media? To self-quarantine? To calm down and chill and not to panic unnecessarily? What is your approach?
5. You are obviously in the spotlight … you don’t have all the information just because it is helpful to engage in that dialogue?
11-John Obi Mikel, Footballer, Turkey, Nigeria
1. sports all over the world are being cancelled and now even the Olympic Games is being postponed. How does this affect you personally and … for the fans to hear……
Study Document
Death Of Kobe Bryant
… Foundation, meeting with over 100 critically ill children. In 2008, Kobe started the Kobe Bryant China Fund, which was focused on helping create sports and cultural programs in China. Though these are the highlights of Kobe’s work as a philanthropist, there are many other things that he ……
References
Badenhausen, Kurt. “Kobe Bryant’s $600 Million Fortune: How He Won On- And Off-The Court.” Forbes. 28 January 2020. https://www.forbes.com/sites/kurtbadenhausen/2020/01/28/kobes-600-million-fortune-how-he-scored-onand-offthe-court/#75edd8766d36 . Accessed 15 March 2020.
Biography.com Editors. “Kobe Bryant Biography.” A&E Television Networks. 25 February 2020. https://www.biography.com/athlete/kobe-bryant . Accessed 15 March 2020.
CBS News. “Kobe Loses McDonald’s Deal.” CBS News. 23 January 2004. https://www.cbsnews.com/news/kobe-loses-mcdonalds-deal/ . Accessed 15 March 2020.
Sanchez, Ray. “Kobe Bryant Was a Living Legend. In His Final Hours, He Was an Ordinary Dad and Friend.” CNN. 3 February 2020. https://www.cnn.com/2020/02/02/us/kobe-bryant-final-hours/index.html. Accessed 15 March 2020.
Wikipedia. “Kobe Bryant.” Wikipedia. 8 March 2020. https://en.wikipedia.org/wiki/Kobe_Bryant . Accessed 15 March 2020.
Study Document
Change Management At Nike
… culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sports company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously … in terms of transport? Perhaps a solution can be arrived at that will not require all transportation to grind to a halt—but how sports are thought of is something that should be discussed more openly, whether this involves disinfecting all shipments or using a rigorous testing method … are acknowledged and the progress made discussed daily (Balaji & Murugaiyan, 2012; Boehm, 2002; Boehm, 2007; Fernandez & Fernandez, 2008). Progress among social media Influencers should also be taken into consideration by looking at followers, who is clicking, and where traffic is coming from as this will ……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… drinks are being sold every year for increased energy. The popularity of energy drinks is also increasing because of their association with different sports disciplines and with the alcoholic beverages industry.
The Lemon Thirst Beverage Company is one of the latest entrants into the energy drinks segment ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Twitter External Internal Analysis Report To CEO
Appendix
External Analysis
1. PESTEL Analysis
1.1. Political
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global interactions with other political … followers as at June 2018 (C-142)
1.1.3. Depending on the political climate in various countries, governments may censor content and access to social media platforms.
1.2. Economics
1.2.1. Generated revenues through advertising, data licensing and other products. products. In 2017, total revenue generated was $2,443, 299, 000 … overall profit-margins. (C-147)
1.3. Social
1.3.1. The expectation of the population is that they are able to post whatever they please on social media platforms. That explains why Twitter uses the bird mascot, which is a symbol of freedom (C-147)
1.3.2. The need to express……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
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