Promotion Essays (Examples)
Study Document
Healthcare Marketing
...Promotion
Introduction
When it comes to healthcare marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the potential for patient information to be spread publicly in violation of the privacy rights of patients (Lane, 2019). Moreover, aside from issues of compliance, the nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Data Security Using RFID Bands At Music Festivals
… eliminated from all the processes at the event and integration of social media activities with the attendees' check-in function, enabling the event's enhanced promotion value-added marketing potential.
Description of Five or More Types of Personal/Private Information Data That Will Be Collected, Stored, Processed With the Use Case
… unlock the user profiles, such as social media profiles, that have an added benefit to be linked with the wristbands since the event's promotion would be done on the user's social media pages automatically when they mention in their check-ins. The identity cannot be stolen at RFID-enabled ……
References
References
Event Tribe. (n.a.). The top 10 benefits of using RFID for events. Retrieved from https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/
ID&C. (n.a.). How to RFID wristbands work? Retrieved from https://www.idcband.com/blog/how-do-rfid-wristbands-work/
Kacicki, T. (2019, July 15). 4 commonly overlooked facts about RFID wristbands. Intellitix. Retrieved from https://intellitix.com/hub/four-commonly-overlooked-facts-rfid
OECD. (2008). OECD policy guideline on RFID. https://www.oecd.org/sti/ieconomy/40892347.pdf
Quirk, R.E. & Borrello, S.J. (2005). RFID: Rapid deployment and regulatory challenges. Retrieved from https://www.pharmamanufacturing.com/assets/Media/MediaManager/VenableRFIDpaper.pdf?SESSID=62935cf41f5a19909f5bb3ae3a598490
Williamson, A., Tsay, L., Kateeb, I.A. & Burton, L. (2013). Solutions for RFID smart tagged card security vulnerabilities. AASRI Procedia, 4, 282-287. DOI: 10.1016/j.aasri.2013.10.042
Study Document
Aging Workforce
...Promotion How Managers Can Address Risks of an Aging Workforce
Abstract
This paper examines the effects of the aging workforce on companies and how managers should address the issue. It identifies the risks associated with an aging workforce, looks at the challenges that this issue brings for managers, offers solutions and recommendations for what managers can do to address these risks and challenges, discusses ergonomic issues and how to face resistance within the organization when changes are inevitably made to accommodate the aging workforce so as to enhance their performance and maximize their potential. It also looks at the positive side of having an aging workforce and why more people should work later in life and why managers should embrace this trend.
Keywords: aging workforce, managing aging workers, generational gap workplace
Introduction
The workforce is aging in the 21st century (Heggeness, Carter-Johnson, Schaffer, & Rockey, 2016). An aging workforce presents certain……
References
References
Burtless, G., & Quinn, J. F. (2002). Is working longer the answer for an aging workforce? Working Papers in Economics, 82.
Ciutiene, R., & Railaite, R. (2015). Age management as a means of reducing the challenges of workforce aging. Engineering Economics, 26(4), 391-397.
Heggeness, M. L., Carter-Johnson, F., Schaffer, W. T., & Rockey, S. J. (2016). Policy implications of aging in the NIH-funded workforce. Cell Stem Cell, 19(1), 15-18.
Koh, T. Y., Rowlinson, S., & Pollock, S. (2019). Dealing with Ageing Workforce in the Hong Kong Construction Industry: an Initial Exploration. Proceedings of the Creative Construction Conference (2019) 091
Lassila, S. (2019). Managing Risks of an Aging Workforce. Construction Executive, 2020. Retrieved from https://constructionexec.com/article/managing-risks-of-an-aging-workforce
Perry, L. S. (2010). Designing the workplace for the aging workforce. White paper, Zurich in North America, Retrieved December, 20, 2010.
Schwartz, J., Monahan, K., Hatfield, S. & Anderson, S. (2018). No time to retire redesigning work for our aging workforce. Deloitte.
Streb, C. K., Voelpel, S. C., & Leibold, M. (2008). Managing the aging workforce:: Status quo and implications for the advancement of theory and practice. European management journal, 26(1), 1-10.
Study Document
Strategic
… and service reviews—this will include getting contact information from customers while they wait by having them sign up for email discounts and sale promotions and then reaching out to them on email or social media to get a positive review from them
4. To increase brand awareness—this … for them to have a get-together with their girlfriends where they can have fun and experiment with the makeup products. It is a promotional activity that gives moms an excuse to do something they love to do, which is play with makeup and pamper themselves. They can ……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Marketing Strategy Creation For OPG
…
Selling functions used by organizations to increase buyer response from marketing strategies include the 4 p’s of the marketing mix—product, price, place and promotion. The pub already has a great place: its location is superb. Its products are well-reviewed but could be even better if it becomes … However, low pricing is not an issue because the loss is made up for in sales volume, and low prices keep customers happy. Promotion is where the pub could stand to improve its marketing strategy, and promotional activities include communication via social media, sponsoring local events, and getting user generated content. One idea for user generated content is to offer ……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Public Health Inconvenient Truth
… it needs, while businesses get top/priority medical considerations for its staff and an improved public image. However, sharing of other resources or brand promotion in favor of the public health system is not usually inclusive of such partnerships (Majestic, 2009).
Changes in the public health landscape
Various … at the Sox stadium. In 2009 as well, Austin public health department collaborated with local transportation organizations in a community-oriented health awareness and promotion program. These examples show the significance and potential for a harmless (or mildly benign) collaboration between public health and private businesses, and such ……
References
References
Johnson, T. D. (2009). Public health benefiting from private-sector partnerships: Health departments reaping results. The Nation\\\\\\\\\\\\'s Health.
Majestic, E. (2009). Public health\\\\\\\\\\\\'s inconvenient truth: the need to create partnerships with the business sector. Preventing chronic disease, 6(2), A39.
Study Document
Veteran Benefits Administration
… recognition of their service to the nation” (Veteran Affairs, 2012). To a large extent, the relevance of accountability, efficiency, and effectiveness in the promotion of veteran wellbeing cannot be overstated. The keeping of meaningful, proper, and accessible records happens to be in line with this mandate. However, ……
References
References
Aziz, A.A., Mohammad Y., Mokhtar, U.A. & Ambari, D.I. (2017). Establishing Policy for the Implementation of Electronic Document and Records Management System in Public Sector in Malaysia: The Influencing Factors. Advanced Science Letters, 23(11), 10732-10736.
National Archives and Records Administration (2016). Department of Veterans Affairs Records Management Program: Records Management Inspection Report. Retrieved from https://www.archives.gov/files/records-mgmt/pdf/va-2016-inspection.pdf
U.S. Department of Veteran Affairs (2020). About VBA. Retrieved from https://www.benefits.va.gov/BENEFITS/about.a sp
Study Document
Nursing Burnout
… stress management improved as a result of insights obtained from this educational project?
Content
This educational plan is supported by the Self-care health promotion……
References
References
Howe, D. (2018). Evidence-Based Education Program to Reduce Nurse Manager Burnout. Retrieved from Walden University website: https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6757&context=dissertations
Hunt, P.A., Denieffe, S. & Gooney, M. (2017, March 8). Burnout and It’s Relationship to Empathy in Nursing: A Review of the Literature. Journal of Research in Nursing, 22(1-2), 7-22.
Khouri, R. (2011, June 29). Impact of an Educational Program on Nursing Students’ Caring and Self-Perception in Intensive Clinical Training in Jordan. Advances in Medical Education and Practice, 2, 173-185.
Mudallal, R.H., Othman, W.M. & Al Hassan, N.F. (2017, December). Nurses’ Burnout: The Influence of Leader Empowering Behaviors, Work Conditions, and Demographic Traits. Inquiry, 54. doi: 10.1177/0046958017724944
Rushton, C.H., Batcheller, J., Schroeder, K. & Donohue, P. (2015, September). Burnout and Resilience Among Nurse Practicing in High-intensity Settings. American Journal of Critical Care, 24(5), 412-421.
Study Document
Bell Hooks On Mass Media
...Promotion Cultural Criticism
Bell hooks notes that “popular culture is where the pedagogy is, is where the learning is” (2006). This statement sums up her views rather well and gets right to the heart of what hooks is up to in her Cultural Criticism and Transformation talks. I agree a lot with what hooks says about popular culture and it lines up well with what cultural critics in the past have said. The Frankfurt School, for example, was very critical of popular culture and its effect on the mass of people. Horkheimer and Adorno (1944) were very critical about what popular culture was doing and how it was achieving a kind of hypnotic effect on people.
However, I tend to be a bit more traditional in my thinking when it comes to roles and I think having clearly defined gender roles in society is not a bad thing at all. I……
References
References
Bell hooks. (2006). Cultural criticism and transformation. Retrieved from https://www.youtube.com/watch?v=zQUuHFKP-9s
Bendix, R. (1974). Inequality and social structure: a comparison of Marx and Weber. American Sociological Review, 149-161.
Horkheimer, M. & T. Adorno, T. (1944). The Culture Industry. UK: Routledge
Study Document
Customer Persona For Filshie Clip System
… also provide cash discounts to first-time customers and quantity discounts to leading surgeons who purchase the product in high quantities.
With respect to promotion and place, the company should utilize the Internet to market the product in addition to conventional marketing channels. This would involve using social ……
References
References
Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576.
Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.
De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.
Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,
Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.
Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.
Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.
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