New Product Essays (Examples)
Study Document
EV Market Business Opportunity Analysis Report
… will transform the entire industry just as the first car transformed the horse and buggy industry. This idea aims to be disruptive. The product will be called EVX and the design is for a collapsible, light-weight, portable EV with a detachable battery, small enough to fit in … than twice the rate of established companies.” Enterpreneurs bring creative ideas and solutions to static or stagnant markets, inspiring consumers to try new products (Baron & Tang, 2011). However, there are mitigating factors: indeed, individual traits of the entrepreneur, “such as risk tolerance, entrepreneurial alertness, education and … 2019), competitors will be priced out of the market by the EVX and its patented design will prohibit them from producing a comparable product.
USP and Value Proposition
The USP is the EVX’s low cost, low price, removable battery and collapsible shell design. This differentiates it from ……
References
References
Andwari, A.M., Pesiridis, A., Rajoo, S., Martinez-Botas, R. and Esfahanian, V., 2017. A review of Battery Electric Vehicle technology and readiness levels. Renewable and Sustainable Energy Reviews, 78, pp.414-430.
Angerer, M., Brem, A., Kraus, S. and Peter, A., 2017. Start-up funding via equity crowdfunding in Germany: A qualitative analysis of success factors. The Journal of Entrepreneurial Finance (JEF), 19(1), pp.1-34.
Baron, R.A. and Tang, J., 2011. The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism. Journal of Business Venturing, 26(1), pp.49-60.
Car, 2019. Best EVs 2019. Retrieved from https://www.carmagazine.co.uk/electric/best-electric-cars-and-evs/
Crum, R. 2018. Elon Musk says Tesla nearly died during Model 3 production ramp. Retrieved from https://www.mercurynews.com/2018/11/26/elon-musk-says-tesla-nearly-died-during-model-3-production-ramp/
Ewing, J. 2017. What Needs to Happen Before Electric Cars Take Over the World. Retrieved from https://www.nytimes.com/2017/12/18/business/electric-car-adoption.html
Fuentelsaz, L., Maicas, J.P. and Montero, J., 2018. Entrepreneurs and innovation: The contingent role of institutional factors. International Small Business Journal, 36(6), pp.686-711.
Inman, P., 2019. Is a global recession imminent? Retrieved from https://www.theguardian.com/uk-news/2019/aug/25/is-a-global-recession-coming-here-are-seven-warning-signs
Study Document
Recruitment Of Talented Employees
… the very best people do the majority of the work at most organizations, thus hiring and keeping the right people can result in productivity gains as well as cost savings due to retention. Keller & Meaney (2017) estimate that high performers are 400% more productive than average ones.
In other words, the majority of the work at many organizations is often done only by a small handful of … critical, such as in the fields of healthcare, technology, and creative occupations—in these spheres, workers are estimated as being as much as 800% productive. Knowledge-based workers drive the innovation and advancement of the organization forward by offering new ideas that are springboards for new products that can be potentially revolutionary and give a first-mover advantage to the organization.
Hiring initiatives need to be specific, targeted, and offer a … need to be specific, targeted, and offer a genuine value proposition—not……
References
References
Bajic, E. (2013). The 6 steps for retaining good employees. Forbes. Retrieved from:
https://www.forbes.com/sites/elenabajic/2013/07/15/the-6-steps-for-retaining-good- employees/#63a92aa5721f
Fallon, N. (2016). 6 steps for learning how to recruit the best talent. Business News Daily.
Retrieved from: https://www.businessnewsdaily.com/6252-tips-for-recruiters.html
Keller, S. & Meaney, (2017). Attracting and retaining the right talent. McKinsey. Retrieved
from: https://www.mckinsey.com/business-functions/organization/our-insights/attracting - and-retaining-the-right-talent
Williams, D. & Scott, M. (2012). Five ways to retain employees forever. Harvard Business
Review Retrieved from: https://hbr.org/2012/11/five-ways-to-retain-employees
Study Document
Why Uber Refuses To Hire Drivers As Full Time Employees
… has been allowed to classify them as contractors instead of as employees. It is akin to a company like Nike outsourcing all its production work to wage slaves in Asia. Uber has found a legal loophole that allows it to classify its drivers as contractors, meaning it ……
References
References
Bhuiyan, J. (2018). Uber’s sleek new product? Your safety. Retrieved from https://www.vox.com/2018/9/6/17824294/uber-safety-product-feature s
Bond, S. (2019). Uber Received Nearly 6,000 U.S. Sexual Assault Claims In Past 2 Years. Retrieved from https://www.npr.org/2019/12/05/785037245/uber-received-nearly-6-000-u-s-sexual-assault-claims-in-past-2-year s
Kaltner, J. (2018). Employment status of uber and lyft drivers: Unsettlingly settled. Hastings Women's LJ, 29, 29.
Malos, S., Lester, G. V., & Virick, M. (2018). Uber drivers and employment status in the gig economy: Should corporate social responsibility tip the scales?. Employee Responsibilities and Rights Journal, 30(4), 239-251.
North, A. (2019). It’s not just passengers being assaulted in Ubers. Drivers are at risk, too. Retrieved from https://www.vox.com/2019/12/7/20998646/uber-safety-report-sexual-assault-lyft-case s
Rapier, G. (2019). Uber scored a major victory when the US government ruled drivers aren't employees, but not everyone is happy. Retrieved from https://www.businessinsider.com/uber-drivers-disappointed-ruling-not-employees-2019-5
Reingold, J. (2013). Southwest’s Herb Kelleher: Still crazy after all these years. Retrieved from http://fortune.com/2013/01/14/southwests-herb-kelleher-still-crazy-after-all-these-years/
Rogers, B. (2016). Employment rights in the platform economy: Getting back to basics. Harv. L. & Pol'y Rev., 10, 479.
Study Document
What Is Cybercrime And How To Deter It
... product What is Cybercrime?
Definition of Cybercrime
Cybercrime is any criminal activity that is conducted using computers or the Internet. As today’s digital natives have the most experience with computers, cybercriminals tend to be of the Millennial generation—i.e., born after 1980. They are young, digitally sophisticated, and able to operate with a degree of professionalism and discipline that allows them to hide their crimes beneath legitimate-looking facades. Spearphishing is one example of a type of cybercrime used by professional criminals to lure victims into traps or sites that have the appearance of legitimacy.
Cybercrime is committed by people who know computer code, understand computer systems and networks, know how to navigate databases, access data storage, get past firewalls, exploit cloud computing services, control the Internet of Things and more. They
How Cybercrime Has Evolved over Time
Computers and the rise of the Internet ushered in the era of cybercrime. IBM’s first……
References
References
Computer Hope. (2019). When was the first computer invented? Retrieved from https://www.computerhope.com/issues/ch000984.htm
Crane, C. (2019). 33 alarming cybercrime statistics you should know in 2019. Retrieved from https://www.thesslstore.com/blog/33-alarming-cybercrime-statistics-you-should-know/
Schjølberg, Stein. (2017). The History of Cybercrime (1976-2016). Books on Demand.
Statista. (2020). Global digital population. Retrieved from https://www.statista.com/statistics/617136/digital-population-worldwide/
Taylor, R. W., Fritsch, E. J., Liederbach, J., Saylor, M. R., & Tafoya, W. L. (2019). Cyber crime and cyber terrorism. NY, NY: Pearson.
Study Document
Papa Johns Strategic Analysis
… well, but there are still a lot of people who believe in the brand, and 5000 stores with which to bring this new product messaging to the market.
The company has already experienced a major crisis event, but should still anticipate some sort of economic downturn. While ……
References
References
Halzack, S. (2018) Papa John’s just went from bad to worse. BNN Bloomberg. Retrieved April 7, 2019 from https://www.bnnbloomberg.com/papa-john-s-just-went-from-bad-to-worse-1.1120265
IBIS World (2019) Pizza restaurants industry in the US. IBIS World. Retrieved April 7, 2019 from https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/pizza-restaurants.html
Kenton, W. (2019) Porter’s 5 forces. Investopedia. Retrieved April 7, 2019 from https://www.investopedia.com/terms/p/porter.asp
McCormick, M. (2018) Key success factors in a pizza business. Houston Chronicle. Retrieved April 7, 2019 from https://smallbusiness.chron.com/key-success-factors-pizza-business-2788.html
Navellier, L. (2009) Papa John’s – how to beat the recession with pizza. NASDAQ. Retrieved April 7, 2019 from https://www.nasdaq.com/personal-finance/papa-johns-PZZA.stm
Papa John’s Form 10-K 2018. Retrieved April 7, 2019 from https://ir.papajohns.com/static-files/2977c391-0218-4bac-8eb2-dcabd4561cfe
Papa John’s website, various pages. (2019) Retrieved April 7, 2019 from https://www.papajohns.com/company/about-papa-johns.html
QSR (2018) The QSR Top 50. QSR Magazine. Retrieved April 7, 2019 from https://www.qsrmagazine.com/content/qsr50-2018-top-50-chart
Study Document
Defending The Practice Of Social Media Marketing
How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, … blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best … allows the company to directly connect to consumers on platforms that consumers themselves choose to use for the purpose of getting information about products and services. Companies that use Facebook, Twitter, Instagram, YouTube and other platforms can answer questions,……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Home Depot Response To COVID 19
… pandemic despite its commitment to keep its stores open as it has always done during times of natural disaster and crisis (Home Depot Product Authority, 2020). The organization strives to keep its stores open amidst the pandemic because homeowners and businesses rely on it for various services. … urgent needs/services like electrical and plumbing repairs, hot water heaters, and refrigerators. Additionally, homeowners and businesses rely on Home Depot for harsh weather products like batteries, tarps and propane.
Even though the company recognizes the significance of keeping its stores open for customers, it has been forced … and market size as it attracts more customers to the business. As part of this differentiation strategy and efforts, Home Depot focuses on products that can save time and money for all its customers. During this global pandemic, the company has maintained its differentiation strategy as a … a key factor for continued……
References
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Study Document
Purchasing And Supply Management
… manager sacrifice quality and reliability for price? Never—doing so would present enormous risks: for instance, what if a much needed supply for the production line is needed and has not come in because the supplier failed to ship? The manager may have thought he was getting a … a great price and a deal by contracting with the cheapest supplier, but now he realizes his mistake: he is holding up the production line and the company is now losing money. In his attempt to save the company money by going with the cheapest supplier, he … attempt to save the company money by going with the cheapest supplier, he ended up costing the company a lot more money because production came to a halt. Had the manager selected a higher quality supplier, production would still be going strong. Thus, as in all things, quality typically costs more, and that……
References
References
BDC. (2019). 6 ways the purchasing department can improve your business. Retrieved from https://www.bdc.ca/en/articles-tools/operations/purchasing/pages/purchasing-department-objectives.aspx
Benton, W. C. (2013). Supply chain focused manufacturing planning and control. Nelson Education.
Burt, D. N. (2010). Supply Management, 8th Edition. Devry.
Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. Journal of Purchasing and Supply management, 9(2), 51-62. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.471.2910&rep=rep1&type=pdf
Holmlund, M. & Strandvik, T. (1999) Perception configuration in business relationship, Management Decision, 37(9), 686-696
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and thedirect sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login
Monczka, R. & Handfield, R. (2016). Purchasing and supply chain management. Boston, MA: Cengage.
NC State University. (2003). Negotiating for success. Retrieved from https://scm.ncsu.edu/scm-articles/article/negotiating-for-success
Study Document
Online Auctions For Fund Raising By Non Profit Organizations
… oldest forms of price determination mechanism in the markets. Auction is negotiation protocols that entail simultaneous bidding with the price determined bidders and products or services allocated based on competition amongst potential buyers (McAfee, 2017).
Classifications of Auctions
There are four major classifications of auctions formats in … price above the regular price when the market is experiencing high demand. The rationale for surge pricing is the continued supply of a product or service when the market is experiencing unprecedented high demand. Lower willingness to pay the surge price results in a demand decline. This … surge price results in a demand decline. This enables the scarce resources to be shared among customers willing to pay a premium for products when the market is experiencing a surge. On the other hand, a market surge implies higher compensation for the service or product provider, hence sustained product or service availability,……
References
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
Challenges In Management Facing Transformational Leaders Service
… process, and structure for organizational innovation. The aim of this study was: studying the effect TL has on two innovation facets: process and product innovation. The article banked on explanatory and quantitative analysis using SEM (structural equations modeling) with AMOS 20 for researching the link between innovation … when it comes to improving innovation within the banking sector. Its main implication is: customized consideration forms the greatest predictor of process and product innovation; the next greatest would be an idealized influence and inspirational motivation.
Meanwhile, intellectual stimulation doesn’t significantly impact the process and product innovation. Study findings indicate how the TL approach gives rise to improved results for banks by mobilizing its staff members to adopt innovative … findings indicate how the TL approach gives rise to improved results for banks by mobilizing its staff members to adopt innovative processes and products. The findings improve insights into processes whereby……
References
References
Al Ahmad, S., Easa, N. F., & Mostapha, N. (2019). The Effect of Transformational Leadership on Innovation: Evidence from Lebanese Banks. European Research Studies Journal, 22(4), 215-240.
Aldholay, A. H., Isaac, O., Abdullah, Z., & Ramayah, T. (2018). The role of transformational leadership as a mediating variable in DeLone and McLean information system success model: The context of online learning usage in Yemen. Telematics and Informatics, 35(5), 1421-1437.
Carreiro, H., & Oliveira, T. (2019). Impact of transformational leadership on the diffusion of innovation in firms: Application to mobile cloud computing. Computers in Industry, 107, 104-113.
Zappalà, S., & Toscano, F. (2019). Transformational leadership and innovation adoption: Is there a moderation role of personal initiative and job control?. Psychologica, 119.
Zhang, Y., Zheng, J., & Darko, A. (2018). How does transformational leadership promote innovation in construction? The mediating role of innovation climate and the multilevel moderation role of project requirements. Sustainability, 10(5), 1506.
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