Mediation Essays (Examples)
Study Document
Defending The Practice Of Social Media Marketing
...Mediation How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media marketing and examine an example of a practical application.
Pros and Cons of Social Media Marketing
The pros of social media marketing are that it allows the company to directly connect to consumers on platforms that consumers……
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References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Challenges In Management Facing Transformational Leaders Service
...Mediation Annotated bibliography: Management and Accounting Challenges facing Transformational Leaders: Service and Technology
Carreiro, H., & Oliveira, T. (2019). Impact of transformational leadership on the diffusion of innovation in firms: Application to mobile cloud computing. Computers in Industry, 107, 104-113.
The authors of this article maintain that leadership forms one of the main factors for organizational adoption of successful innovation. But researchers have yet to delve into the subject of leadership elements impacting adoption stages (namely, initiation, implementation, and ‘routinization’). This research involved authors formulating and empirically testing a model based on transformational leadership elements as well as diffusion of innovation model phases, utilizing PLS technique and information from as many as 154 companies, for studying the implementation of novel technology, namely MCC (mobile cloud computing). Factors like corporate vision, supportive leaders, intellectual stimulation, and personal acknowledgment are important when it comes to implementation intent. In contrast, supportive leaders are a driving factor……
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References
Al Ahmad, S., Easa, N. F., & Mostapha, N. (2019). The Effect of Transformational Leadership on Innovation: Evidence from Lebanese Banks. European Research Studies Journal, 22(4), 215-240.
Aldholay, A. H., Isaac, O., Abdullah, Z., & Ramayah, T. (2018). The role of transformational leadership as a mediating variable in DeLone and McLean information system success model: The context of online learning usage in Yemen. Telematics and Informatics, 35(5), 1421-1437.
Carreiro, H., & Oliveira, T. (2019). Impact of transformational leadership on the diffusion of innovation in firms: Application to mobile cloud computing. Computers in Industry, 107, 104-113.
Zappalà, S., & Toscano, F. (2019). Transformational leadership and innovation adoption: Is there a moderation role of personal initiative and job control?. Psychologica, 119.
Zhang, Y., Zheng, J., & Darko, A. (2018). How does transformational leadership promote innovation in construction? The mediating role of innovation climate and the multilevel moderation role of project requirements. Sustainability, 10(5), 1506.
Study Document
Marketing Strategy Creation For OPG
...Mediation Marketing Driven Strategy
In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the customer in some way. To know what OPG can do to benefit the customer, it has to determine its distinctive capabilities. These would be the strengths it possesses as identified in its SWOT analysis. It would also include opportunities identified in the same analysis. Then comes the step of matching customer value with the bar and grill’s capabilities and to ask whether leveraging the pub’s resources would help to create customer value. If there is a match and the pub can do it, the steps should lead to superior performance and a successful marketing driven strategy.
Positioning is key to this process and as Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG aims to……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Organizational Situations And Interventions
...Mediation Socialization Activity
Socialization is an important component to the success and effectiveness of an organizational setting. Workplace socialization or social interaction is associated with numerous benefits for both the individuals and the organization. However, organizations are sometimes faced with socialization issues that negatively impact employee engagement and productivity. An example of an organizational situation relating to socialization is the integration of new members. Organization X has established human resource policies and plans to integrate new members into the workforce. However, these policies and practices are seemingly ineffective because new employees report of role uncertainties as they are not adequately informed of their specific duties. Consequently, the participation or engagement of new employees in the organization’s workplace is significantly affected. New employees state that they do not feel a sense of belonging and face numerous uncertainties in this working environment.
Relevant Research
Korte (2007) states that socialization in an organization is……
References
References
Bhui, K., Dinos, S., Galant-Miecznikowska, M., de Jongh, B. & Stanfeld, S. (2016, December). Perceptions of Work Stress Causes and Effective Interventions in Employees Working in Public, Private and Non-governmental Organizations: A Qualitative Study. BJPsych Bulletin, 40(6), 318-325.
Kelly, E.L., Moen, P. & Tranby, E. (2011, April). Changing Workplaces to Reduce Work-Family Conflict: Schedule Control in a White-Collar Organization. American Sociological Review, 76(2), 265-290.
Khan, N. & Khurshid, S. (2017, February). Workplace Stress and Employee Wellbeing: Case of Health Care Staff in UAE. European Scientific Journal, 13(5), 217-226.
Korte, R.F. (2007). The Socialization of Newcomers into Organizations: Integrating Learning and Social Exchange Processes. Retrieved from Institute of Education Sciences website: https://files.eric.ed.gov/fulltext/ED504550.pdf
Kossek, E.E. & Lee, K. (2017, October). Work-Family Conflict and Work-Life Conflict. Retrieved March 24, 2020, from https://oxfordre.com/business/view/10.1093/acrefore/9780190224851.001.0001/acrefore-9780190224851-e-52?print=pdf
Njegovan, B.R. & Kostic, B. (2014). Impact of Organizational Socialization Towards Employees’ Social Adaptation. Journal of Engineering Management and Competitiveness, 4(1), 34-40.
Van Kleef, D., Steen, T. & Schott, C. (2017, October 26). Informal Socialization in Public Organizations: Exploring the Impact of Informal Socialization on Enforcement Behavior of Dutch Veterinary Inspectors. Public Administration, 97(1), 81-96.
Zhou, S., Da, S., Guo, H. & Zhang, X. (2018, April 17). Work-Family Conflict and Mental Health Among Female Employees: A Sequential Mediation Model via Negative Affect and Perceived Stress. Frontiers in Psychology, 9(544), doi: https://doi.org/10.3389/fpsyg.2018.00544
Study Document
Urinary Tract Infection And Osteoporosis In Women
… traditional treatment options focus on fighting the primary causative agent of UTIs while non-traditional methods provide additional benefits. Non-traditional methods like rhythmic lifestyle, mediation programs, mindfulness, and sauna visits help support general physiological recovery, which enhances overall recovery and helps to avoid recurrent UTIs (Baars et al., ……
References
References
Baars et al. (2019, February 3). The Contribution of Complementary and Alternative Medicine to Reduce Antibiotic Use: A Narrative Review of Health Concepts, Prevention, and Treatment Strategies. Evidence-based Complementary and Alternative Medicine, 1-29. doi: 10.1155/2019/5365608
Carbone et al. (2015, November). Urinary Tract Stones and Osteoporosis: Findings From the Women’s Health Initiative. Journal of Bone and Mineral Research, 30(11), 2096-2102.
Eells, S.J., Bharadwa, K., McKinnell, J.A. & Miller, L.G. (2014, January 15). Recurrent Urinary Tract Infections Among Women: Comparative Effectiveness of 5 Prevention and Management Strategies Using a Markov Chain Monte Carlo Model. Clinical Infectious Diseases, 58(2), 147-160.
Harvard Health Publishing. (2017, May). Urinary Tract Infection in Women. Retrieved from Harvard Medical School website: https://www.health.harvard.edu/a_to_z/urinary-tract-infection-in-women-a-to-z
Khadilkar, A. & Mandlik, R.M. (2015). Epidemiology and Treatment of Osteoporosis in Women: An Indian Perspective. International Journal of Women’s Health, 7, 841-850.
Tian et al. (2017, October). Prevalence of Osteoporosis and Related Lifestyle and Metabolic Factors of Postmenopausal Women and Elderl Men. Medicine, 96(43), doi: 10.1097/MD.0000000000008294
U.S. Preventive Services Task Force. (2018, June 26). Screening for Osteoporosis to Prevent Fractures – U.S. Preventive Services Task Force Recommendation Statement. JAMA, 319(24), 2521-2531.
Study Document
Depression And Social Media
...Mediation Introduction
Loneliness is defined as “a subjective, unwelcome feeling of lack or loss of companionship. It happens when we have a mismatch between the quantity and quality of social relationships that we have, and those that we want” (Office for National Satistics). As Horne notes, loneliness and depression play off one another. Loneliness is not necessarily isolation from people as it is the feeling of being alone (Horne). Van Winkel et al. show that loneliness often is both a predictor and symptom of depression. Depression in other words is typically an underlying current in loneliness.
In recent years there has been a significant increase in the rate of depression among young adults (National Institute of Mental Health). Twenge, Cooper, Joiner, Duffy and Binau show that over the past decade, the number of adolescents who are depressed has more than doubled. This coincides with the rise of social media and the……
References
Works Cited
Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. \\\\\\\\\\\\"The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey.\\\\\\\\\\\\" Addictive behaviors 64 (2017): 287-293.
Bandura, A. “Toward a psychology of human agency: Pathways and reflections.” Perspectives on Psychological Science 13.2 (2018): 130-136.
Chester, Jeff, and Kathryn Montgomery. \\\\\\\\\\\\"No escape: Marketing to kids in the digital age.\\\\\\\\\\\\" Multinational Monitor 29.1 (2008): 11.
Greenberg, P. The Growing Economic Burden of Depression in the U.S. 2015. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Healthcare Marketing
...Mediation
Introduction
When it comes to healthcare marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the potential for patient information to be spread publicly in violation of the privacy rights of patients (Lane, 2019). Moreover, aside from issues of compliance, the nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Depression Among Adolescents
...Mediation The Social Issue
Depression is a significant social issue of interest to me as I have seen it affect numerous people in my own life and have even struggled with it at times myself. Depression has caused people to take their lives: Chester Bennington, lead singer of the group Linkin Park took his life following the suicide of his friend, and numerous other people who are less famous end up in similar situations—lost, without hope, unable to break a cycle of depression that has them gripped as though in a vice. Depression is an issue that can be treated, however, but in order for the right intervention to be applied, awareness about depression has to be raised so that the stigma and taboo of depression can be alleviated, allowing those who suffer from it to come forward. In recent years, major public figures, especially athletes, have come into the light……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
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