Latin American Essays (Examples)
Study Document
Sports And Glocalization
… basketball in the East (China). The glocalization of soccer in the U.S. shows the way in which a globally celebrated sport has been american in terms of how it is appreciated. Soccer has never had the appeal in the U.S. that it has had in Europe or … in terms of how it is appreciated. Soccer has never had the appeal in the U.S. that it has had in Europe or latin America. american sport has primarily been dominated by baseball, football, and basketball. Soccer, however, is now on the rise as the fashion trend of following … club) has blossomed in the U.S. and produced an aesthetic glocalization (Jijon, 2017). The International Champions Cup, for example, has been given an american rendition, with “american promoters and communities taking the world’s most popular sport and infusing it with traditional american sporting values. Club chants have been replaced by pop……
References
References
Campos, E. (2017). The glocalization of soccer in America. Retrieved from https://thesocietypages.org/trot/2017/07/20/the-glocalization-of-soccer-in-america/
Jijon, I. (2017). The moral glocalization of sport: Local meanings of football in Chota Valley, Ecuador. International Review for the Sociology of Sport, 52(1), 82-96.
Study Document
Evolving Public Interpretation Of Gentrification
… bike-share bikes pop up near a busy corner? That's gentrification.
– Pete Saunders, 2017
Gentrification is one of the most controversial issues in american cities today. But as the epigraph above clearly indicates, it also remains one of the least understood. Few agree on how to define … are accused of committing that newest of social sins: ‘gentrification’” (36).
Not surprisingly, this negative perception of gentrification on the part of the american public has represented a major, long-term constraint to developing the types of public-private partnerships that can help rebuild the inner cities of many … embedded in the way many activists understand urban evolution. And the thinking behind it has become a serious obstacle to the revival of american cities” (36). More problematic for proponents of gentrification has been the uptake of this negative view by policymakers and the american public in general. Civic developers have long recognized……
References
Bibliography
Anderson, Elijah. 1990. Streetwise. Chicago: Univ. of Chicago Press.
Betancur, John J. “Gentrification in Latin America: Overview and Critical Analysis.” Urban Studies Research 37-41.
Berrey, Ellen C. 2005. Divided over diversity. City & Community 4 (2): 143-70
Black’s Law Dictionary. 1990. St. Paul, MN: West Publishing Co.
Bostic, Raphael W., and Richard W. Martin. 2003. Black home-owners as a gentrifying force? Urban Studies 40 (12): 2427-49.
Brown-Saracino, Japonica. 2004. Social preservationists and the quest for authentic community. City & Community 3 (2): 135-56.
Brummet, Quentin, and Davin Reed. “The Effects of Gentrification on the Well-Being and Opportunity of Original Resident Adults and Children.” Working Paper (Federal Reserve Bank of Philadelphia), 2019.
Capps, Kriston. “The Hidden Winners in Neighborhood Gentrification.” CityLab, July 22, 2019.
Study Document
Nike S Colin Kaepernick Ad Campaign
...Latin american Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
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