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… popularity of internet and social media devices has allowed social media companies to ensure that their platform is optimized for mobile devices. Encouraging real-time interactions. (C-141)
1.3.3. Global celebrities like Rihanna, Lady Gaga, Jimmy Fallon, and Taylor Swift use Twitter to communicate with their fans, build their … is the main primary activity that adds the most significant value to Twitter's customers.
· Twitter's global platform allows users to instantly share real-time breaking news, clip opinions, and knowledge and can be accessed using desktop or mobile web browsers (C-142).
3.2 Marketing and Sales
· It … and marketing accounted for 29.8% of Twitter total costs (C-139)
· Twitter has managed to build a strong brand image within a shorter time (six years). Their 2018 ad campaign was successful, yet they only used the bluebird icon (Larry the Bird) and hashtag symbol (C- 142).
… and content creators to extend……
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
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Abstract
The untimely death of Kobe Bryant, a well-known basketball player and philanthropist, sent shock waves through the community. The impact of the death was magnified … and his uncle who were both NBA players. He played with the Los Angeles Lakers, winning five NBA championships and becoming the third-highest all-time scorer in the NBA. He retired in December 2016. Although he faced some controversy when he was a younger man facing rape allegations, … played with the Lakers for 20 seasons.
During his professional career, Kobe became well-known as one of the greatest basketball players of all time, even surpassing Michael Jordan in number of all-time points earned. He gave himself the nickname Black Mamba, which became popular with his fans. A non-exhaustive list of his professional accomplishments includes: … became popular with his fans. A non-exhaustive list of his professional accomplishments includes: five NBA championships, winner of the……
Badenhausen, Kurt. “Kobe Bryant’s $600 Million Fortune: How He Won On- And Off-The Court.” Forbes. 28 January 2020. https://www.forbes.com/sites/kurtbadenhausen/2020/01/28/kobes-600-million-fortune-how-he-scored-onand-offthe-court/#75edd8766d36 . Accessed 15 March 2020.
Biography.com Editors. “Kobe Bryant Biography.” A&E Television Networks. 25 February 2020. https://www.biography.com/athlete/kobe-bryant . Accessed 15 March 2020.
CBS News. “Kobe Loses McDonald’s Deal.” CBS News. 23 January 2004. https://www.cbsnews.com/news/kobe-loses-mcdonalds-deal/ . Accessed 15 March 2020.
Sanchez, Ray. “Kobe Bryant Was a Living Legend. In His Final Hours, He Was an Ordinary Dad and Friend.” CNN. 3 February 2020. https://www.cnn.com/2020/02/02/us/kobe-bryant-final-hours/index.html. Accessed 15 March 2020.
Wikipedia. “Kobe Bryant.” Wikipedia. 8 March 2020. https://en.wikipedia.org/wiki/Kobe_Bryant . Accessed 15 March 2020.
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