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Persuasion is the cornerstone of advertising. Using the classic rhetorical devices of pathos, ethos, and logos, advertisers create emotionally powerful campaigns designed to change the ways consumers—or voters—think, act, and feel. The goal of advertising is ultimately … lasting behavioral change. One print advertisement by the organization Moms Demand Action for Gun Sense in America demonstrates the deft implementation of pathos, ethos, and logos in a striking visual campaign.
In one Moms Demand Action ad, for example, two school children—both girls—sit cross-legged on the floor … “Guess which one” is rendered in red text. The “Little Red Riding Hood” advertisement is effective because of the skillful combination of pathos, ethos, and logos.
Logos refers simultaneously to the use of logic and language in persuasive advertising campaigns like the Moms Demand Action “Little Red … primary subject: the safety of children. Symmetrically composed, the visual elements of the advertisement parallel its……
Works Cited
“Gun Control PSAs By Moms Demand Action Are Striking And Powerful.” HuffPost. April 15, 2013. https://www.huffingtonpost.com/2013/04/15/gun-control-psas-moms-demand-action-for-gun-sense-in-america_n_3082504.html
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… a job to provide financial support to the needy, aged, and sick members of the extended family (Ghebregiorgis & Karsten, 2006: 150). This ethos is even captured in the general language of the country’s constitution. It is no surprise to hear any African person abroad mention that … is nowadays yearned for in many societies. If this knowledge of African collectivism was to be applied to organizations and adopted as the ethos, it could lead to communities supporting each other, reduced conflicts, and nations recording higher productivity (Wasilwa, 2017). The application of African collectivism can ……
References
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… in the industry and threatened to undermine Linden’s firm. To respond, the company released a line of products that appealed to the “green” ethos. After a year, Linden and his colleagues realized that they actually had a better attitude and emotional outlook towards their work knowing that ……
References
Bailey, C. & Shantz, A. (2018). Creating an ethically strong organization. MIT Sloan Management Review. http://ilp.mit.edu/media/news_articles/smr/2018/60101.pdf
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… adding tremendous weight to the differentiation between the sacred and profane aspects of life. Ultimately, myth is integral to the construction of identity, ethos, and ontology.
Myth becomes central to the construction of identity. In his analysis of Melanesian culture, for example, Malinowski shows how myth informs ……
Bibliography
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… man as their superior, which could be one reason for their aggressive behavior. Also, the older men likely have a strong working class ethos and strong pride in their working class identity. They might view persons with higher education and advanced training with disdain, rather than admiration. ……
References
Myatt, M. (n.d.). Leadership and toxic work environments. N2Growth. Retrieved from https://www.n2growth.com/controlling-gossip/
Study Document
...Ethos Proud Boys vs Antifa War of Words
Introduction and Research Question
When it comes to domestic extremism, there are groups on both the Right and the Left of the socio-political spectrum in America. And while they may differ ideologically, they can also have a great deal of similarities. This paper looks at two extremist groups in particular—Antifa on the Left and Proud Boys on the Right. The questions this paper poses are: What is the nature of Antifa and how does Proud Boys mirror the group from the opposite spectrum? How can these extremist groups best be countered? The purpose of this paper is, therefore, to compare and contrast the two groups while showing that they both represent deep sub-cultural trends among the American populace that are emerging into popular culture and have the potential of disrupting and subverting mainstream cultural norms. To accomplish this objective, this paper first reviews……
References
Breger, M. L. (2017). Reforming by re-norming: How the legal system has the potential to change a toxic culture of domestic violence. J. Legis., 44, 170.
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Study Document
...Ethos Organizational Leadership in Today's Society
Organizational leadership is a term used to refer to management approach through which leaders help establish strategic goals and objectives while motivating employees toward the achievement of these goals/objectives. In the modern business environment, organizational leadership is critical toward achieving the desired success given increased competitiveness. Modern organizations face intense competition from their rivals because of rapid technological advancements and increased globalization. These advancements have brought new ways of doing business, which has in turn generated new demands on organizational leaders. Therefore, organizational leaders need to establish strategic approaches that enhance competitiveness, success or profitability.
The Concept of Leadership
Based on insight obtained from the course, leadership primarily refers to the process of influencing others toward common goals or objective. Leadership determines the success or failure of any organization or project because of its role in influence (Wadhwa & Parimoo, 2013). Therefore, leadership is important……
References
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Study Document
… much of its personnel as possible, is to teach enlistees the right attitude from the get go and to instill in them the ethos of togetherness and other aspects that the Army National Guard is associated with before they start experiencing the inevitable negatives of serving in ……
Study Document
… and McDonalds highlight the differences in the quick service sector. Starbucks is viewed by consumers as a more modern company, one whose products, ethos and way of doing business are more in step with current values. This differs quite a bit from McDonalds, which is viewed far ……
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
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… is of course intransigent nativism, the extreme belief in stopping all new forms of immigration. The irony inherent in any form of nativist ethos highlights the inconsistencies in nativist arguments characterized by reactive ethnicity, a prime example of which is the “Hispanic threat” or “Hispanic challenge,” as ……
References
Fox, C. & Guglielmo, T.A. (2012). Defining America’s racial boundaries: Blacks, Mexicans, and European Immigrants, 1890–1945. American Journal of Sociology 118(2) (September 2012): 327-379.
Gonzales, R. G. (2011). Learning to be illegal: Undocumented youth and shifting legal contexts in the transition to adulthood. American Sociological Review 76(4) (AUGUST 2011): 602-619
Huntington, S.P. (2009). The Hispanic challenge. Foreign Policy, 28 Oct, 2009.
Jones-Correa, M. (2012). Contested ground. Transatlantic Council on Migration. July 2012.
Massey, D. S. (1986). The social organization of Mexican Migration to the United States.” The Annals of the American Academy of Political and Social Science 48(7):, Vol. 487, Immigration and American Public Policy (Sep., 1986): 102-113?
Massey, D. S. (n.d.). What were the paradoxical consequences of militarizing the border with Mexico?
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