E Commerce Essays (Examples)
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… holder from New York University. George started EasyBuyMusic in 2000 with an investment of Rs 45 lakhs. Easybuymusic.com was a pioneer in the e-commerce industry, and under his leadership, the company grew to have branches in nine Indian cities with over 200 employees (Financial Express 2002). However, … complete transformation of the company, not only the name but also the products offered. However, the company maintained the business model, which is e-commerce. The transition of the business was first in the business name. George changed the company name for EasyBuyMusic to EasyBuy with the e-commerce website URL as easybuystore.com. the primary reason for changing the business name was to accommodate the new avatar of the business (Financial Express … the need to transport means that the company did not have to factor in timely deliveries, which is a critical step for any e-commerce business. Non-adherence to delivery timelines is……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Nike S Colin Kaepernick Ad Campaign
… appeal, and developing partnerships.
External Analysis
Industry/Competition—Five Forces
Current Rivalry Opportunities
· Online sales represent a great growth area, as the shift to e-commerce has caused brick and mortar retail shops to fold in recent years. Nike has an opportunity to leverage its brand equity to draw … has caused brick and mortar retail shops to fold in recent years. Nike has an opportunity to leverage its brand equity to draw e-commerce consumers to its website for online sales.
Current Rivalry Threats
· Supply chains may be disrupted by Covid-19, and rivals that can leverage ……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Online Auctions For Fund Raising By Non Profit Organizations
... commerce A Systematic Review of Online Auctions for Fund Raising by Non-Profit Organizations
Background
Its origin dating back to Babylon in 500 BC auctions account as one of the oldest forms of price determination mechanism in the markets. Auction is negotiation protocols that entail simultaneous bidding with the price determined bidders and products or services allocated based on competition amongst potential buyers (McAfee, 2017).
Classifications of Auctions
There are four major classifications of auctions formats in the market based on the information asymmetry and the flow of prices. The auction types include English Auction, Dutch Auctions, sealed-bid first-price auctions, and Vickrey auctions (Klemperer, 2004).
English and Dutch auctions are both open auctions implying that they are orally implemented but entail distinguishing value setting features. According to Klemperer (2004), an English Auction also known as the oral ascending auction or first-price auction entails an ascending sequential price strategy where the auctioneer sets a……
References
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
Fero Beauty Boutiques
... commerce Marketing plan
Introduction
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive marketing plan for the company. The marketing plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
Mission Statement and Vision Statement
The mission statement of the company is \"To make every consumer feel stylish, chic and beautiful in every way.\"
The vision statement of the company is, \"Transform the fashion world one item at a time.\"
Short Term and Long Term Goals
The short term goals of the company……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
McCain Foods Strategies
... commerce Strategies of McCain Foods
There are several marketing and distribution strategies employed by McCain Foods in order to keep themselves up with the market. Marketing strategies are the core strategies that define how the product and service reaches to the customers. McCain foods comes under the highly competitive Food and Beverages Industry for which an effective marketing mix is employed making the company successful and one of the leading company in its domain (Essays, 2018). The 4ps of the market; price, promotion, place and product, are the most effective tools to ensure the brand loyalty and customer retention. Marketing mix ensures overall effectiveness of the company’s strategies as they are the building blocks of marketing strategy
First and foremost, McCain Food’s unique competency is ‘Calories in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the consumers of the products’ healthy attributes. This makes the product highly suitable for its target audience……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
Best Buy Purchasing And Supply Management
… its market share in its existing market, the company is faced with the same existential threats as other major retailers, including most especially e-commerce operators such as Amazon (Wack, 2017). The purpose of this paper is to provide a review of the relevant literature to develop an … years (Wack, 2017). Moreover, the existing retail market has become increasingly competitive in recent years, due in large part to the proliferation of e-commerce retailers such as Amazon (Chan, 2011). Against this backdrop, it is clear that Best Buy is at a critical juncture in its corporate ……
References
References
Chan, R. (2011, June 29). Best Buy. Marketing, 20.
Corporate responsibility and sustainability. (2019). Best Buy Co., Inc. Retrieved from https://corporate.bestbuy.com/sustainability/ .
Best Buy supply chain. (2019). Best Buy Co., Inc. Retrieved from https://www.bestbuy. com/site/help-topics/ca-transparency-act/pcmcat263000050003.c?id=pcmcat 263000050003.
Company profile. (2019). Yahoo! Finance. Retrieved from https://finance.yahoo.com/quote/ BBY/profile?p=BBY.
Mitchell, S. (2009, September-October). The big box swindle: The true cost of the mega-retailers. Multinational Monitor, 27(5), 34-39.
Ong, T. (2018, May 1). Best Buy is closing all 250 of its mobile stores in the U.S. The Verge. Retrieved from https://www.theverge.com/2018/3/1/17066232/best-buy-close-all-mobile-stores-may-us .
Thomas, L. (2019, August 28). Best Buy revs up supply chain ahead of the holiday season. CNBC. Retrieved from https://www.cnbc.com/2019/08/28/best-buy-revs-up-supply-chain-ahead-of-the-holiday-season.html .
Wack, K. (2017, June 29). Credit card issuers face peril from rise in store closures: American Banker, 182(124), 37-39.
Study Document
Digital Era And Taxation
... commerce To Choose an Accounting Topic That Would Be Excellent for A Dissertation.
Research Topic
Taxation in the digital era is an excellent topic for a dissertation because there is an ongoing debate on whether digital companies are paying their fair share of taxes. Some tax experts believe that digital companies enjoy tax levels close to zero compared to traditional companies, yet they earn huge profits. The underlying principle of corporate taxation is that \"profit should be taxed where value is created\" (Sestakova, 2018). However, digitalization challenges this principle because of it difficult to pin down how and where digital companies create value. Also, digital companies rely heavily on intangible assets, big data, and which is hard to value (Sand- Zantman, 2018). Given this fact, there is a need to research problems that tax accountants face when taxing digital profits.
The above topic is relevant when examined from the technological perspective……
References
References
Committee of Experts on International Cooperation in Tax Matters. (2019). Tax Issues related to the Digitalization of the Economy: Report (E/C.18/2019/CRP.12). https://www.un.org/esa/ffd/wp-content/uploads/2019/04/18STM_CRP12-Work-on-taxation-issues-digitalization.pdf
Katz, R. (2015). THE IMPACT OF TAXATION ON THE DIGITAL ECONOMY. https://www.itu.int/en/ITU-D/Conferences/GSR/Documents/GSR2015/Discussion_papers_and_Presentations/GSR16_Discussion-Paper_Taxation_Latest_web.pdf
Pemerathna, A. (2016). Economic impact of digital taxation: A case on information communication technology industry Sri Lanka. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2910328
Sand-Zantman, W. (2018). Taxation in the Digital Economy. https://www.orange.com/fr/content/download/47110/1371114/version/1/file/Rapport%20TAXATION-VF-Mai2018.pdf
Sestakova, M. (2018, February). Tax Challenges of the Digital Economy [Paper presentation]. Management Challenges in the 21st Century, Bratislava, Slovakia.
Study Document
Recruitment And Retention Human Resource Policies
... commerce 1. Best practices and compliance with recruitment laws
The first step towards filling the request will be to review the various H.R. best practices and compliance to minimize an employee lawsuit's risk. The review will be done on issues such as hiring, wage requirements, and employee classification. To ensure this, the H.R. department will establish a strategy (assuming none exists at the moment) for regulatory reviewing and updating compliance procedures and labor laws that are constantly changing (Breaugh, 2016). The suggested strategy is to have one of the H.R. department staff members as a "point person" to research and update compliance policies.
To ensure hiring and employee compliance for the current post, the H.R. department will first seek to ensure there cannot be any discrimination in the process based on religion, race, color, age, sex, sexual orientation, disability, and ethnicity (Patterson & Zibarras, 2018). To achieve this, the recruitment process……
References
References
Arthur, D. (2012). Recruiting, interviewing, selecting & orienting new employees. AMACOM Div American Mgmt Assn.
Avery, D. R., McKay, P. F., & Volpone, S. D. (2013). \\\\\\"Diversity staffing: Inclusive personnel recruitment and selection practices.\\\\\\" In Q. M. Roberson (Ed.), Oxford library of psychology. The Oxford handbook of diversity and work (p. 282–299). Oxford University Press.
Becker, W. J., Connolly, T., & Slaughter, J. E. (2010). The effect of job offer timing on offer acceptance, performance, and turnover. Personnel Psychology, 63(1), 223-241.
Breaugh, J. (2016). Talent acquisition: A guide to understanding and managing the recruitment process. Society of Human Resource Management.
Compton, R. L. (2009). Effective recruitment and selection practices. CCH Australia Limited.
Flynn, W. J., Mathis, R. L., Jackson, J. H., & Valentine, S. R. (2016). Healthcare human resource management, 3rd Edition. Cengage Learning, U.S.
Garner, E. (2012). Recruitment and Selection. Bookboon.
Gusdorf, M. L. (2008). Recruitment and Selection: Hiring the right person. USA: Society for Human Resource Management.
Study Document
How To Start A Business According To Christian Principles
... commerce Case Study: Starting and Naming a Business
Starting, naming and managing a business can be difficult. One has to decide how to organize the business, what to name, and who to bring in to help maintain it. Addressing these challenges can be confusing if one is unsure of the different possibilities, such as sole proprietorship vs. joint venture. However, with a little understanding in this department and a little guidance from Scripture, which provides the right perspective on how manage a business, one can approach the process with confidence. This paper will discuss the case of Shania and her plan for a Christian coffeehouse that she wants to name The Gathering Place.
Setting up the Business
If Shania’s husband Marvin is interested in being an investor in the business, the best entity to organize under would be a limited partnership. A limited partnership allows there to be a general partner,……
References
References
Kenton, W. (2019). Limited partner. Retrieved from https://www.investopedia.com/terms/l/limited-partner.asp
Murray, J. (2019a). How to file articles of organization. Retrieved from https://www.thebalancesmb.com/how-to-file-articles-of-organization-for-an-llc-397776
Murray, J. (2019b). Which business type is best? Retrieved from https://www.thebalancesmb.com/which-business-type-is-best-for-my-company-397542
Study Document
Defending The Practice Of Social Media Marketing
... commerce How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media marketing and examine an example of a practical application.
Pros and Cons of Social Media Marketing
The pros of social media marketing are that it allows the company to directly connect to consumers on platforms that consumers……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
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