Customer Satisfaction Essays (Examples)
Study Document
Logistical Support And Distribution Strategies
Logistical Support and Distribution Strategies
Distribution strategies refer to techniques of services/goods dissemination to end customer. Adoption of the ideal distribution technique for one’s organization forms the key when it comes to generating revenue and ensuring client loyalty. Several … the key when it comes to generating revenue and ensuring client loyalty. Several organizations opt for several distribution techniques to cater to diverse end-customer bases. Logistical aspects have always contributed strategically to the organizational business. Within the context of wholesalers and retailers, such organizations go beyond the … the areas of transportation and inventory management for including one among the most crucial components of organizational success—location relative to supply sources or end-customer markets. When it comes to producers, logistics is concerned with basic aspects like manufacturing unit location, customer service quality/standards, and raw material sourcing. Of late, business environmental evolution has coerced large as well as small corporations into focusing……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Healthcare Marketing
… is well-known and familiar;
3) have a website that is easy to use, informative, intuitive, and friendly;
4) use marketing emails to keep customer informed and to raise health literacy in the community, such as the need for screenings for breast or prostate cancer.
Healthcare content marketing … a great method of attracting healthcare consumers, as it focuses on spreading valuable information to the consumer. By educating consumers about their health, customer can come to know what is important and why they should take care of their bodies and minds. They feel grateful to companies … Age is here). This means using a website and having a social media presence, developing lead generation when needed, identifying and targeting new customer and boosting consumer growth while simultaneously retaining existing customer, and enhancing brand loyalty.……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
… significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies are mainly used in maintaining the current customer pool for the dealers. The research article is a standard-structured paper that included a literature review under chapter two, pages 8-25. In this … company/dealer ranking in the digital space, as seen in the search engine results page. This ranking is important as studies have shown that customer will only click on the first three links on the search engine results page (Kigunda 2017). The diverse sub-topics covered in the literature ……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Fero Beauty Boutiques
… To open a second retail shop within three years
3. To increase the number of employees to 50 to increase sales and consumer satisfaction
Appropriate Ways to Measure
The ways to measure the goals above include:
1. Using consumer feedback and reviews to determine consumer satisfaction and progression of the company
2. To check the monthly inventory turnover rate for clothing brands
3. To examine employee retention and turnover … are regularly changing. Therefore, Fero Beauty will have to ensure that it is up to date and keep up with the constantly changing customer preferences and needs. Secondly, cultural shifts will also impact the company. It will be pivotal for the company to ensure that…[break]…advancement of technology, ……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Keller Williams Realty
… to commissions and the best training through their IGNITE and BOLD programs (Larcker & Tayan, 2015). KW Ft. Mitchell is known for its customer service which has allowed the firm to remain competitive with larger brokerages like HUFF in the area, as home buyers know they are … show them the methods that lead to success in closing sales. They should be responsible for promoting a learned approach to messaging with customer, drumming up clients, and making sure that every sales agent is confident in the field and knows what to do in a variety ……
References
References
Chang, S. C., & Lee, M. S. (2007). A study on relationship among leadership, organizational culture, the operation of learning organization and employees' job satisfaction. The learning organization, 14(2), 155-185.
Gerhart, B., & Fang, M. (2015). Pay, intrinsic motivation, extrinsic motivation, performance, and creativity in the workplace: Revisiting long-held beliefs. Annual Review of Organizational Psychology and Organizational Behavior, 2, 489-521
Larcker, D. & Tayan, B. (2015). How important is culture? An inside look at Keller Williams Realty. Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance No. CGRP-48. Social Science Research Network.
Meyer, C. B., & Stensaker, I. G. (2006). Developing capacity for change. Journal of Change Management, 6(2), 217–231.
Orpen, C. (1997). The effects of formal mentoring on employee work motivation, organizational commitment and job performance. The Learning Organization, 4(2), 53-60.
Study Document
TikTok Platform And Application Walkthrough
… on the latest trends for targeting their content. This system of the network works efficiently because each set of the user affects the satisfaction of the other. In considering the TikTok’s platformization, the following perspectives are considered: Business studies, software/platform studies, political economy, and cultural studies (Nieborg, … current version of the TikTok app is all over the world. This makes it ubiquitous, with access to various niches and backgrounds of customer.
Conclusion
The popular TikTok app, while seemingly streamlined in its functionality now, has been considered as an expanding platform and platform-infrastructure. Due to ……
References
Works-Cited List
Nieborg, David B., and Thomas Poell. "The platformization of cultural production: Theorizing the contingent cultural commodity." New Media & Society, vol. 20, no. 11, 2018, pp. 4275-4292.
Nieborg, David B., and Anne Helmond. "The political economy of Facebook’s platformization in the mobile ecosystem: Facebook Messenger as a platform instance." Media, Culture & Society, vol. 41, no. 2, 2018, pp. 196-218.
Plantin, Jean-Christophe, et al. "Infrastructure studies meet platform studies in the age of Google and Facebook." New Media & Society, vol. 20, no. 1, 2016, pp. 293-310.
Poell, Thomas and David Nieborg and José van Dijck. "Platformisation". Internet Policy Review 8.4 (2019). Web. 7 Mar. 2020.
Tiwana, Amrit. "The Value Proposition of Platforms." Platform Ecosystems, 2014, pp. 61-69.
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