Business Management Essays (Examples)
Study Document
Symbolic Frame Of Organizational Analysis Walt Disney Company
… of human consciousness and cognition (Bolman & Deal, 2013, p. 254). The symbolic frame shows how organizations create and implement long-range strategies for management, marketing, and more.
Framing Disney
Few organizations could possibly prove to be a better example of the symbolic frame than the Walt Disney … sell symbols and stories, reinventing those symbols and rewriting those stories anew to keep the brand relevant to people from disparate…[break]…or members. Disney’s business model is in part based on the use of narratives taken from the folktales and legends of yore, encased in particular cultures or … potentially limitless categories of consumer goods and merchandise branded with its characters.
All aspects of the Walt Disney Company, including its human resources management, its political culture, and its organizational structure, depend on the salience of the stories the company tells and sells. Disney manages to blur ……
References
References
“About the Walt Disney Company,” (2020). Retrieved from: https://thewaltdisneycompany.com/about/
Boguszewicz-Kreft, M., Kreft, J. & Zurek, P. (2019). Myth and storytelling: The case of the Walt Disney Company. Myth in Modern Media Management and Marketing. DOI: 10.4018/978-1-5225-9100-9.ch002
Bohas, A. (2014). Transnational firms and the knowledge structure: The case of the Walt Disney Company. Global Society 29(1): 23-41.
Bolman, L.G. & Deal, T.E. (2013). Reframing organizations. John Wiley & Sons.
Di Giovanni, E. (2014). Cultural otherness and global communication in Walt Disney films at the turn of the century. The Translator 9(2): 207-223.
Forbes, W. & Watson, R. (n.d.). Destructive corporate leadership and board loyalty bias. Retrieved from: https://www.city.ac.uk/__data/assets/pdf_file/0005/56372/2A_Forbes.pdf
Wasko, J. (2001). Challenging Disney myths. Journal of Communication Inquiry 23(3): 237-257.
Study Document
CFOs Big Data Opportunities In Firms
… some challenges in capturing, storage, analysis, and interpretation of huge volumes of data (Chen, Chiang & Storey, 2012).
Big Data Opportunities
Traditional data management tools and models have posed several challenges to the finance industry in the past in terms of security and inefficiencies. One of the … to know what their customers want in a timely manner, they need to collect and analyze a lot of customer data. Traditional data management tools and models do not provide the tools and techniques necessary to collect or analyze lots of data quickly. Also, the traditional tools … do not have key functionalities such as the ability to segment customers by psychographic and demographic profiles. This inability for advanced segmentation limits business in their ability to accurately target their market segments when doing advertising. There is a growing need for a more advanced system that … prioritizing the retraining of finance……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
Stakeholder Dedication Approval And Participation
Question A
Stakeholder dedication, approval and participation in the overall change process proves crucial to change management initiative success. To this end, stakeholders ought to be adequately informed about change goals and intent, in addition to being accorded a chance … communities provide raw materials and human resources for ventures, and their knowledge is highly valuable, at times, when it comes to natural resource management. Hence, active participation of communities in decision-making is crucial, right from formulating policy to adoption and assessment. Further, relying on donor resources and … that may be utilized in initiatives, ventures and tasks, thereby decreasing reliance on donors. Local community empowerment via sustainable resource allotment, use, and management form major components of alleviating poverty (Chirenje, Giliba & Musamba, 2013).
Studies reveal that marginalized populations typically suffer the most from negative effects ……
References
References
Callahan, K., Olshfski, D., & Schwella, E. (2005). Global public management: Cases and comments. Thousand Oaks, CA: Sage Publications Inc.
Chirenje, L. I., Giliba, R. A., & Musamba, E. B. (2013). Local communities’ participation in decision-making processes through planning and budgeting in African countries. Chinese Journal of Population Resources and Environment, 11(1), 10-16.
Eskerod, P., & Jepsen, A. L. (2016). Project stakeholder management. Routledge.
Fleming, Q. W., & Koppelman, J. M. (2016). Earned value project management. Project Management Institute.
Study Document
Using DoorDash To Promote A Restaurant Brand
… building owned by OPG. OPG wants to start brewing its own beer, but instead of hiring a brewmeister and investing in the brewing business, it may make more sense to partner with a small existing brewer and expanding that operation into OPG so as to benefit both … it may make more sense to partner with a small existing brewer and expanding that operation into OPG so as to benefit both business and get a canning or bottling operation underway.
Another strategic partnership would be to partner with a local event organizer to help promote … get the event organizer more attention because OPG gets a ton of traffic, and it would help OPG to break into the catering business by getting its services acknowledged more widely by the public at events.
DoorDash would also be a good partner for OPG, as DoorDash … services acknowledged more widely by……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
Nike S Colin Kaepernick Ad Campaign
...Business management Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… there.
Macro Environmental Factors
Political Environment
The political environment in the City of Ogden and the State of Utah is pretty conducive for business. This will help the beverage company to move forward as it intends to. Both the state government and the federal government are putting … the federal government are putting measures in place to encourage the establishment of more companies to create employment. Some of the measures include pro-business regulation and tax benefits. Therefore, in terms of the political environment, the Company is in a good place.
Economic Environment
The coronavirus pandemic ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Nantucket Nectars Exit Study
… the company plans to grow, they will need more liquid capital to do so.
An IPO by going public would allow the current management to remain (Acharya & Xu, 2017). Scott for example, would continue with the strategies designed for the company and allow for increased brand ……
References
References
Acharya, V., & Xu, Z. (2017). Financial dependence and innovation: The case of public versus private firms. Journal of Financial Economics, 124(2). doi:10.3386/w19708
Ang, S., & Oliva, A. (2004). Superior Customer Value in the New Economy: Concepts and Cases, Second Edition. Boca Raton, FL: CRC Press.
Lassiter III, J. B., Sahlman, W. A., & Wasserman, N. (2014, February). Nantucket Nectars: The Exit - Case. Retrieved from https://www.hbs.edu/faculty/pages/item.aspx?num=37865
Study Document
Investing Overseas Market Entry Decision Making
… Other studies suggest that this might not even hold across all UK firms, just the stronger ones (Girma, 2005).
The ease of doing business in Europe, the size of the market, and the ability to enter via acquisition in a culturally similar market like the UK or … of it is also pragmatic in nature – in an increasingly globalized world, larger multinational companies want to work with banks that do business in the same countries that they do. So for the bank building an international presence helps it to build deeper relationships with key … has extended beyond its Canadian home base to countries throughout the Americas, following Canadian trade patterns.
Financial institutions also have the same risk management motivation that other companies do. Interest rates theoretically reflect financial risk, but some countries have other forms of risk, in particular in the … can help to offset weakness……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Online Auctions For Fund Raising By Non Profit Organizations
...Business management A Systematic Review of Online Auctions for Fund Raising by Non-Profit Organizations
Background
Its origin dating back to Babylon in 500 BC auctions account as one of the oldest forms of price determination mechanism in the markets. Auction is negotiation protocols that entail simultaneous bidding with the price determined bidders and products or services allocated based on competition amongst potential buyers (McAfee, 2017).
Classifications of Auctions
There are four major classifications of auctions formats in the market based on the information asymmetry and the flow of prices. The auction types include English Auction, Dutch Auctions, sealed-bid first-price auctions, and Vickrey auctions (Klemperer, 2004).
English and Dutch auctions are both open auctions implying that they are orally implemented but entail distinguishing value setting features. According to Klemperer (2004), an English Auction also known as the oral ascending auction or first-price auction entails an ascending sequential price strategy where the auctioneer sets a……
References
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
Darden And Offshoring The Supply Chain
Outsourcing some part of business operations can have benefits in the supply chain, as shown for example in the Darden supply chain, where the cutting of salmon to … had at domestic suppliers or domestic restaurants (Heizer, Render & Munson, 2016). Thus following a strategy of outsourcing can reap benefits for a business that understands the options that globalization opens up for the company. With transportation and technology so advanced today, oversight and on-time delivery are … has to be tightly controlled. Darden faces these issues and hires locally so as to overcome language barriers and centralizes its supply chain management so that it is tightly controlled. Other industries, such as the automotive industry, approach the supply chain differently. Audi for instance uses just-in-time … a supplier locally that manages the logistics so Audi does not have to.
References
Heizer, J., Render, B. & Munson, C. (2016). Operations management, 12th……
References
References
Heizer, J., Render, B. & Munson, C. (2016). Operations Management, 12th Edition. Pearson. ISBN: 9780134163567
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