Walt Disney Control Mechanisms: Walt Term Paper

Since this control stems from the highest chain of command, a company's policies and procedures are usually directed by this authority (Droege, n.d.). Eisner took various actions in efforts to revive the company such as changing the organizational structure, hiring new management, controlling movie budgets and adopting a new company name.

Quality Controls:

This control mechanism not only depicts the extent of the suitable product but also influences the final product provided to customers. In Walt Disney Company, this control mechanism is evident in the company's decision to enter into film production after the failure of its initial cartoon business. The focus of the film production business is to maintain wholesome entertainment for the family.

Functions of these Control Mechanisms:

The major similarity between these four types of control mechanisms is that they have a significant effect on planning and organization of the company. These four control mechanisms are also used in the regulation of policies and procedures that help in the effective realization of the company's goals. However, while bureaucratic control affect the leading of the organization, budgetary, quality and marketing controls affect the company's productivity and profitability. While marketing control determines the organization's customer satisfaction, quality control determines the outcome of the product or services. On the other hand, budgetary control determines the company's expenses and market share while marketing determines the effectiveness of the company's products.

References:

Droege, S.B. (n.d.). Management Control. Retrieved October 19, 2010, from http://www.referenceforbusiness.com/management/Log-Mar/Management-Control.html

Housley, S. (2003). Case Analysis of the Walt Disney Company: The Magic of Disney. Retrieved from Haas School of Business -- University of California website: http://faculty.haas.berkeley.edu/meghan/299/Case_analysis_Disney4.pdf