Symantec Balanced Scorecard Analysis Identify Term Paper

Symantec was an early leader in creating Mac-specific antivirus products and should strive to expand this area of the company in the future (Mook 2006). Product development and diversification must be at the core of the Symantec strategy, even before it tries to challenge global rivals. Its current corporate culture and leadership that assumes it is the 'Coke' of antivirus software must shift to a hungrier and more competitive model and ethos.

The financial ability of this firm to execute this vision and strategy

According to a recent 2011 press release, Symantec's revenue was $1.433 billion for the 2011 first quarter, which means its growth was flat vs. last year's first quarter results, or up 2% after adjusting for currency changes. This indicates that Symantec is still a financially solvent and healthy company, but it must act quickly to rebrand itself, lest its market performance continue to stall.

References

Balanced scorecard. (2011). Strategic Business Plan 4u. Retrieved April 20, 2011 at http://www.strategic-business-plan-4u.com/balancedscorecard.html

Messmer, Ellen. (2010). McAfee vs. Symantec. Network World. Retrieved April 20, 2011 at http://www.networkworld.com/news/2010/060710-tech-argument-mcafee-symantec.html

Mook, Nate. (2006). Symantec Reports on Mac OS X Virus. Retrieved April 20, 2011 at http://www.betanews.com/article/Symantec-Reports-on-Mac-OS-X-Virus/1162578800

Symantec Official Website. (2011). Retrieved April

20, 2011 at http://www.symantec.com/index.jsp

Symantec reports first quarter fiscal 2011 Results. (2011). Official Website. Retrieved April

20, 2011 at http://www.symantec.com/about/news/release/article.jsp?prid=20100728_01