Study Document
Strategy Development and Organization Learning Research Proposal
Pages:5 (1555 words)
Sources:10
Subject:Business
Topic:Competitive Strategies
Document Type:Research Proposal
Document:#82213032
The primary reason for their achievements lays in the creativity and innovation brought in by CEO Howard Schultz, but also by the appropriate understanding and integration of theoretical managerial concepts. Two of the most relevant such concepts are the strategy development and the organization learning. The two concepts are interconnected and both rely massively on the firm's ability to analyze the internal and external environments and best adapt to the emergent changes in these environments: seize opportunities, minimize threats, maximize strengths and eliminate weaknesses.
References
Bryson, J.M., 2004, Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, John Wiley and Sons
Easterby-Smith, M., Araujo, L., Burgoyne, J., 1999, Organizational Learning and the Learning Organization: Developments in Theory and Practice, SAGE
Enderle, R., March 22, 2004, Starbucks and HP: The Future of Digital Music, Tech News World, http://www.technewsworld.com/story/33164.html?wlc=1221127641last accessed on January 14, 2009
Harrison, R.T., Leitch, C., 2008, Entrepreneurial Learning: Conceptual Frameworks and Applications, Routledge
Moon, Y., Quelch, J., July 10, 2006, Starbucks: Delivering Customer Service, Harvard Business School
Nonaka, I., Takeuchi, H., 1995, the Knowledge Creating Company, Oxford University Press
Stevens, R.E., Wrenn, B., Loudon, D.L., Mansfield, P., 2005, Marketing Planning Guide, Haworth Press
Thompson, a.A., Gamble, J.E., 1999, Starbucks Corporation, McGraw Hill Higher Education, http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html, last accessed on January 14, 2009
Starbucks 2007 Annual Report, Retrieved at http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnualon January 14, 2008
2009, Website of the Starbucks Corporation, http://www.starbucks.com/default.asp?last accessed on January 14,…
Sample Source(s) Used
References
Bryson, J.M., 2004, Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, John Wiley and Sons
Easterby-Smith, M., Araujo, L., Burgoyne, J., 1999, Organizational Learning and the Learning Organization: Developments in Theory and Practice, SAGE
Enderle, R., March 22, 2004, Starbucks and HP: The Future of Digital Music, Tech News World, http://www.technewsworld.com/story/33164.html?wlc=1221127641last accessed on January 14, 2009
Harrison, R.T., Leitch, C., 2008, Entrepreneurial Learning: Conceptual Frameworks and Applications, Routledge
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