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Strategic Management and Auditing of a Mcdonald's Essay
Pages:1 (384 words)
Subject:Personal Issues
Topic:Strategic Thinking
Document Type:Essay
Document:#43672300
Strategic Management and Auditing of a McDonald's Restaurant
Operations/Production Audit:
Are employees adhering as closely as possible to the operational protocol put in place by McDonald's management?
Which shifts (breakfast, lunch or dinner) are performing at, or above, optimal levels of efficiency, and to what factors can this success be attributed?
Which shifts (breakfast, lunch or dinner) are performing below optimal efficiency, and to what factors can this failure be attributed?
What is the average duration of stay for customers using the drive-thru line, and does this timeframe adhere to managerial dictates?
Can any of the in-kitchen machinery and devices (ovens, fryers, beverage dispensers, etc.) be enhanced to improve efficiency, and if so, how can these improvements be implemented?
Are staffing levels during the midnight-to-morning shift commensurate with the amount of customers typically served during these hours?
Which new products take the longest time to prepare and assemble, and do the profit margins derived from these menu items justify the investment of employee energy?
Marketing Audit:
How has McDonald's harnessed the power of social media through its marketing efforts, and can this method of reaching potential customers be improved?
Which commercial advertisements…
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