Photography Case Study Needs Assessment Case Study

Figure 9 - Fujitsu Tablet

Computer Reviews and Discussion

The two finalists in the Laptop category were the Dell Studio series and the Fujitsu Lifebook Tablet PC. The Dell Studio was chosen for its processing power, its customer support ratings, and its display's size and resolution (CNET). The tablet pc was chosen for its versatility in input methods, its processing power, and also because you can easily carry this in one hand and use it comfortably when standing (CNET). This makes this computer very flexible and a better fit for its intended use and therefore it is our recommendation that this tablet pc be purchased for the photography business's use.

Figure 10 - Fujitsu Review

Short List Losers

Primary Reason(s)

Apple Laptop

Expense, Lack of Features

Dell Vostros

Entry-Level, Quality, Poor Resolution

Canon EOS 1DS

Extremely Expensive, Difficult to Use

Canon EOS 1D

Extremely Expensive, Difficult to Use

Conclusion

Our recommendations to the photography business are to purchase the Canon ES 550 D. camera and the Fujitsu Lifebook tablet pc to meet the needs of both the photographer and the image editor. The total cost of this expenditure will be 11,998 AED (5,099 + 5,099). The combination of these two items should allow the business to meet all of the needs of its entire customer base. This equipment combination also meets the portability requirements that are necessary because of the travel needs of the photographers. This combination of equipment should provide the competitive advantage that will allow this small business to succeed in the marketplace.

Bibliography

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CNET. (n.d.). Dell Studio. Retrieved October 16, 2010, from CNET Reviews: http://reviews.cnet.com/laptops/dell-studio-15/4505-3121_7-33107339.html

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