Photography Essays (Examples)

Sensible Gun Control Public Service

...Photography Persuasion is the cornerstone of advertising. Using the classic rhetorical devices of pathos, ethos, and logos, advertisers create emotionally powerful campaigns designed to change the ways consumers—or voters—think, act, and feel. The goal of advertising is ultimately behavioral change. With public service announcements like those for gun control, advertisers use the same principles used to market goods and services. As with commercial product advertising, public service announcements are created to invoke a cognitive and emotional response, to change social norms, and to induce meaningful and lasting behavioral change. One print advertisement by the organization Moms Demand Action for Gun Sense in America demonstrates the deft implementation of pathos, ethos, and logos in a striking visual campaign.
In one Moms Demand Action ad, for example, two school children—both girls—sit cross-legged on the floor of their school library. An American flag is clearly visible in the background. The girl on the left……