Organizational Development Fortsworth Company Fortsworth Manufacturers Designs Case Study

Organizational Development

Fortsworth Company

Fortsworth Manufacturers designs and sells personal computers, software, related services, peripherals, and network solutions. The company also develops and markets portable digital music devices along with accompanying accessories such as an audio book, third party music, short films, music videos, and television shows. Primarily, this company operates across Japan, America and Europe with its headquarters in California.

Vision

The current vision of Fortsworth Company is to ignite the revolution in personal computers. Fortsworth has a commitment to bring the create the best personal computer experience for educators, professionals, students and consumers across the world via innovative software, hardware and internet networks. Looking at this vision statement, it appears to be poor and needs change as it fails to illustrate how the company will achieve this vision. For the realization of this vision, the company must modify it to elicit the specified objectives. This is achieved through reasonable pricing and improving the quality of products to potential consumers as industry leaders (Newman & Shipley Associates, 2009).

Mission

Fortsworth's current mission statement is to protect the environment, safety and health of customers, employees and global communities where the company operates. With the integration health, safety, and sound environmental management practices in its business aspects, the company can technologically innovate items while enhancing and conserving resources for future generations. Fortsworth Company strives to achieve a continued growth, safety and health management systems in environmentally safe and healthy systems. Unlike its vision statement, this mission statement appears to be detailed and properly articulated because it incorporates all aspects necessary for an effective mission statement. From this viewpoint, Fortsworth' current mission statement does not demand any amendment (Fischer, Heiko & Elgar, 2012).

Products

Fortsworth Company produces and sells personal computers with associated solutions for businesses, education, and other customers.

Strategy

Fortsworth Company engages the customization strategy. Customers tend to pursue products that they think match their wants and needs. The company matches needs of customers by letting consumers develop their own products according to their needs. Through the online stores, the company offers such services by allowing customers to make independent and informed choices. This includes features they desire to be incorporated in the products. Rival firms like Dell have copied this strategy for their personal computers, and has proven to be fruitful (Kapila & Donald, 2009).

Business model

While Dell reports lousy sales records this financial year, Fortsworth Company is on the other end of the spectrum in the most positive territory. It is evident that Fortsworth is making state-of-the-art products for ease of use and design purpose. This is not enough to make the company successful. However, for Fortsworth, it is never enough to have the best of anything. In this case, rival firms might be comfortable and might continue selling fantastic products. However, Fortsworth Company entered the music sector (Hoekstra, Romme & Argelo, 2012). This was outside the company's core competencies. They proceeded to create the iTunes store, negotiate licensing and introduced the…