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Mcdonalds Human Resources in Global Marketing: Mcdonalds Essay
McDonalds Human Resources in Global Marketing:
McDonalds Corporation is the largest chain of fast food restaurants across the globe with a customer-base of nearly 50 million people every day throughout the world. Since its inception by brothers Dick and Mac McDonald in California in the late 1950s, McDonalds has continued to grow through opening various restaurants across different states. Furthermore, the success of the corporation can be attributed to its focus on offering quick meals at reasonable prices to the consumer. Since the corporation has not only expanded nationally in America and globally, it has developed to become a symbol of globalization though it generates sentiments of Anti-Americanism in some instances.
McDonalds Corporation has been forced to adapt its products and services as well as human resource practices because it operates in several different countries (Lingham, 2010). In some cases, McDonalds has had to adapt its human resource practices to the legal, economic, political, and cultural factors. For instance, to appeal to customers in India, McDonalds uses lamb or mutton because beef is not acceptable as a food to most of the population. In contrast, the firm had to develop teriyaki burgers in order to appeal to Japanese customers. These examples demonstrate the different situations that have forced McDonald to adapt to practices as part of its global marketing initiatives.
McDonalds Corporation has also had to adapt its human resource practices before commencement of operations in a different country or region. Through its research centre, the HR professionals determine the extent with which human resource activities must be adjusted. During this process, these professionals contact American firms operating in the targeted country or region to determine the laws, cultural issues, and political factors in that region. Moreover, the firm carries out an analysis through a detailed outline to promote the collection of all relevant information. One of the major…
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References:
Lingham, L. (2010, April 17). McDonald's Global HR. Retrieved June 25, 2013, from http://en.allexperts.com/q/Marketing-1090/2010/4/International-Business-Management.htm
Vignali, C. (2001). McDonald's: "Think Global, Act Local" -- the Marketing Mix. British Food
Journal, 103(2), 97-111. Retrieved from http://www.emeraldinsight.com/case_studies.htm/case_studies.htm?articleid=870577&show=html
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