Marketing Terms Advertising - A Essay

Integrated direct marketing -- a strategy that incorporates several different media or messaging channels around a common message, much like Disney's use of this technique to promote their movies and DVDs in conjunction with their amusement parks and stores.

Internet (the Net) -- a global network of system connections running on the TCP/IP protocol that has millions of websites that when taken together form the Internet.

Marketing Web site -- a website dedicated to accomplishing goals of initiating and sustaining interest in a company, the marketing web site often lists the unique value proposition of a company, its key customers wins, and future direction.

Online advertising -- a highly effective form of advertising that concentrates on making advertising messages salient and relevant to prospects.

Online marketing -- the use of the Internet and its many applications on social networks to market new products and services globally.

Telemarketing- a marketing and selling strategy where inside sales teams and telemarketers cold call or contact new potential prospects and attempt to get them to buy or repurchase.

Webcasting -- a Web 2.0 term that defines the process of publishing content and posting it video cast to generate interest and trail for a given product brand.

World Wide Web -- Another term for the Internet, the World Wide Web is now the foundation of thousands of applications, marketing strategies and services program.