Study Document
Marketing Research Product the Product Term Paper
Pages:2 (651 words)
Subject:Marketing
Topic:Target Marketing
Document Type:Term Paper
Document:#19306215
bars made by Kellogg's?
Have you ever eaten one?
If yes, at what time of the day did you eat it?
At breakfast
As a snack during the day
Do you use any other products made by Kellogg's?
If yes, which ones?
If you are a consumer of the Special K. bars, how often do you buy them?
On a weekly basis
On a monthly basis
Once every few months
How often do you eat the Special K. bars?
On a weekly basis
On a monthly basis
Once every few months
Are you satisfied with the product?
Why do you buy the Special K. bars?
I want to stay fit like their taste like the products made by Kellogg's
Who do you buy the Special K. bars for?
For myself
For others
For myself and others
Where do you buy the Special K. bars from?
From the supermarket
From the hypermarket
From the regular stores
From the self-service machines
How many Special K. bars are there in a pack you usually buy?
Have you ever seen any advertising for the Kellogg's products?
If yes, what do you remember from it?
Would you buy a Special K. semi-cold bar?
Thank you for having answered our questions.
Have a nice day!
Directions:
Please answer all the questions in the order in which they are written.
Choose only one answer when you are provided with more options.
Feel free to express your thoughts regarding the open-question answers
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