Marketing Product Description the Product Term Paper

Marketing Strategy

The best marketing strategy will to coordinate efforts with all products that are spin offs of the movie. By creating a joint marketing strategy, all producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as part of the Transformer franchise. Thus, it is important to create a concise and coordinated marketing message. For example, if the movie is targeted towards adults but other products are targeted towards grade school kids, the marketing strategies will work against each other. Instead, the franchise as a whole needs to market the entire image towards a particular, targeted market. In this case it will be towards those individuals who grew up with, and are therefore familiar with, the Transformers. Namely, males between the ages of twenty-five and forty. This is also one the main target groups for video games in general.

Marketing Mix

As previously stated, the product will be a video game based on the movie Transformers. Further, it will be made available for all the major game systems in order to broaden the market. The price will be competitive with other new release video games for that particular gaming system. Further, a promotional coupon for a discount off of the movie tickets could be made available with a purchase of the video game. The distribution will occur both through retail stores and in conjunction with the movies release. The marketing communications will be heavily tied into the marketing communications for the movie.

Bibliography

Holt, Mark, Mark Walker. (2003): Games that Sell! New York: Wordware Publishing, Inc.

Peuter, Greig, Nick Dyer-Withford. (2003): Digital Play: The Interaction of Technology, Culture, and Marketing. Sydney: McGill-Queens…