JetBlue and HP JetBlue Airways Essay

" Certainly, this is the essence of the question, as it is the heart of the company's corporate culture. What exactly is the HP Way? How do employees communicate with each other? If this is to be analyzed, there needs to be a clear description of the issues involved in this culture (HPPA, 2011).

Another issue is the discussion of "weaknesses" revealed by Carly Fiorina's involvement. Again, while the author quite clearly describes her shortcomings in terms of her actions and integration with the corporate culture, there is no focus on which elements of HP's culture itself were weak or inadequate to deal with this challenge. Why was the culture not strong enough to survive Ms. Fiorina's lack of good management skills? Instead, the description here focuses rather upon the fact that Fiorina ultimately did not adhere to the corporate culture of the company, as indicated by Dobuzinskis (2010).

The author could therefore give some attention to the reasons for Fiorina's ability to affect the company as badly as she did. Why did the employees forget the HP Way? What weakness in this culture caused it to crumble under the pressure?

Also, the author could give some specific attention to describing the strengths of the HP Way, which also seem to be somewhat underrepresented in the response. There is some reference to it, but the strengths and weaknesses seem to be discussed together in such a way that the organization fo the content leads to confusion.

Finally, the biblical integration for this question is quite good. I like the way the author associated the Bible quotation with the case and its dynamics.

References

Business Consulting Buzz (2009, May 23). Creating a Public Relations Crisis Communication Plan. Retrieved from: http://www.consulting-business.com/public-relations-crisis-communication-plan.html

Dobuzinskis, a. (2010, Aug. 9). Fiorina, Hurd: no practitioners of "The HP Way"? Reuters. Retrieved from: http://www.reuters.com/article/2010/08/09/us-hp-theway-idUSTRE6781EN20100809

HPPA (2011). The HP Way. HP Alumni. Retrieved from: http://www.hpalumni.org/hp_way.htm

Pattison, K. (2008, Nov 17). Building Trust with Transparency. Fast Company. Retrieved from: http://www.fastcompany.com/articles/2008/11/interview-john-havens.html