Study Document
Harley Davidson Is One of SWOT
Pages:6 (1693 words)
Sources:4
Subject:Business
Topic:Harley Davidson
Document Type:SWOT
Document:#29809173
Strategic mergers and acquisition
The company can form strategic mergers and with companies that offer related and complementary products and services. The aim is to synergistically acquire some strategic advantages that may boost its sales.
E-marketing, e-commerce and e-business
The company can employ e-marketing-commerce and e-business to boost and streamline its marketing function, sales functions and logistics respectively.
Recent Corporate governance issues and how they ought to be handled by Harley Davidson
Restriction on dealer sales
A Harley-Davidson Inc. dealer based in St. Paul, Minnesota, sued the company in a federal court, claiming that the company's restrictions on the international sales by its U.S. dealers as well as sales via third-party websites are unfair and tend to weaken the dealer's profits (Reuters,2011). This as well as the act of channel stuffing which saw it being sued for channel stuffing activity by one of its VP who wanted to meet his sales targets so as to earn a bonus compensation (Baker & Griffith,2007). The company ca settle both lawsuits out of court and then avoid such acts.
References
Accessories (2011). Harley-Davidson Launches Diva Collection
http://www.accessoriesmagazine.com/4610/harley-davidson-launches-diva-collection
Adweek (2011). How Harley-Davidson Drives Mobile Marketing, Facebook
http://www.adweek.com/news/advertising-branding/how-harley-davidson-drives-mobile-marketing-facebook-105714
Baker, T and Griffith, SJ. (2007).Predicting Corporate Governance Risk: Evidence from the Directors' and Officers' Liability Insurance Market. Chicago Law Review, Vol. 74, p. 487. Available at SSRN: http://ssrn.com/abstract=909346
Datamonitor (2011). Harley-Davidson, Inc.
http://www.datamonitor.com/store/Product/harley_davidson_inc?productid=8EE18D04-3F7E-4CA8-87D8-2AAA056DD05F
Harley Davidson (2011a). Harley Davidson Inc. Annual Report 2010
http://www.harley-davidson.com/en_US/Media/downloads/Annual_Reports/2010/HD_Annual2010.pdf
Harley Davidson (2011b).Police Motorcycles and Harley Davidson: A Short History
http://www.harley-davidson.com/wcm/Content/Pages/Police_Motorcycles/police_history.jsp?locale=en_US
Harley Davidson (2011c). Q1 FY 2011 Quarterly Earnings
http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDE4NzkzNHxDaGlsZElEPTQzODMxOHxUeXBlPTI=&t=1
Reuters (2011). Harley-Davidson puts brakes on dealer sales-lawsuit http://www.reuters.com/article/2011/11/11/harleydavidson-idUSN1E7AA0RM20
Thornton, N (2011).Is the hog's future roadkill?
http://www.brandchannel.com/features_effect.asp?pf_id=55
Viva Group (2011). Viva International Group: Harley Davidson
http://www.vivagroup.com/uploadedFiles/Pages/Brands/Harley_Davidson/Press_Coverage/HD%202020%20Sept%2011.pdf
Sample Source(s) Used
References
Accessories (2011). Harley-Davidson Launches Diva Collection
http://www.accessoriesmagazine.com/4610/harley-davidson-launches-diva-collection
Adweek (2011). How Harley-Davidson Drives Mobile Marketing, Facebook
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