Google in China
Globalization Studies:
The Google Company in China
Globalization has taken the world by storm, one could say. In today's society, one can watch revolutions unfold as they do so in the Middle East, can communicate with a person in a remote African village, and can even open a business across seas. The latter case happened when the Google conglomerate decided to partner with one of the more closed countries in the world: China. This paper will discuss this merger based on the case study "Closing Case," and will analyze legal, cultural, ethical challenges that the transition presented, the roles that host governments played in this operation and the strategic and operational challenges faced in the transition.
Some call the "Google in China" mission a failed operation, stating "Google had originally hoped that the Chinese would appreciate its compromise and tacitly tolerate Google's quiet pressure to relax [such things as] the filtering. Instead it was the opposite. And now Google was under attack." The reason for these thought is simple: Google eventually left China, overpowered and overshadowed by the government and its competitor search engine, Baidu.com, which now has "new challengers." [1: Levy, S. (2011). "Inside Google's China misfortune." CNN Money. Retrieved May 28, 2011, .] [2: Liu, J. (2011). "After Google, China's Baidu finds new challengers." BBC News. Retrieved May 28, 2011, . ]
Google, was indeed, forced out of China by various factors. The legal challenges imposed by the restrictive Chinese government did not allow for Google's mission for universal information for all to be carried out. Cultural differences, such as the Chinese preference of Baidu. Com over Google's power outages at the beginning alienated a generation. However, it was the ethics that ultimately made Google leave China. According to the case study, the company operates within the "don't be evil" mantra, which signifies that Google should not compromise…
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references to the notorious Tiananmen Square massacre of democratic protestors that occurred in 1989." Many thus complained of degraded service, but Google maintained its position that it had to service the Chinses population as best it could. [4: Information from the Case Study provided ]
Eventually, it became a reality for the company that it could not operate under such ridiculous constraints and decided to leave the country, surprising both its internal employees, but not the Chinese government who had already hacked the company's sensitive information.
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