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Ferrari Create Premium Eco-Car Ferrari Research Paper

Pages:4 (1517 words)

Sources:10

Subject:Technology

Topic:Hybrid Cars

Document Type:Research Paper

Document:#31391747


emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29.

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Keith Naughton. (2007, October). An Electric Dream: THE $98,000 Tesla Roadster aims to be the ultimate green car. Will it succeed?. Newsweek, 150(18), E6.

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Prothero, A., McDonagh, P., & Dobscha, S.. (2010). Is Green the New Black? Reflections on a Green Commodity Discourse. Journal of Macromarketing, 30(2), 147.

Sangkapichai, M., & Saphores, J.. (2009). Why are Californians interested in hybrid cars? Journal of Environmental Planning and Management, 52(1), 79.

John Voelcker. (2006). Electric Cars For Enlightened Stars. IEEE Spectrum, 43(11), 14-16.

Voelcker, J.. (2008). THE SOUL OF A NEW MERCEDES. IEEE Spectrum, 45(12), 36.

Barbara M. Wolcott. (2005). Drive of the Future? Mechanical Engineering, 127(10), 32.

7-Project planning time management tool

The project-planning tool will be Microsoft Project. The use of dependencies and the definition of…


Sample Source(s) Used

references. Public Finance Review, 38(1), 120.

Jack Ewing. (2008, October). Greener Luxury Cars, and Not Just Hybrids. Business Week (Online)

Furlow, N.. (2010). Greenwashing in the New Millennium. The Journal of Applied Business and Economics: Special Issue, 10(6), 22-25.

Patrick Hartmann, Vanessa Apoalaza Ibanez, & F. Javier Forcada Sainz. (2005). Green branding effects on attitude: functional vs. emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29.

Philip Kotler, & David Gertner. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4/5), 249-261.

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