Conclusion
Overall the automobile industry must make a more concerted effort o behave in ways that are consistent with accepted business ethics. From a utilitarian standpoint the automakers must begins to consider the consequences of their actions in the decision making process. At the current time Toyota is fighting to rebuild its brand image because the company6 did not thoroughly take into consideration the consequences of their actions. From a deontological standpoint the automobile companies have failed to act in ways that are just as it relates to the bailout and the recall of defective vehicles by Toyota. Going forward the companies that make up the industry must learn from the issues they have been confronted with in recent years. It is only through such a process that the entire industry will reflect a more ethical business model. An increase in ethical responsibility will likely prove effective attracting customers back to the brands named in this memorandum.
Works cited
Brady F.N., Dunn C. P 1995. Business Meta-Ethics: An Analysis of Two Theories. Business Ethics Quarterly, Vol. 5 (3) pp. 385-398
Finch, J. 2010. Toyota Sudden Acceleration: A Case Study of the National Highway Traffic Safety Administration. Retrieved from: http://www.luc.edu/law/activities/publications/clr_vol22_issue4/pdfs/finch_toyota.pdf
Fuhrmans, V., Catan, T. (2010) Daimler to Settle With U.S. On Bribes. Wall Street Journal. 255 (68), pB1-B2
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Piller, Christian. 2009. Ethical Theory & Moral Practice, Aug2009, Vol. 12 Issue 4, p413-428
Pelofsky 2010 SEC says Daimler made $56 million in bribe payments. Retrieved from: http://www.reuters.com/article/idUSTRE62O4LS20100325
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Yunyun, L. (2010) Toyota…
Works cited
Brady F.N., Dunn C. P 1995. Business Meta-Ethics: An Analysis of Two Theories. Business Ethics Quarterly, Vol. 5 (3) pp. 385-398
Finch, J. 2010. Toyota Sudden Acceleration: A Case Study of the National Highway Traffic Safety Administration. Retrieved from: http://www.luc.edu/law/activities/publications/clr_vol22_issue4/pdfs/finch_toyota.pdf
Fuhrmans, V., Catan, T. (2010) Daimler to Settle With U.S. On Bribes. Wall Street Journal. 255 (68), pB1-B2
Newman, a. Auto Bailout: Lemon or Lemonade. New American 25 (1), p21-24