Chiquita's Senior Management Has Continually Case Study

Net Sales rose in 2003 to $2.6B, up from $1.6B the year before and in 2006 the company reported record net sales of $4.5B, largely attributable to the turn-around brought about by their redefining their business using the CSR frameworks and programs. Chiquita had been able to turn compliance into a competitive advantage and also create a unique niche for themselves as a socially conscious grower with strong alliances to The Better Banana Project and The Rainforest Alliance. They were the only multinational corporation to also provider worker's rights for their farm workers and eventually required suppliers to also abide by these requirements.

2. Write at least three main issues, presented using bullet points.

1. The continual improvement of worker conditions and the eventual adoption of worker rights globally was one of the pivotal points in the company's transformation to a more CSR-based business. Voluntary labor programs are effective when supported form the senior management level of an organization (Robinson, 2010). Chiquita succeeded because labor relations programs and CSR initiatives emanated from the top of the organization.

2. CSR programs can improve the performance of a company because it forces greater auditing and analysis of internal process performance. Chiquita's CSR initiatives led to a long-term competitive advantage because it forced audits of every aspect of their supply chain (Werre, 2003).

3. Refusing to operate in nations that have a high level of corruption is the best strategy despite their continual flow of produce. Chiquita's exit from Columbia is a case in point.

3. Identify the international management and business concepts/topics that are relevant to the case: at least