In addition to capitalizing on this trend, the Assemblage's strategy also helps to mitigate the damaging impacts of a double dip. The Assemblage essentially captures customers on their way up or down the dining market. A double dip recession may cause some consumers to trade down from fine dining. They do not currently trade down because there are no casual dining establishments able to deliver the innovative food, interesting beverages and dynamic service that the Assemblage promises. This gives consumers another option, one that allows them to have a home no matter what the economic climate. The Assemblage benefits from any economic condition in one way or another, allowing it to flourish in any scenario.
Works Cited:
Horovitz, B. (2008). Casual dining chains hunger for change. USA Today. Retrieved June 3, 2010 from http://www.usatoday.com/money/industries/food/2008-10-13-casual-dining-restaurants_N.htm
Mintel Internatioanl. (2009). Casual dining -- U.S.. Mintel International. Retrieved April 24, 2010 from http://www.marketresearch.com/map/prod/2510855.html
Banerjee, R. (2010). Marketers must get adventurous if they want to survive. The Economic Times. Retrieved June 3, 2010 from http://economictimes.indiatimes.com/articleshow/5891599.cms?prtpage=1
Hartford, J. (2008). Another negative year for casual dining. QSR Magazine. Retrieved June 3, 2010 from http://www.qsrmagazine.com/articles/exclusives/1108/economy-1.phtml
Brewer's Association. (2010). Facts. Brewer's Association. Retrieved June 3, 2010 from http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/facts
Sample Source(s) Used
Works Cited:
Horovitz, B. (2008). Casual dining chains hunger for change. USA Today. Retrieved June 3, 2010 from http://www.usatoday.com/money/industries/food/2008-10-13-casual-dining-restaurants_N.htm
Mintel Internatioanl. (2009). Casual dining -- U.S.. Mintel International. Retrieved April 24, 2010 from http://www.marketresearch.com/map/prod/2510855.html
Banerjee, R. (2010). Marketers must get adventurous if they want to survive. The Economic Times. Retrieved June 3, 2010 from http://economictimes.indiatimes.com/articleshow/5891599.cms?prtpage=1
Hartford, J. (2008). Another negative year for casual dining. QSR Magazine. Retrieved June 3, 2010 from http://www.qsrmagazine.com/articles/exclusives/1108/economy-1.phtml
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