Study Document
Advertising & Promotion the Role Research Paper
Pages:4 (1502 words)
Sources:5
Subject:Marketing
Topic:Advertising
Document Type:Research Paper
Document:#38949661
The development of customer insights and a focus on what the customer wants and needs is very important to create a good IMC, but even once customer needs are completely understood an ad agency will still be charged with the duty of coming up with the right ways to reach out to those customers (Eskilson, 2007). It is only then that a company can begin to grow and expand through what it offers to customers and how customers react to the offerings. Word of mouth advertising will help, but only to an extent. It is more important to ensure that solid advertising is being done through channels to which desired customers and target markets can relate.
References
Altstiel, T. & Grow, J. (2006). Advertising strategy: Creative tactics from the outside/in. CA: Sage Publication Inc.
Eskilson, S.J. (2007). Graphic design: A new history. New Haven, CT: Yale University Press.
Martin, B.A.S. (2003), the influence of gender on mood effects in advertising. Psychology and Marketing, 20(3), 249-273.
McChesney, Robert. (1999). Educators and the battle for control of U.S. broadcasting,…
Sample Source(s) Used
References
Altstiel, T. & Grow, J. (2006). Advertising strategy: Creative tactics from the outside/in. CA: Sage Publication Inc.
Eskilson, S.J. (2007). Graphic design: A new history. New Haven, CT: Yale University Press.
Martin, B.A.S. (2003), the influence of gender on mood effects in advertising. Psychology and Marketing, 20(3), 249-273.
McChesney, Robert. (1999). Educators and the battle for control of U.S. broadcasting, 1928-35. Rich Media, Poor Democracy.
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