advertisement by Nike that states, "if you let me play sports..." And proceeds to list benefits and advantages of participation in athletics is misleading, at best participates in lies of omission, and should be removed as unethical advertising material.
Current national scandals in the corporate world, like WorldCom or Enron, have shown that Americans are concerned about complete honesty and transparency in our world. Consumers have a right to know if a product can harm them, like cigarettes, and they have a right to know all of the possible side effects that come along with a product, like a medication. This has led to an increased amount of information that must be disclosed to the consumer -- cigarettes must carry warning labels, medications must list potential adverse effects.
The Nike ad lists several positive attributes of participation in athletics, from a lower teen pregnancy rate to increased self-confidence. Their facts are not incorrect or untrue, these are proven phenomena among young athletes. However, their sin of omission is in that…
Sample Source(s) Used
Work Cited
Mak, Katherine. "Are Athletes More Abusive Than the Rest of the Population?" In Hopkins Undergraduate Research Journal, issue 3, 2004. Accessed online at http://www.jhu.edu/hurj/spotlight-mak.html
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