Nike Essays (Examples)
Study Document
Nike S Colin Kaepernick Ad Campaign
Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been … has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed … analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our … sustainably, by building a creative and diverse global team and by making a positive impact in communities where we……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Change Management At Nike
Why Nike Needs to Cut Colin Kaepernick
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been … quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as … America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production problems for Nike in Asia. While Nike has been active in promoting the ultimate Trump antagonist in Colin Kaepernick, it is now time to bury the hatch and put America … so that American consumers can get back to doing what they do best, which is buying.……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Branding Study
Nike Should Move Production to the US and Make America Great Again
Introduction
Nike is a global sport, clothing and shoe supplier and retailer with over 1000 retail outlets in the US and with global brand recognition. … tennis rackets. One reason for its success has been its ability to brand itself as the company that produces the products champions use. Nike is associated with winners like Michael Jordan and Tiger Woods and LeBron James. When people think of Nike, they think of winning, and the trademark phrase of the company—“Just Do It”—has inspired millions of customers to put on Nike gear and go out onto the field to give it their all.
Overview of Firm
History
Nike was founded by Phil Knight and Bill Bowerman as Blue Ribbon Sports in 1964. The name of the company was changed to Nike it rebranded itself with a more motivational and inspirational……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Lululemon Strategic Management
… the threat of new entrants in Lululemon’s market is high. The firm also faces a high threat of substitutes from established brands like Nike, Adidas and Reebok. However, the bargaining power of buyers in the market is low because Lululemon’s rivals act independently while the bargaining power … significant portion of the industry’s customer base. Lululemon is well positioned in this industry as it is in a similar strategic group as Nike, an established brand. The firm’s better positioning is also brought by its success and performance in cross-group rivalry.
Key Success Factors in this ……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Why Uber Refuses To Hire Drivers As Full Time Employees
… wage because the company has been allowed to classify them as contractors instead of as employees. It is akin to a company like Nike outsourcing all its production work to wage slaves in Asia. Uber has found a legal loophole that allows it to classify its drivers ……
References
References
Bhuiyan, J. (2018). Uber’s sleek new product? Your safety. Retrieved from https://www.vox.com/2018/9/6/17824294/uber-safety-product-feature s
Bond, S. (2019). Uber Received Nearly 6,000 U.S. Sexual Assault Claims In Past 2 Years. Retrieved from https://www.npr.org/2019/12/05/785037245/uber-received-nearly-6-000-u-s-sexual-assault-claims-in-past-2-year s
Kaltner, J. (2018). Employment status of uber and lyft drivers: Unsettlingly settled. Hastings Women's LJ, 29, 29.
Malos, S., Lester, G. V., & Virick, M. (2018). Uber drivers and employment status in the gig economy: Should corporate social responsibility tip the scales?. Employee Responsibilities and Rights Journal, 30(4), 239-251.
North, A. (2019). It’s not just passengers being assaulted in Ubers. Drivers are at risk, too. Retrieved from https://www.vox.com/2019/12/7/20998646/uber-safety-report-sexual-assault-lyft-case s
Rapier, G. (2019). Uber scored a major victory when the US government ruled drivers aren't employees, but not everyone is happy. Retrieved from https://www.businessinsider.com/uber-drivers-disappointed-ruling-not-employees-2019-5
Reingold, J. (2013). Southwest’s Herb Kelleher: Still crazy after all these years. Retrieved from http://fortune.com/2013/01/14/southwests-herb-kelleher-still-crazy-after-all-these-years/
Rogers, B. (2016). Employment rights in the platform economy: Getting back to basics. Harv. L. & Pol'y Rev., 10, 479.
Study Document
Social Distancing As A New Normal Is Enslavement
… by crook. It is why Jim Crow followed immediately thereupon. It is why people in the East are wage slaves for companies like Nike and Apple. It is why so many people are incarcerated in our for-profit prisons in our prison industrial complex and forced to work ……
Study Document
Race And Ethnicity In The US Military
… hand, taking a knee during the National Anthem became a sign of protest for oppressed voices, spearheaded by Kaepernick and later endorsed by Nike, other celebrities and politicians. On the other hand, standing for the anthem and saluting the flag and all it represents, particularly the sacrifice ……
References
Works Cited
Carbado, Devon W. \\\\\\"Racial naturalization.\\\\\\" American Quarterly 57.3 (2005): 633-658.
Graber, Shane M., Ever J. Figueroa, and Krishnan Vasudevan. \\\\\\"Oh, Say, Can You Kneel: A Critical Discourse Analysis of Newspaper Coverage of Colin Kaepernick’s Racial Protest.\\\\\\" Howard Journal of Communications (2019): 1-17.
Morrison, Toni. “Recitatif.” Skin Deep. Doubleday, 1995.
Naber, Nadine. “Osama’s Daughters: Cultural Racism, Nation-Based Racism, and the Intersectionality of Oppressions after 9/11.” Review of Women’s Studies, 5 (2009), 50-63.
Sabo, Samantha, et al. \\\\\\"Everyday violence, structural racism and mistreatment at the US– Mexico border.\\\\\\" Social Science & Medicine 109 (2014): 66-74.
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