Value Creation Essays (Examples)
Study Document
Marketing Strategy Creation For OPG
... creation Marketing Driven Strategy
In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the customer in some way. To know what OPG can do to benefit the customer, it has to determine its distinctive capabilities. These would be the strengths it possesses as identified in its SWOT analysis. It would also include opportunities identified in the same analysis. Then comes the step of matching customer value with the bar and grill’s capabilities and to ask whether leveraging the pub’s resources would help to create customer value. If there is a match and the pub can do it, the steps should lead to superior performance and a successful marketing driven strategy.
Positioning is key to this process and as Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG aims to……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Customer Persona For Filshie Clip System
Executive Summary
This is a report providing detailed description of Filshie Clip System’s customer persona based on the selected target market. The creation of this persona was based on a comprehensive analysis of the target market and a brief background of the company. The discussion demonstrates … or customers. Through these online communities, Facebook, Twitter and Google obtain information on value-in-use. The information is then utilized to shape their value creation processes and enhance service delivery, which in turn generates significant competitive advantage over rivals.
Duran (2018) opines that developing buyer or customer personas … to the specific behaviors, needs and concerns of buyers. Failure to create customer personas results in wastage of marketing efforts and resources. The creation of customer persona requires identifying who the customers are, their needs and demands, and how they can interact with the business across the … can capitalize on the superiority of the……
References
References
Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576.
Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.
De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.
Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,
Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.
Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.
Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.
Study Document
Supply Chain Management In Ethiopia
… An Ethiopian Case Study” was published in 2014 in the Journal of Industrial Engineering. It shows how supply chain integration can enhance value creation and what challenges manufacturing firms in developing countries face when attempting to implement supply chain integration. This paper will summarize the article, connect ……
References
References
Afshan, N. (2013, December). The performance outcomes of dimensions of supply chain integration: A conceptual framework. Business: Theory and Practice, 14(4), 323.
Georgise, F. B., Thoben, K. D., & Seifert, M. (2014). Supply chain integration in the manufacturing firms in developing country: An Ethiopian case study. Journal of Industrial Engineering, 2014.
Prensky, M. (2001). Digital natives, digital immigrants part 1. On the horizon, 9(5), 1-6.
Spiess, J., T'Joens, Y., Dragnea, R., Spencer, P., & Philippart, L. (2014). Using big data to improve customer experience and business performance. Bell labs technical journal, 18(4), 3-17.
Study Document
Leadership Ethics For Social Change
... creation How Does Social Change Occur
The main purpose of this chapter is to examine the concept of social change and what it means for people, how it is communicated, how it is achieved, how it spreads, and so on. Hickman (2010) here aims to show the social change does not spontaneously manifest itself as a protest like that seen during the 1960s or 1970s. Instead, the author intends to show that social change begins organically, usually at a grassroots level, and grows as more and more people find commonality with the views of the movement. When the ideas have spread to a large population from a small population, social change is demanded and effected, sometimes through the sort of protests that one typically associates with social change. The author pursues this purpose by defining social change, the purpose of social change, the language of social change, concepts in social change……
References
References
Hickman, G. R. (2010). Leading Change in Multiple Contexts : Concepts and Practices in Organizational, Community, Political, Social, and Global Change Settings. SAGE.
Study Document
Media And Its Grip On Youth Culture
... creation Introduction
As Stuart Hall shows, media representations are powerful. The problem is that the often present stereotypical images and characters that perpetuate and propagate biased beliefs. Because so much media is directed at and consumed by young people, youth culture itself becomes inundated with prefabricated ideas that are developed by the Culture Industry for their consumption. The Frankfurt School argued that the reason people in America never rose up against the owners of the means of production was because the Culture Industry had pacified them by way of the media—films, TV shows, musicals, music albums and so on—all of it had depleted the working class people of whatever impulse they might have had to rise up and take control of their own destiny, like Marx said they would. One of the most powerful companies within the Culture Industry is Disney, and as Giroux points out, it is all about hooking……
References
Works Cited
Drake, Jennifer, et al. Growing up postmodern: Neoliberalism and the war on the young. Rowman & Littlefield Publishers, 2002.
Giroux, Henry. “Disney, Casino Capitalism and the Exploitation of Young Boys: Beyond the Politics of Innocence.” TruthOut, 2009. https://truthout.org/articles/disney-casino-capitalism-and-the-exploitation-of-young-boys-beyond-the-politics-of-innocence/
Hall, Stuart. “Representation & the Media.” Media Education Foundation, 1997. https://www.mediaed.org/transcripts/Stuart-Hall-Representation-and-the-Media-Transcript.pdf
Marger, Martin N. \\\\\\\\\\\\"The mass media as a power institution.\\\\\\\\\\\\" Power in modern societies (1993): 238-249.
Study Document
Symbolic Frame Of Organizational Analysis Walt Disney Company
... creation The Symbolic Frame
A novel approach to organizational behavior, Bolman & Deal’s (2013) model includes the structural, the human resources, the political, and the symbolic frames. The symbolic frame refers to the organization’s use of signs, symbols, and stories to create a brand identity and organizational culture, as well as justify its behaviors. Symbols create and propagate meaning, and encapsulate an organization’s written codes of ethics and values.
Therefore, symbols become one of the most powerful means by which to create and control organizational culture. Bolman & Deal (2013) explain the five assumptions underlying the symbolic frame. The first involves the salience of meaning. What matters most to an organization is not what happens, but what it means on a deeper symbolic level—how actions or facts are interpreted in light of the overarching stories, myths, or symbols that guide the organization and its members.
Second, the symbolic frame allows for……
References
References
“About the Walt Disney Company,” (2020). Retrieved from: https://thewaltdisneycompany.com/about/
Boguszewicz-Kreft, M., Kreft, J. & Zurek, P. (2019). Myth and storytelling: The case of the Walt Disney Company. Myth in Modern Media Management and Marketing. DOI: 10.4018/978-1-5225-9100-9.ch002
Bohas, A. (2014). Transnational firms and the knowledge structure: The case of the Walt Disney Company. Global Society 29(1): 23-41.
Bolman, L.G. & Deal, T.E. (2013). Reframing organizations. John Wiley & Sons.
Di Giovanni, E. (2014). Cultural otherness and global communication in Walt Disney films at the turn of the century. The Translator 9(2): 207-223.
Forbes, W. & Watson, R. (n.d.). Destructive corporate leadership and board loyalty bias. Retrieved from: https://www.city.ac.uk/__data/assets/pdf_file/0005/56372/2A_Forbes.pdf
Wasko, J. (2001). Challenging Disney myths. Journal of Communication Inquiry 23(3): 237-257.
Study Document
How Does Philosophy Relate To Biblical Studies
… like its counterpart systematic theology, is not descriptive for no reason. Instead, it tells of God’s will, nature and plan for mankind during creation, including redemption through His beloved son. It also shows the purpose, nature and “story” of mankind from creation and the grace of redemption (Wellum, 2016).
Conclusion
Clearly, philosophy and biblical studies were distinctive in the early centuries. The two disciplines have ……
References
References
Addinall, P. (1991). Philosophy and biblical interpretation: A study in nineteenth-century conflict. Cambridge: Cambridge University Press.
Amanze, N. (2012). Biblical Studies, Theology, Religion and Philosophy: An Introduction for African Universities.
Carson, D. A. (2012). Christ and culture revisited. Grand Rapids, MI ; Cambridge: Eerdmans.
DeWeese, G. J. (2011). Doing Philosophy as a Christian. Westmont: InterVarsity Press.
Hamilton, J. M. (2010). God\\'s glory in salvation through judgment: A biblical theology. Wheaton, Ill: Crossway.
Hamilton, J. M. (2014). What is biblical theology?: A guide to the Bible\\'s story, symbolism, and patterns.
In Bartholomew, C. G. (2011). \\"Behind\\" the text: History and Biblical Interpretation.
Johnson, D. (2014). Biblical knowing: A scriptural epistemology of error. Havertown: James Clarke & Co.
Study Document
Walt Disney
… chain. Value chain analysis is a systematic way of looking at the company’s functional activities and seeing how well they lead to the creation of customer value. For years, Disney succeeded at doing just that. It revitalized its film industry by developing great scripts into films people ……
References
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
Veteran Benefits Administration
… of the most important undertakings in this case will be inclusive of:
a) Converting hardcopy records into e-records
b) Verification of data
c) Creation of an ERM database
d) Transfer of the relevant data to the ERM system
e) Legacy data verification and testing
V. User Training
… to ensure that the records management program at VBA does not go contrary to the best practices in as far as agency records creation, maintenance, and access are concerned.
Next, with the adoption of a robust electronic records management (ERM), VBA will have backups that are more ……
References
References
Aziz, A.A., Mohammad Y., Mokhtar, U.A. & Ambari, D.I. (2017). Establishing Policy for the Implementation of Electronic Document and Records Management System in Public Sector in Malaysia: The Influencing Factors. Advanced Science Letters, 23(11), 10732-10736.
National Archives and Records Administration (2016). Department of Veterans Affairs Records Management Program: Records Management Inspection Report. Retrieved from https://www.archives.gov/files/records-mgmt/pdf/va-2016-inspection.pdf
U.S. Department of Veteran Affairs (2020). About VBA. Retrieved from https://www.benefits.va.gov/BENEFITS/about.a sp
Study Document
Comparing Haiti Jamaica And Puerto Rico
… some having access to greater status, freedom of movement, and privileges…[break]…their low social status. For example, in Jamaica, the church contributed to the creation of free villages after abolition. Mintz also claims Haiti and Jamaica both had a vibrant peasant class to establish new post-colonial sociological institutions ……
References
Works Cited
Dubois, Laurent. “Fire in the Cane,” in Avengers of the New World, Cambridge: Harvard University Press, 2007.
Geggus, David. “The Caribbean in the Age of Revolution.”
Godreau, Isar P., Cruz, Mariolga Reyes, Ortiz, Mariluz, et al. “The Lessons of Slavery: Discourses of Slavery, Mestizaje, and Blanqueamiento in an Elementary School in Puerto Rico.” American Ethnologist, Vol. 35, No. 1, 2008, pp. 115-135.
Laguerre, Michael. “The Place of Voodoo in the Social Structure of Haiti.” Caribbean Quarterly, Vol. 19, No. 3, 1973, pp. 36-50.
Mintz, Sidney Three Ancient Colonies: Caribbean Themes and Variations, Harvard University Press, 2012.
Safa, Helen. “The Matrifocal Family and Patriarchal Ideology in Cuba and the Caribbean,” Journal of Latin American Anthropology, Vol. 10, No.2, 2005.
Stinchcombe, Arthur. “Planter power, Freedom, and Oppression of Slaves in 18th century Caribbean”, from Sugar Island Slavery in the Age of Enlightenment, Princeton University Press, pp. 125-158.
Stinchcombe, Arthur. “Race as a Social Boundary: Free Colored versus Slaves and Blacks,” from Sugar Island Slavery in the Age of Enlightenment, Princeton University Press, pp. 159-172.
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