Postmodern Literature Essays (Examples)

Media And Its Grip On Youth Culture

...Postmodern literature Introduction
As Stuart Hall shows, media representations are powerful. The problem is that the often present stereotypical images and characters that perpetuate and propagate biased beliefs. Because so much media is directed at and consumed by young people, youth culture itself becomes inundated with prefabricated ideas that are developed by the Culture Industry for their consumption. The Frankfurt School argued that the reason people in America never rose up against the owners of the means of production was because the Culture Industry had pacified them by way of the media—films, TV shows, musicals, music albums and so on—all of it had depleted the working class people of whatever impulse they might have had to rise up and take control of their own destiny, like Marx said they would. One of the most powerful companies within the Culture Industry is Disney, and as Giroux points out, it is all about hooking……