Study Document
Entering the Brazilian Market
Problem Statement
Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and weaknesses, and its external threats and … shore up weaknesses in order to defend against threats. In this case, where the company is determining a strategy for entering a new market, it will probably take into account how it can leverage its strengths to take advantage of this opportunity (Furgison, 2019).
There are a … that they already have a distributor in the country, Amazonas. With a distribution already in place,……
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
… fairly complex regulatory environment that could prove challenging, the decision as to where to expand internationally still has to be more of a market-based decision. That means looking at an ROI or net present value type of calculation, weighing the cost of entering the market against the size of the market opportunity. That calculation might show that the EU is the best choice for international expansion, or it might not.
There is a lot … it might not.
There is a lot of information available about expanding into Europe, so at least the decision to enter the EU market or not can be made with a fairly robust set of information guiding it. Each of the 28 member nations publishes material for … 28 member nations publishes material for exporters, and there are US Commercial Service teams deployed across Europe to help American companies enter these markets (Export.gov, 2019).……
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Abstract
Amazon operates in 58 countries, and while its international operations tend to be offsetting in terms of costs and revenues, there still foreign currency profits that end up being translated back to Amazon’s financial statements. This creates translational risk for the company. The operating offsets mean … offsetting costs and revenues, and diversification of international operations, help Amazon reduce the translational risk that it faces. This paper will examine what foreign currency exchange rate risks Amazon faces, and what tactics it undertakes to mitigate these risks on its income statement and balance sheet.
Introduction
Amazon has … 58 countries around the world, and these are typically priced in local currency. This has implications for the company’s strategies with respect to foreign exchange risk, and foreign exchange cash flows. The use of local pricing is aided, however, by the fact that Amazon sources a lot of its goods either at……
References
Amazon 2019 Annual Report. Retrieved April 29, 2020 from https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Annual-Report.pdf
HowMuch.net (2019) Charting the most powerful reserve currencies in the world. HowMuch.net. Retrieved April 29, 2020 from https://howmuch.net/articles/worlds-top-reserve-currencies-2019
Mehta, N., Detroja, P. & Agashe, A. (2018) Amazon changes prices on its products about every 10 minutes – here’s how and why they do it. Business Insider. Retrieved April 29, 2020 from https://www.businessinsider.com/amazon-price-changes-2018-8
Reiff, N. (2020) Hedge. Investopedia. Retrieved April 29, 2020 from https://www.investopedia.com/terms/h/hedge.asp
Roamy (2019) The consequences of Amazon’s pricing power. Medium.com. Retrieved April 29, 2020 from https://medium.com/goods-services/https-medium-com-goods-services-amazons-pricing-power-797e28b63fbd
Statista (2019) Annual net sales of Amazon in selected leading markets from 2014 to 2019. Statista. Retrieved April 29, 2020 from https://www.statista.com/statistics/672782/net-sales-of-amazon-leading-markets/
Study Document
… period, and an analysis of the company’s financials over this time should illustrate that. Starbucks’ growth since 1998 has mainly been in overseas markets, but the company has also branched out into other business lines, in an attempt to diversify its income streams. Today, Starbucks appears to … “cash cow” state, where the company is earning healthy returns from its businesses, and focused on growth mainly in some of the overseas markets where the coffee market is maybe a bit more nascent, in other words where there remains high growth potential going forward.
Starbucks Income Statement
Starbucks has been … costs in FY2018, resulting in an increase in profit – is just as drastic. Both companies are undergoing a shift in how the market perceives them, and their financial strategies need to change as the result. For Starbucks, attention will now to paid……
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Macrotrends (2019) Starbucks. Macrotrends.com. Retrieved October 4, 2019 from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-statements
Marketwatch (2019) McDonalds Marketwatch. Retrieved October 4, 2019 from https://www.marketwatch.com/investing/stock/mcd/financials
Sharf, S. (2013) Starbucks ordered to pay Kraft $2.8 billion. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/#5516b7fa167d
Starbucks 1999 Annual Report. Retrieved October 4, 2019 from https://s22.q4cdn.com/869488222/files/doc_financials/annual/1999/102640_financials2_99.pdf
The Coffee Brewers (2008) With Starbucks closing 600 shops, is the coffee business still lucrative? The Coffee Brewers. Retrieved October 4, 2019 from https://www.thecoffeebrewers.com/starbucks.html
Study Document
… Organisational Structure
Organizational Functions
The functions of an organization take into account the different aspects undertaken by the business including production or manufacturing, marketing, sales, accounting as well as research and development. In accordance to Sherman and Thompson (2019), the organizational structure delineates the relationship and interrelations … dissimilar lines of production, the department for every line of production has its own functional groups, for instance, accounting, research and development, and marketing (Jones, 2013). The advantage of this is that every division of the organization has the staff to undertake all the essential functions. Fundamentally, … 2008). Within a matrix organizational structure, the advantage is that every employee operates within a function-oriented department, for instance, finance or sales and marketing, but the employee can be apportioned to projects under various supervisors or managers and also placed into teams with other employees who have ……
References
Air India. (2019). Board of Directors. Retrieved from: http://www.airindia.in/board-of-directors.htm
Aquinas, P. G. (2008). Organization structure and design. India: Excel Books India.
Burns, T., & Stalker, G. M. (2005). Mechanistic and organic systems. Organizational Behavior, 2, 214-25.
Choo, S., & Bowley, C. (2007). Emerald Article: Using training and development to affect job satisfaction. Journal of Small Business and Enterprise Development, 14(2),339 - 352.
Cichocki, P., & Irwin, C. (2014). Organization design: A guide to building effective organizations. Kogan Page Publishers.
Civil Aviation. (2019). About Us: Organizational Setup. Retrieved from: http://www.civilaviation.gov.in/en/aboutus/orgsetup
Cunliffe, A. L. (2008). Organization theory. New York: Sage.
Cunliffe, A. L., & Luhman, J. T. (2012). Key concepts in organization theory. New York: Sage.
Study Document
… taking part in various cultural activities in Cairo, as boat rides on the River Nile, watching a movie at the theater, visiting local markets, and cafes, etc.
The program will introduce students to life in the Middle East, both linguistically and culturally. It provides an extensive introduction ……
References
Center for Arabic Study Abroad (Casa). (2012). USED Grant Proposal, 2008-2012. Cairo, Egypt, The University Of Texas, Austin. Retrieved from http://www2.ed.gov/programs/iegpsgpa/texas.doc
Center for Cross-Cultural Learning. (2008). Arabic Course Description and Syllabus. Boston University Morocco Program. Department of Moroccan Languages and Culture CCCL. Retrieved from http://www.bu.edu/abroad/files/2009/12/syllabus-rabat-language-and-liberal-arts-rabat-arabic.pdf
General English Activities Worksheets Games. https://www.teach-this.com/general-activities-worksheet s
Learn Modern Standard Arabic (MSA) Online with Arab Academy. https://www.arabacademy.com/msa/
Syllabus for Spanish Culture - Instructure. https://canvas.instructure.com/courses/902107/assignments/syllabus
Utah State University DigitalCommons@USU. Retrieved from https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1820&context=gradreports
Study Document
… that of any other ethic and that the American realm should be ruled over by WASPs with WASP ideas directing all domestic and foreign policy. Groups that did not fit into that way of being were conquered, vanquished or pushed to the very margins of society[footnoteRef:5]—which is … of their corn meat and provisions of every kind. The road will be of the same use to yourselves to travel on, to market, and for every other advantage that it can be of to your Brothers the white people…[footnoteRef:8] [8: John Sevier, Letter to the Cherokee. … the South in the Smoky Mountains. Some few hundred more Cherokee were allowed to live in the Qualla Boundary of North Carolina in exchange for their assistance in helping the U.S. government to catch a wanted Cherokee leader named Tsali.[footnoteRef:19] [19: Kutsche, Paul. "The Tsali legend: culture ……
Works Cited
Primary Sources
Crockett, Davy, “On the removal of the Cherokees, 1834,” Gilder Lehrman Institute of American History. https://www.gilderlehrman.org/history-now/spotlight-primary-source/davy-crockett-removal-cherokees-1834
“The Magnetic Telegraph.” Ladies’ Repository 10(1850): 61-62. O’Sullivan, John. “Annexation.” United States Magazine and Democratic Review, vol.17, no. 1 (July-August 1845): 5-10.
Sevier, John. Letter to the Cherokee. DPLA. https://dp.la/primary-source-sets/cherokee-removal-and-the-trail-of-tears/sources/1500
Secondary Sources
Brown-Rice, Kathleen. "Examining the Theory of Historical Trauma Among Native Americans." Professional Counselor 3, no. 3 (2013).
Cave, Alfred A. "Abuse of power: Andrew Jackson and the Indian removal act of 1830." The Historian 65, no. 6 (2003): 1330-1353.
Cherokee Preservation Foundation. “About the Eastern Band.” Cherokee Preservation, 2010. http://cherokeepreservation.org/who-we-are/about-the-ebci/
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