Campaign Essays (Examples)
Study Document
Irregular Warfare And United States
… level, influence and control over the target population determine irregular warfare. At the operational level, there is a focus on carrying out war campaigns and operations. On the ground at the tactical level, the personnel focus on the application of the indirect and asymmetric warfare tactics and … and sociology play a much bigger role in designing the dynamics of the conflict including the intensity and persistence (White, 1996). A counterinsurgency campaign must, therefore, rebuild the trust and confidence of the people in their legitimate government and promote a sense of patriotic nation building among ……
References
References
Davis, R. G. (Ed.). (2010). US Army and Irregular Warfare 1775-2007: Selected Papers From the 2007 Conference of Army Historians: Selected Papers From the 2007 Conference of Army Historians. Government Printing Office.
Department of Defense Washington DC, (2017). Irregular Warfare (IW) Joint Operating Concept (JOC). Washington: 2007. 100 p. Cit, 03-02
Lundberg, K. (2006). The Accidental Statesman: General Petraeus and the City of Mosul, Iraq. Kennedy School of Government, Case Program.
White, J. B. (1996). A different kind of threat: Some thoughts on irregular warfare.
Study Document
How Media Coverage Of Operation Desert Storm Was Influenced By The
… was set by the United Nations expired with no response from Iraqi’s political or military leadership, the U.S.-led coalition initiated an 5-week bombing campaign of Iraqi command and control centers an effort to dilute their war-fighting capabilities (Taylor, 2015).
Following the cessation of the bombing campaign and despite concerns that Saddam Hussein might unleash chemical weapons at the time, coalition forces initiated a ground invasion in February 1991 which … invading Iraq rather than relying on continued United Nations weapons inspections” (p. 21). Despite these negative views, however, the Bush administration’s public relations campaign in support of military intervention in Iraq was highly effective in positively influencing the American public’s views, especially after the successful outcome at ……
References
References
Curtis, J. (2015, November). Reflecting on strategic results of Operation Desert Storm. Army, 65(11), 24-27.
Khan, H. (2011, July 1). An unbiased estimate of present American competitiveness from deontological and teleological perspectives of utilitarianism. Competition Forum, 9(2), 348-352.
Klotzer, C. L. (2002, October). A lesson for Americans: Desert Storm operation reports were full of lies and distortions. St. Louis Journalism Review, 32(250), 34-39.
Lindsey, J. M. & Smith, C. (2003, Summer). Rally 'round the flag: Opinion in the United States before and after the Iraq War. Brookings Review, 21(3), 20-24.
Operation Desert Storm. (2020). U.S. History. Retrieved from https://www.ushistory.org/ us/60a.asp.
Stilwell, B. (2015, September 12). 21 facts about the first Gulf War. Military.com. Retrieved from https://www.military.com/undertheradar/2015/09/21-facts-about-the-first-gulf-war .
Taylor, A. (2016, January 14). Operation Desert Storm: 25 years since the first Gulf War. The Atlantic. Retrieved from https://www.theatlantic.com/photo/2016/01/operation-desert-storm-25-years-since-the-first-gulf-war/424191/ .
Tilford, K. H., Jr. (1993, Summer). Review: The meaning of victory in Operation Desert Storm: A review essay. Political Science Quarterly, 108(2), 327-331.
Study Document
Change Management At Nike
… work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that ……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Social Media And The 2016 Presidential Election
… be used to make sense of the 2016 election.
Enli, G. (2017). Twitter as arena for the authentic outsider: Exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election. European journal of communication, 32(1), 50-61.
Article shows that Trump’s use of Twitter to communicate … Trump leveraged social media to win the electin.
Francia, P. L. (2018). Free media and Twitter in the 2016 presidential election: The unconventional campaign of Donald Trump. Social Science Computer Review, 36(4), 440-455.
The article argues that Trump won in 2016 because he used free media (Twitter) to campaign and get his message out. The article is unconvincing because Clinton could have used Twitter too. Ultimately what moved voters was the message, ……
Study Document
Healthcare Marketing
… multi-segment targeting, is a helpful marketing strategy that the healthcare company can use to target select demographics all at once and design marketing campaigns for each of those specific demographics (Blythe, 2009). For instance, a healthcare marketer might design a marketing campaign that appeals to elderly persons and a separate campaign that advertises child health services, and a third that is designed to target the women’s health sector.
Concentrated targeting is a technique a ……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Obesity And Role Of Government
… a need for the government and relevant authorities and agencies to work together. There is also a need for regulations, policies, laws, and campaigns to trigger social changes that will sustainably reduce the incidence of obesity in the long term (Swinburn, 2008).
What Is Being Done?
The … child's food intake is in school, there is a need to influence better children's diets at home. This can be done by having campaigns involving famous personalities promoting the eating of healthy foods.
Conclusion
Obesity is an epidemic in America. A significant percentage of both American adults ……
References
References
AAFP. (2010). Federal government takes bigger role in combating obesity. Retrieved from https://www.aafp.org/news/obesity/20100517fed-initiatives.html
Institute of Medicine. 2007. Progress in preventing childhood obesity: how do we measure up?. Washington, DC: The National Academies Press. https://doi.org/10.17226/11722 .
Kumanyaki, S. K., Parker, L., & Sim, L. J. (2010). Bridging the evidence gap in obesity prevention: A framework to inform decision making. Retrieved from https://www.ncbi.nlm.nih.gov/books/NBK220174/
Mitchell, N., Catenacci, V., Wyatt, H., & Hill, J. (2011). Obesity: Overview of an epidemic. Psychiatr Clin North Am, 34(4), 717-732. DOI: 10.1016/j.psc.2011.08.005
Swinburn, B. (2008). Obesity prevention: The role of policies, laws, and regulations. Aust New Zealand Health Policy, 5(12). DOI: 10.1186/1743-8462-5-12
Study Document
Agency Theory And The Limitations Of Representative Government
… government. As Elwood (2008) notes, members of Congress are influenced in three ways: 1) by money that is used to finance their political campaigns; 2) by obtaining the votes necessary for reelection; and 3) by obtaining expert advice on topics that are of personal importance to them. … they spend billions of dollars every year in order to gain influence among these same members of Congress. They promise donations to the campaigns of Congressmen, thus ensuring that the Congress member will have a long and profitable career in politics so long as they do the … led to the creation of the super political action committee (PAC) that is now permitted to funnel unlimited amounts of money into the campaign of a candidate so long as the candidate is kept at one remove from the super PAC. In other words, lobbies and special ……
References
References
Eisenhardt, K. M. (1989). Agency theory: An assessment and review. Academy of management review, 14(1), 57-74.
Elwood, T. W. (2008). Politics of the US Federal Budget Process. International quarterly of community health education, 28(1), 3-12.
Jennings, M. (2008). Business Ethics: Case Studies and Selected Readings. Cengage.
Machold, S., Ahmed, P.K., & Farquhar, S.S. (2007). Corporate Governance and Ethics: A Feminist Perspective. Journal of Business Ethics (2008) 81:665-678.
ProActive Solutions. (2020). Agency theory. Retrieved from http://knowledgegrab.com/learners-zone/study-support/performance-management-review/framework-introduction-to-hrm/agency-theory/
Study Document
Influence Of Political Interests Groups On The Educational Policy
… of specific stakeholders. Some of the tactics employed by the said formations on this front include, but they are not limited to, public campaigns and advocacy. Thus, common examples of interest groups include political interest groups, economic interest groups, labor interest groups, etc. Interest groups could also, … but not limited to, the viewpoints of constituents, federal and state reporting agencies, colleagues, and interest groups.
It is important to note that campaign contributions happen to be one of the most important tools deployed by political interest groups in their attempt to ensure that policy makers ……
References
References
Abbott, I., Rathbone, M. & Whitehead, P. (2012). Education Policy. New York, NY: SAGE.
Anderson, J.E. (2003).Public Policy-Making. Mason, OH: Cengage Learning.
Delaney, J. A., & Doyle, W. R. (2007). The role of higher education in state budgets. Journal of Education Finance, 36(4), 343-268.
Grapevine. (2016). Appropriations: State Tax Funds for Operating Expenses of Higher Education, 1983-1984. Retrieved from: https://education.illinoisstate.edu/grapevine/tables/
Larrabee, B. (2016). Education groups put big money into political causes. Retrieved from https://www.gainesville.com/news/20160828/education-groups-put-big-money-into-political-causes
Tandberg, D. A. (2009). Interest groups and governmental institutions: The politics of state funding of public higher education. Educational Policy, 24(5), 104-117.
Vote Smart (2020). Texas Education Special Interest Groups. Retrieved from https://votesmart.org/interest-groups/TX/27#.XrVCzsBRW00
Vote Smart (2020). Florida Education Special Interest Groups. Retrieved from https://votesmart.org/interest-groups/FL/27#.XrVKScBRW01
Study Document
Political Correctness In Modern Politics An Assessment Of The Trump
Introduction
When Donald Trump launched campaigns for the highest seat in the land, most people – including most political analysts – did not believe he stood a chance. Here ……
References
References
Conway, L.C. (2020). How a cultural revolt against “political correctness” helped launch Trump into the presidency. Retrieved from https://blogs.lse.ac.uk/usappblog/2018/02/28/how-a-cultural-revolt-against-political-correctness-helped-launch-trump-into-the-presidency/
Hart, R.P. (2020). Trump and Us: What He Says and Why People Listen. New York, NY: Cambridge University Press.
Morini, M. (2020). Lessons from Trumps Political Communication: How to Dominate the Media Environment. Belmont, CA: Springer Nature.
Marron, M.B. (2019). Misogyny and Media in the Age of Trump. New York, NY: Rowman & Littlefield.
Mooney, A. & Evans, B. (2015). Language, Society and Power. New York, NY: Routledge.
NPR (2016). \\\\\\'Politically Correct\\\\\\': The Phrase Has Gone From Wisdom To Weapon. Retrieved from https://www.npr.org/sections/codeswitch/2016/12/14/505324427/politically-correct-the-phrase-has-gone-from-wisdom-to-weapo n
Travers, M. (2019). In New Research, Psychologists Explore The Upside Of Political Incorrectness. Retrieved from https://www.forbes.com/sites/traversmark/2019/10/09/in-new-research-psychologists-explore-the-upside-of-political-incorrectness/#7935b4c252af
Study Document
Al Sharpton Covid 19
Interview Questions
1. The National Action Network announced a new campaign a couple of days ago, where it will concentrate on bringing about equity, fairness and justice to black communities in South Carolina? What … with respect to COVID-19? Can we expect more announcements in the coming days?
References
Pendrick, S. (2020) The National Action Network announces COVID-19 campaign focused on equity. Live 5 WCSC. Retrieved May 3, 2020 from https://www.live5news.com/2020/05/02/national-action-network-announces-covid-campaign-focused-equity/
National Action Network (2020) NAN youth huddle goes virtual, beginning with a COVID-19 conversation series. National Action Network. Retrieved May 3, 2020 from ……
References
References
Pendrick, S. (2020) The National Action Network announces COVID-19 campaign focused on equity. Live 5 WCSC. Retrieved May 3, 2020 from https://www.live5news.com/2020/05/02/national-action-network-announces-covid-campaign-focused-equity/
National Action Network (2020) NAN youth huddle goes virtual, beginning with a COVID-19 conversation series. National Action Network. Retrieved May 3, 2020 from https://nationalactionnetwork.net/newnews/nan-youth-huddle-goes-virtual-beginning-with-a-covid-19-conversation-series/
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