Study Document
Qustions to Answer on Human Thesis
Pages:5 (1613 words)
Sources:5
Subject:Countries
Topic:Saudi Arabia
Document Type:Thesis
Document:#79841543
In this sense, they continually research the market to identify new trends and demands. A current project considers the opening of 50 new stores by the end of 2010. They will have a changed design and the menus will meet additions. "The move to expand the Saudi operation of McDonald's Corp. will create hundreds of thousands of job opportunities for Saudi nationals," said Prince Mishal Ibn Khalid Al-Saud, RICC's president, while giving an overview of the plans and policies of McDonald's group" (Khan, 2005).
Future plans also refer to further diversifying the product offering by enlarging it with new meals. The company is also focused on increasing their customer palette by attracting more local consumers and presenting them with meals made from traditional ingredients, such as Arab bread, grilled chicken, lettuce, tomatoes and Arab sauce, all found in the most popular sandwich in Saudi Arabia, the McArabia (Alkhereji, 2003). The company is committed to serving other similar products.
References
Alkhereji, M., McDonald's Launches McArabia, 2003, Arab News, http://www.arabnews.com/?page=1§ion=0&article=23313&d=5&m=3&y=2003last accessed on August 7, 2008
Banton, M., 2000, McDonald's Corporation: The Past, Present and Future, Retrieved at http://www.2myprofessor.com/Common/Sample%20Projects/McDonald's_Corporation.PDFon August 7, 2008
Khan, G.A., RICC Plans to Open 50 New Outlets of McDonald's, July 22, 2005, Arab News, http://www.arabnews.com/?page=6§ion=0&article=67351&d=22&m=7&y=2005last accessed on August 7, 2008
Ward, J., Global Arches, 2003, http://www.jacobward.com/pubarch1201mcd.htmllast accessed on August 7, 2008
Wilson, J., the Fast Food Phenomenon, Russia's Other Booming Market, 2004, http://66.84.52.190/sras/news2.phtml?m=262,last accessed on August 7, 2008
McDonald's Arabia, 2008, http://www.mcdonaldsarabia.com/english/ksa/about_story.asplast accessed on August 7, 2008
Breaking a Myth: McDonald's Does Not Support Terrorists, Boycott Watch, 2004, http://www.boycottwatch.org/misc/mcdonalds1.html. Ast accessed on August 7, 2008
McDonald's Corp, Nation's Restaurant News, 1994, http://findarticles.com/p/articles/mi_m3190/is_n6_v28/ai_14994565last accessed on August 7, 2008
Saudi Burgers to Help Palestinians, BBC News, November 28, 2000, http://news.bbc.co.uk/2/hi/middle_east/1044998.stmlast accessed on August 7, 2008
Sample Source(s) Used
References
Alkhereji, M., McDonald's Launches McArabia, 2003, Arab News, http://www.arabnews.com/?page=1§ion=0&article=23313&d=5&m=3&y=2003last accessed on August 7, 2008
Banton, M., 2000, McDonald's Corporation: The Past, Present and Future, Retrieved at http://www.2myprofessor.com/Common/Sample%20Projects/McDonald's_Corporation.PDFon August 7, 2008
Khan, G.A., RICC Plans to Open 50 New Outlets of McDonald's, July 22, 2005, Arab News, http://www.arabnews.com/?page=6§ion=0&article=67351&d=22&m=7&y=2005last accessed on August 7, 2008
Ward, J., Global Arches, 2003, http://www.jacobward.com/pubarch1201mcd.htmllast accessed on August 7, 2008
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