Study Document
Product Differentiation: Personal Computer Makers Research Paper
Pages:4 (1774 words)
Sources:4
Subject:Technology
Topic:Personal Computer
Document Type:Research Paper
Document:#96363344
They have been able to gain a sizable consumer base of customers in China partially due to the nationalism PC buyers have in that country for high tech manufacturers based there. For Lenovo to gain greater market share in the U.S., they will need to continue purusing an aggressive strategy of uniqueness and allowing customers greater flexibility in how they customize systems to their own needs.
Works Cited
V Daniel, R. Guide, Jr., Luc Muyldermans, and Luk Van Wassenhove N. "Hewlett-Packard Company Unlocks the Value Potential from Time-Sensitive Returns." Interfaces 35.4 (2005): 281-93.
Dell Investor Relations . Dell Investor Relations. 2013. Photograph. n.p. Web. 4 Apr 2013. http://www.dell.com/Learn/us/en/uscorp1/about-dell-investor?c=us&l=en&s=corp
Mure Dickie, F. Guerrera, Justin Lau, Simon London. "Lenovo Buys IBM's PC Unit for $1.75B." Financial Times: 21. Dec 09, 2004.
Gunasekaran, a., and E.W.T. Ngai. "Build-to-Order Supply Chain Management: A Literature Review and Framework for Development." Journal of Operations Management 23.5 (2005): 423-51.
Gunasekaran, Angappa, and Eric W.T. Ngai. "Modeling and Analysis of Build-to-Order Supply Chains." European Journal of Operational Research 195.2 (2009): 319.
Patell, James M. "Cost Accounting, Process Control, and Product Design: A Case Study of the Hewlett-Packard Personal Office Computer Division." The Accounting Review 62.4 (1987): 808-817.
Porter, Michael E. "The Five Competitive Forces that Shape Strategy." Harvard business review 2008: 78-93.
Ro, Y.K., J.K. Liker, and S.K. Fixson. "Modularity as a Strategy for Supply Chain Coordination: The Case of U.S. Auto." IEEE Transactions on Engineering Management 54.1 (2007): 172-189.
Xie, Wei, and Steven White. "Sequential Learning in a Chinese Spin-Off: The Case…
Sample Source(s) Used
Works Cited
V Daniel, R. Guide, Jr., Luc Muyldermans, and Luk Van Wassenhove N. "Hewlett-Packard Company Unlocks the Value Potential from Time-Sensitive Returns." Interfaces 35.4 (2005): 281-93.
Dell Investor Relations . Dell Investor Relations. 2013. Photograph. n.p. Web. 4 Apr 2013. http://www.dell.com/Learn/us/en/uscorp1/about-dell-investor?c=us&l=en&s=corp
Mure Dickie, F. Guerrera, Justin Lau, Simon London. "Lenovo Buys IBM's PC Unit for $1.75B." Financial Times: 21. Dec 09, 2004.
Gunasekaran, a., and E.W.T. Ngai. "Build-to-Order Supply Chain Management: A Literature Review and Framework for Development." Journal of Operations Management 23.5 (2005): 423-51.
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