Studyspark Study Document

Mcdonald's Marketing Strategy Mcdonald's Is Thesis

Pages:5 (1510 words)

Sources:7

Subject:People

Topic:Mcdonalds

Document Type:Thesis

Document:#7358144


The bottom line is that by seeking to create operational efficiencies through process improvement, the company has been able to continually become more profitable and grow more efficiently than its competitors.

Appendix A: McDonald's Financial Analysis

McDonald's Corporation Ratio Analysis

Profitability Ratios

ROA % (Net)

ROE % (Net)

ROI % (Operating)

EBITDA Margin %

Calculated Tax Rate %

Revenue per Employee

Liquidity Indicators

Quick Ratio

Current Ratio

Net Current Assets % TA

Debt Management

LT Debt to Equity

Total Debt to Equity

Interest Coverage

Asset Management

Total Asset Turnover

Receivables Turnover

Inventory Turnover

Accounts Payable Turnover

Accrued Expenses Turnover

Property Plant & Equip Turnover

Cash & Equivalents Turnover

References

Pat Galagan "OLD SCHOOL GETS NEW ROLE. " T + D 1 Nov. 2006: 36-39,4. ABI/INFORM Global. ProQuest. 24 Feb. 2009

Joyce Jenkins.. "Cooking Up a Recipe for Effective Leadership. " Leadership in Action 28.1 (2008): 16. ABI/INFORM Global. ProQuest. 23 Feb. 2009

Macrae, Chris, Parkinson, Stephen, Sheerman, Janette. "Managing marketing's DNA: The role of branding. " Irish Marketing Review 8.(1995): 13. ABI/INFORM Global. ProQuest. 23 Feb. 2009

James P. Miller.. "McDonald's reports strong January sales. " McClatchy - Tribune Business News 10 February…


Sample Source(s) Used

References

Pat Galagan "OLD SCHOOL GETS NEW ROLE. " T + D 1 Nov. 2006: 36-39,4. ABI/INFORM Global. ProQuest. 24 Feb. 2009

Joyce Jenkins.. "Cooking Up a Recipe for Effective Leadership. " Leadership in Action 28.1 (2008): 16. ABI/INFORM Global. ProQuest. 23 Feb. 2009

Macrae, Chris, Parkinson, Stephen, Sheerman, Janette. "Managing marketing's DNA: The role of branding. " Irish Marketing Review 8.(1995): 13. ABI/INFORM Global. ProQuest. 23 Feb. 2009

James P. Miller.. "McDonald's reports strong January sales. " McClatchy - Tribune Business News 10 February 2009, 12-14. ABI/INFORM Dateline. ProQuest. 21 Feb. 2009

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